First RBC Run for the Kids set to take place September 21 to 22, 2013

First RBC Run for the Kids set to take place September 21 to 22, 2013 
Sunnybrook Health Sciences Centre and RBC partner to help youth with mental 
health issues 
TORONTO, May 6, 2013 /CNW/ - Canadian Olympians, RBC employees, Sunnybrook 
staff and members of the community came together today to help launch the 
first RBC Run for the Kids event in Toronto. The RBC Run for the Kids will 
take place over the weekend of September 21 to 22, 2013. The event will 
support the creation of the Family Navigation Project, within Sunnybrook's 
leading Youth Psychiatry Program. 
"As many as two million Canadian youth struggle with a mental health or 
addictions problem, and yet only one in five will get specialized treatment," 
said Dr. Anthony Levitt, co-chair of the Family Navigation Project and a 
psychiatrist at Sunnybrook Health Sciences Centre. "This is in large part 
because families don't know where to go or how to find the services that their 
children need. The Family Navigation Project will give youth with mental 
health issues and their families a place to start and a path to follow." 
A unique weekend event
The RBC Run for the Kids takes place over the entire weekend of September 21 
to 22 and includes three different run components - a 5K run/walk, a 15K 
challenge and a 25K race - all in and around the Sunnybrook neighbourhood. 
Each component is represented by a different colour, something that was 
reinforced at today's launch as teams of runners, led by RBC Olympians Greg 
Westlake, Kevin Rempel, Mikael Kingsbury and Jennifer Botterill, dressed in 
blue, green and yellow, gathered on the Sunnybrook grounds. 


    --  The event's 5K 'participate' run/walk - represented by the
        colour blue - is open to all ages, individuals and teams.
    --  The 15K 'get moving' challenge - represented by the colour
        green - encourages youth to be active, an important part of
        physical and mental health, by having them pledge to run a
        minimum of 15 km, with the final five kilometres being run at
        the event.
    --  The event's 25K 'go further' race - represented by the colour
        yellow - enables runners to challenge themselves by going
        beyond the half-marathon distance without having to run a full
        marathon.

"We understand the toll that mental health issues can take on children and 
families, as well as our workplaces, schools and communities," said Jamie 
Anderson, Head of Corporate Strategy & Development, RBC and Executive 
Champion, RBC Children's Mental Health Project. "Through the RBC Children's 
Mental Health Project, we are pleased to provide funding to critical 
initiatives like Sunnybrook's Family Navigation Project through the RBC Run 
for the Kids."

"We've set our sights high for the RBC Run for the Kids event, with a 
fundraising goal of $800,000," said Dr. Jon Dellandrea, President & CEO of 
Sunnybrook Foundation. "Achieving our goal will ensure this important program 
is up and running and helping youth in the Greater Toronto Area by the end of 
2013. We are looking to our donors and the community to rally around the event 
and support this important cause."

Supporting an important cause
Funds raised through the RBC Run for the Kids will support the creation of the 
Family Navigation Project. This is a first-of-its-kind program in Canada to 
help families navigate the complex web of mental health services, ensuring 
youth get quick access to the right care, and meeting the needs of families 
with youth seeking mental health services. The Project aims to reach at least 
1,000 families annually, and ideally, it will become a model other treatment 
centres can follow.

"At Sunnybrook, we are committed to providing the best care possible for youth 
with mood and anxiety disorders, and our research in this area helps shape 
best practices across the country," said Dr. Barry McLellan, President & CEO, 
Sunnybrook Health Sciences Centre.

To register or find out more information about the RBC Run for the Kids event 
visit www.rbcrunforthekids.ca.

About Sunnybrook Health Sciences Centre
Sunnybrook Health Sciences Centre is inventing the future of health care for 
the 1.2 million patients the hospital cares for each year through the 
dedication of its more than 10,000 staff and volunteers. An internationally 
recognized leader in research and education and a full affiliation with the 
University of Toronto distinguishes Sunnybrook as one of Canada's premier 
academic health sciences centres. Sunnybrook specializes in caring for 
high-risk pregnancies, critically-ill newborns and adults, offering 
specialized rehabilitation and treating and preventing cancer, cardiovascular 
disease, neurological and psychiatric disorders, orthopaedic and arthritic 
conditions and traumatic injuries. The Hospital also has a unique and national 
leading program for the care of Canada's war veterans. For more information 
about how Sunnybrook is inventing the future of health care please visit us 
online at www.sunnybrook.ca.

About RBC's Commitment to Community and Sustainability
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under 
the master brand name RBC. We employ approximately 80,000 full- and part-time 
employees who serve more than 15 million personal, business, public sector and 
institutional clients through offices in Canada, the U.S. and 49 other 
countries. RBC is recognized among the world's financial, social and 
environmental leaders and is listed on the 2012 - 2013 Dow Jones 
Sustainability World Index, the DJSI North American Index, the Jantzi Social 
Index and the FTSE4Good Index. RBC is one of Canada's Greenest Employers, one 
of Canada's 50 Most Socially Responsible Corporations and among the Global 100 
Most Sustainable Corporations in the World. Learn more at 
www.rbc.com/community-sustainability.

RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2012, we contributed more 
than $95 million to causes worldwide, including donations and community 
investments of more than $64 million and $31 million in sponsorships.

about this event please contact: Sommer Ellis Hill+Knowlton Strategies 
Office: 416-413-4756 Cell: 647-293-6785 sommer.ellis@hkstrategies.ca

André Roberts RBC Communications Office: 416-974-3678 andre.roberts@rbc.com

Image with caption: "Sunnybrook Health Sciences Centre and special guests come 
together to launch first RBC Run for the Kids. From L-R: Dr. Anthony Levitt, 
co-chair of the Family Navigation Project and psychiatrist, Sunnybrook; Dr. 
Jon S. Dellandrea, president & CEO, Sunnybrook Foundation; Dr. Barry McLellan, 
president & CEO, Sunnybrook Health Sciences Centre; Jamie Anderson, executive 
champion, RBC Children's Mental Health Project; and Leslie Roberts, news 
anchor, Global TV. (CNW Group/RBC)". Image available at:  
http://photos.newswire.ca/images/download/20130506_C3598_PHOTO_EN_26439.jpg

SOURCE: RBC

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CO: Sunnybrook Health Sciences Centre
ST: Ontario
NI: FIN HEA * CHARITY 

-0- May/06/2013 21:20 GMT


 
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