Tim Hortons Cafe & Bake Shop proclaims the Iced Capp its official drink of summer 2013

  Tim Hortons Cafe & Bake Shop proclaims the Iced Capp its official drink of
                                 summer 2013

PR Newswire

DUBLIN, OH, May 6, 2013

Tim Hortons Cafe & Bake Shop promotes its official summer drink with its new
Chill to Win contest, mid-day events for the working professional and ways to
beat the summer heat at work

DUBLIN, OH, May 6, 2013 /PRNewswire/ - Summer will soon be here and as the
days get longer and the temperatures go higher, Tim Hortons Cafe & Bake Shop
wants Americans to stay chill all summer long with its iconic Iced Capp frozen
drink.

(Photo: http://photos.prnewswire.com/prnh/20130506/MM07817)

Tim Hortons Cafe & Bake Shop knows its guests work hard and play hard and want
to make sure they have the chillest summer yet. Starting today, Tim Hortons
Cafe & Bake Shop launches its brand new, fun summer-themed contest, "Chill to
Win."

The Chill to Win contest gives the bakery cafe chain's guests the chance to
win thousands of prizes, including daily $1,000 cash prizes and 10 grand
prizes of $10,000 MasterCard™ Pre Paid cards. Starting today through to June
30, guests who purchase an Iced Capp or any cold beverage at a Tim Hortons
Cafe & Bake Shop restaurant, will receive a PIN code by peeling the tab on the
side of the cup. Guests then enter their PIN code at www.chilltowin.com for a
chance to win instant prizes. The PIN code is also automatically entered into
a daily draw for $1,000 along with the grand prize draw for one of 10 $10,000
MasterCard™ Pre Paid cards.

Chill to Win also offers guests the chance to play an open online game with no
PIN code to win more great prizes including Tim Cards, additional PIN codes
and an entry into a weekly draw for a VIP Music Experience with a Universal
artist.

"The original Iced Capp is an essential summer drink like no other. Its
indulgent taste beats the heat and cools you down - and now, it comes with a
chance to win cash prizes," said Mike Meilleur, executive vice president, Tim
Hortons U.S. "What better way to usher in summer?"

The Iced Capp summer celebration doesn't end there. Tim Hortons Cafe & Bake
Shop's Coffee Cruisers will soon be on the road again kicking-off the summer
by providing free, full-size servings of Iced Capp at community events, area
businesses and summer outings. New in 2013, Tim Hortons Cafe & Bake Shop is
launching its "Tims Time Off" tour. The new program sends the Coffee Cruisers
to area businesses surprising employees with a mid-day break to go outside and
enjoy summer. Professionals will be treated to free Iced Capps, the
opportunity to play games with co-workers and score cool, summer-themed
giveaways.

"Iced Capps are a dessert-like summer treat that just make you feel good,"
Meilleur added. "We want to give busy professionals the opportunity to
experience that simple pleasure in the middle of a workday."

Tim Hortons Cafe & Bake Shop introduced the Iced Capp to its menu in 1999 and
the frozen beverage has been much loved by guests ever since.

Tim Hortons Cafe & Bake Shop encourages its social media fans to share how
they chill out during the summer and their Iced Capp love. Fans can join the
conversation on Facebook (www.Facebook.com/timhortonsUS), follow on Twitter
@TimHortonsUS and on Instagram @TimHortonsCafe&BakeShop. Fans are encouraged
to tag their photos and comments with #ChillwithTims.

About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North
America based on market capitalization. Operating in the quick service segment
of the restaurant industry, Tim Hortons appeals to a broad range of consumer
tastes, with a menu that includes premium coffee, espresso-based beverages,
specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps,
hot breakfast sandwiches and fresh baked goods, including our trademark
donuts. As of December 30, 2012, Tim Hortons had 804 restaurants in the
United States and 4,264 restaurants systemwide. For more information, visit
www.timhortons.com.

SOURCE Tim Hortons Inc.

Contact:

Media Contact:
Brynn Burton
Manager, Public Relations, U.S.
Tim Hortons Cafe & Bake Shop
Office: 614-356-3942
Email:burton_brynn@timhortons.com
 
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