First RBC Run for the Kids set to take place September 21 to 22, 2013
Sunnybrook Health Sciences Centre and RBC partner to help youth with mental
TORONTO, May 6, 2013 /CNW/ - Canadian Olympians, RBC employees, Sunnybrook
staff and members of the community came together today to help launch the
first RBC Run for the Kids event in Toronto. The RBC Run for the Kids will
take place over the weekend of September 21 to 22, 2013. The event will
support the creation of the Family Navigation Project, within Sunnybrook's
leading Youth Psychiatry Program.
"As many as two million Canadian youth struggle with a mental health or
addictions problem, and yet only one in five will get specialized treatment,"
said Dr. Anthony Levitt, co-chair of the Family Navigation Project and a
psychiatrist at Sunnybrook Health Sciences Centre. "This is in large part
because families don't know where to go or how to find the services that their
children need. The Family Navigation Project will give youth with mental
health issues and their families a place to start and a path to follow."
A unique weekend event
The RBC Run for the Kids takes place over the entire weekend of September 21
to 22 and includes three different run components - a 5K run/walk, a 15K
challenge and a 25K race - all in and around the Sunnybrook neighbourhood.
Each component is represented by a different colour, something that was
reinforced at today's launch as teams of runners, led by RBC Olympians Greg
Westlake, Kevin Rempel, Mikael Kingsbury and Jennifer Botterill, dressed in
blue, green and yellow, gathered on the Sunnybrook grounds.
-- The event's 5K 'participate' run/walk - represented by the
colour blue - is open to all ages, individuals and teams.
-- The 15K 'get moving' challenge - represented by the colour
green - encourages youth to be active, an important part of
physical and mental health, by having them pledge to run a
minimum of 15 km, with the final five kilometres being run at
-- The event's 25K 'go further' race - represented by the colour
yellow - enables runners to challenge themselves by going
beyond the half-marathon distance without having to run a full
"We understand the toll that mental health issues can take on children and
families, as well as our workplaces, schools and communities," said Jamie
Anderson, Head of Corporate Strategy & Development, RBC and Executive
Champion, RBC Children's Mental Health Project. "Through the RBC Children's
Mental Health Project, we are pleased to provide funding to critical
initiatives like Sunnybrook's Family Navigation Project through the RBC Run
for the Kids."
"We've set our sights high for the RBC Run for the Kids event, with a
fundraising goal of $800,000," said Dr. Jon Dellandrea, President & CEO of
Sunnybrook Foundation. "Achieving our goal will ensure this important program
is up and running and helping youth in the Greater Toronto Area by the end of
2013. We are looking to our donors and the community to rally around the event
and support this important cause."
Supporting an important cause
Funds raised through the RBC Run for the Kids will support the creation of the
Family Navigation Project. This is a first-of-its-kind program in Canada to
help families navigate the complex web of mental health services, ensuring
youth get quick access to the right care, and meeting the needs of families
with youth seeking mental health services. The Project aims to reach at least
1,000 families annually, and ideally, it will become a model other treatment
centres can follow.
"At Sunnybrook, we are committed to providing the best care possible for youth
with mood and anxiety disorders, and our research in this area helps shape
best practices across the country," said Dr. Barry McLellan, President & CEO,
Sunnybrook Health Sciences Centre.
To register or find out more information about the RBC Run for the Kids event
About Sunnybrook Health Sciences Centre
Sunnybrook Health Sciences Centre is inventing the future of health care for
the 1.2 million patients the hospital cares for each year through the
dedication of its more than 10,000 staff and volunteers. An internationally
recognized leader in research and education and a full affiliation with the
University of Toronto distinguishes Sunnybrook as one of Canada's premier
academic health sciences centres. Sunnybrook specializes in caring for
high-risk pregnancies, critically-ill newborns and adults, offering
specialized rehabilitation and treating and preventing cancer, cardiovascular
disease, neurological and psychiatric disorders, orthopaedic and arthritic
conditions and traumatic injuries. The Hospital also has a unique and national
leading program for the care of Canada's war veterans. For more information
about how Sunnybrook is inventing the future of health care please visit us
online at www.sunnybrook.ca.
About RBC's Commitment to Community and Sustainability
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under
the master brand name RBC. We employ approximately 80,000 full- and part-time
employees who serve more than 15 million personal, business, public sector and
institutional clients through offices in Canada, the U.S. and 49 other
countries. RBC is recognized among the world's financial, social and
environmental leaders and is listed on the 2012 - 2013 Dow Jones
Sustainability World Index, the DJSI North American Index, the Jantzi Social
Index and the FTSE4Good Index. RBC is one of Canada's Greenest Employers, one
of Canada's 50 Most Socially Responsible Corporations and among the Global 100
Most Sustainable Corporations in the World. Learn more at
RBC supports a broad range of community initiatives through donations,
sponsorships and employee volunteer activities. In 2012, we contributed more
than $95 million to causes worldwide, including donations and community
investments of more than $64 million and $31 million in sponsorships.
about this event please contact: Sommer Ellis Hill+Knowlton Strategies
Office: 416-413-4756 Cell: 647-293-6785 email@example.com
André Roberts RBC Communications Office: 416-974-3678 firstname.lastname@example.org
Image with caption: "Sunnybrook Health Sciences Centre and special guests come
together to launch first RBC Run for the Kids. From L-R: Dr. Anthony Levitt,
co-chair of the Family Navigation Project and psychiatrist, Sunnybrook; Dr.
Jon S. Dellandrea, president & CEO, Sunnybrook Foundation; Dr. Barry McLellan,
president & CEO, Sunnybrook Health Sciences Centre; Jamie Anderson, executive
champion, RBC Children's Mental Health Project; and Leslie Roberts, news
anchor, Global TV. (CNW Group/RBC)". Image available at:
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CO: Sunnybrook Health Sciences Centre
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-0- May/06/2013 21:20 GMT
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