Munchkin, Inc. Adds Jeff Hale as New Chief Operating Officer

         Munchkin, Inc. Adds Jeff Hale as New Chief Operating Officer

Proven Industry Veteran Will Lead Company's Global Management Team

PR Newswire

VAN NUYS, Calif., May 6, 2013

VAN NUYS, Calif., May 6, 2013 /PRNewswire/ --Munchkin, Inc., leading designer
and manufacturer of clever infant and toddler products, today announced the
appointment of Jeff Hale as Chief Operating Officer (COO). Hale will leverage
his extensive juvenile products industry experience to further the company's
operational excellence. 


"Adding Jeff as COO provides the results-oriented senior leader we need to
continue to achieve our aggressive growth objectives," said Steven B. Dunn,
chief executive officer, Munchkin, Inc. "Jeff's world-class expertise in
operations, sourcing, procurement, forecasting, logistics, inventory
management, quality control and light manufacturing processes will support
Munchkin as we launch innovative products into new categories next year." 

Hale has more than25 years of diverse leadership experience, developing
business strategies and executing against challenging growth expectations.
Hale has considerable experience in the infant and toddler industry, having
previously served as Chief Operating Officer at Summer Infant, Inc. and Dorel
Industries (Canadian division). Hale has also held top executive positions at
Bob Barker, Inc., Berkline/Benchcraft LLC, Fidelity Investments and Honeywell
Consumer Products. At Summer Infant, Hale successfully centralized U.S.
distribution, which was key in reducing inventory by nearly $20 million.

"During my career, I have amassed significant international and multi-plant
experience and have earned a proven track record of operating and growing
businesses through lean management. At Munchkin, I expect to deliver
measurable, cost‐effective results while protecting the entrepreneurial
spirit, speed to market and creative culture for which the company is widely
recognized," said Hale.

For more information on Munchkin, Inc. and Munchkin products, please visit

About Munchkin, Inc.
A privately held, global company headquartered in North Hills, Calif.,
Munchkin, Inc. creates baby products that excite, delight and make life easier
for today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic alliance with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda[1], resulted
in a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2011 and
2012 Vendor of the Year awards. Endorsed and recommended by sleep and safety
experts, medical professionals, toy specialists and parents, Munchkin products
can be found at retail outlets internationally. For more information, visit

[1] ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress
are trademarks of Church & Dwight Co., Inc. and are used under license by
Munchkin, Inc.

Contact: Jennifer Campana

SOURCE Munchkin, Inc.

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