Graduates to See Orange

  Graduates to See Orange

    Dairy Queen^® and Orange Julius^® offer “Orange you glad I graduated?”
                     graduation cap artwork for download

Business Wire

MINNEAPOLIS -- May 06, 2013

As part of the Dairy Queen^® system’s launch of Orange Julius^® Premium Fruit
Smoothies and Light Smoothies, the Berkshire Hathaway (NYSE: BRK.A and BRK.B)
company is offering a custom designed graphic for the graduate’s mortarboard
with a question that all parents can appreciate: “Orange you glad I
graduated?”

Dairy Queen(R) and Orange Julius(R) custom designed graphic for graduate's
mortarboard (Photo: Busi ...

Dairy Queen(R) and Orange Julius(R) custom designed graphic for graduate's
mortarboard (Photo: Business Wire)

“Just like today’s graduates, Orange Julius Premium Fruit Smoothies are in a
class all by themselves,” said Barry Westrum, executive vice president of
Marketing for American Dairy Queen Corporation (ADQ). “We are sure that most
graduates would like to decorate their graduation cap but with so much going
on, they don’t have time. We are giving them a simple way to decorate their
cap with an appropriate message.”

To download the artwork, visit www.DQOJgrad.com. Visitors to the site also
will find tips on how to affix the artwork to the cap. Students can share
photos of their caps on Instagram and tag them with #LOVEmyDQ.

“The Dairy Queen and Orange Julius brands are fun, and we felt this was a
quirky way to help grads with their artwork,” Westrum said. “Our new Orange
Julius Premium Fruit Smoothies and Light Smoothies are a smart beverage
alternative, and we want America to graduate to these better quality
beverages.”

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at
twitter.com/dairyqueen or visit the DQ Facebook fan page, which has more than
5.8 million friends. Become a friend on Facebook at facebook.com/dairyqueen.
For more information about the Orange Julius system, visit orangejulius.com.
Visit facebook.com/OrangeJulius  or follow the Orange Julius system on Twitter
at twitter.com/luvorangejulius.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis,
Minn., develops, licenses and services a system of more than 6,300 Dairy
Queen^® stores in the United States, Canada and 20 other countries. ADQ is
part of the Berkshire Hathaway family, a company owned by Warren Buffett, the
legendary investor and CEO of Berkshire Hathaway. For more information, visit
DairyQueen.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130506006035/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50625829&lang=en

Contact:

For Dairy Queen
954-776-1999
Lauren Simo, ext. 238
Lsimo@piersongrant.com
Jenna Leon, ext. 242
jleon@piersongrant.com
 
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