Vodafone Hutchison Australia Selects Cisco to Accelerate the Deployment of Its 4G LTE Network

Vodafone Hutchison Australia Selects Cisco to Accelerate the Deployment of Its 
4G LTE Network 
SYDNEY, AUSTRALIA -- (Marketwired) -- 05/06/13 --  Cisco (NASDAQ:
CSCO) announced today that it has been selected by Vodafone Hutchison
Australia to accelerate deployment of VHA's 4G long-term evolution
(LTE) network with the Cisco(R) ASR 5500 as the mobile multimedia
core platform. VHA is in the midst of transforming how it meets the
changing demands of the Australian consumer with the planned roll-out
of the Vodafone 4G network, scheduled to launch mid-year. 
The Cisco ASR 5500 will be the foundation of VHA's Evolve Packet Core
(EPC). With the ASR 5500's ability to simplify capacity and traffic
management and provide proactive, predictive monitoring and
management, VHA gains the increased network efficiency and
intelligence required to provide an optimal experience for Vodafone
4G customers. Cisco's professional services team will also work
closely with VHA to help ensure the solution is planned, designed,
tested and implemented quickly and efficiently. 
The mobile Internet is predicted to grow 13-fold globally between
2012 and 2017(1) with the addition of billions of connections between
people, devices and objects (the 'Internet of Everything'). The Cisco
ASR 5500 platform was developed to provide mobile telecommunication
providers with greater access to the business and network analytics
capabilities of historical and real-time policy decisions in order to
deliver more personalised mobile services to customers. 
"We are committed to providing our millions of customers with a great
4G network experience. We believe the implementation of Cisco's
technology will provide VHA a Packet Core platform that we can scale
to meet the data demands of our customers, now and in the future.
Moreover this platform gives us the opportunity to go beyond
traditional mobile services and allows us to create more personalised
services for customers," said Cliff Woo, Chief Technology Officer at
VHA. 
With the dramatic rise in mobile smart devices, the increasing use of
next-generation applications, and the rise in connections in the
Internet of Everything, mobile operators need platforms to meet
customer demand. The Cisco ASR 5500 is the first mobile platform
desig
ned to scale to terabit performance and tens of millions of
sessions and support the transaction rates required to address the
needs of Vodafone's new 4G network. The capabilities of the Cisco ASR
5500 platform have been developed to address the anticipated increase
in performance requirements of next generation networks. 
"The Cisco ASR 5500 platform sets a new standard for intelligent
performance that redefines the economics of the core network.
Together with VHA and Cisco's professional services teams, the ASR
5500's massive performance, scale, and flexibility open up new
opportunities for VHA to deliver an enhanced mobile experience for
Vodafone customers through more highly personalised mobile services,"
said Richard Kitts, vice president of Services for the Cisco Asia
Pacific, Japan and Greater China region.  
VHA joins over 210 other service providers around the world in taking
advantage of the flexibility provided by the Cisco ASR 5000 Series
platform to meet the dynamic and ever-evolving demands of the mobile
Internet. In addition, VHA is implementing the Cisco 7613 mobile
security gateway as part of its Enhanced Packet Core solution.  
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(1) Source: The Cisco(R) Visual Networking Index Global Mobile Data
Traffic Forecast for 2012 to 2017. 
Press Contact: 
Linda Horiuchi 
Cisco 
+ 61 466 153 335 
lhoriuch@cisco.com 
 
 
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