Everyone's A Winner This Summer: Kids Read And Log Minutes To Earn Rewards; Parents Get A Free Kids ebook; Top School Wins

 Everyone's A Winner This Summer: Kids Read And Log Minutes To Earn Rewards;
 Parents Get A Free Kids ebook; Top School Wins Visit from Captain Underpants

Scholastic Summer Challenge Free Reading Program Kicks Off Facebook Summer
Calendar for Parents with Daily Tips, Book Discounts, Giveaways, and Live

PR Newswire

NEW YORK, May 6, 2013

NEW YORK, May 6, 2013 /PRNewswire/ -- According to the recent Kids & Family
Reading Report, 99% of parents think their child should read over the summer,
and parents also think their child should read 11 books. Today, Scholastic
(NASDAQ: SCHL), the global children's publishing, education and media company,
together with LitWorld, an international literacy organization, are making
sure every child reads books this summer with the Scholastic Summer Challenge,
a fun and friendly reading competition that motivates kids to read every day
throughout the summer months to avoid the 'Summer Slide'.

(Logo: http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO )

Now in its seventh year, the Scholastic Summer Challenge is a free online
reading program where kids can log their reading minutes to earn rewards and
help set a new 2013 world record for summer reading to beat last year's record
of 95,859,491 minutes.  The school that logs the most minutes will win a visit
from Captain Underpants author Dav Pilkey.

"With the high expectations of the Common Core State Standards and other
rigorous state standards, it is more important than ever for kids to keep
reading throughout the summer so they go back to school reading and ready,"
said Francie Alexander, Chief Academic Officer at Scholastic. "The key to
making summer reading successful for kids is to make it feel more like
'homefun' rather than 'homework,' and to give kids the power to choose the
books they want to read."

The following are ways in which kids, parents, and teachers can all get
involved in the Scholastic Summer Challenge and help break the world record
for summer reading:

From May 6–September 6, kids can compete in the ultimate summer reading
challenge to set a new world record. They can log their reading minutes every
day, earn virtual rewards, and even send their parents an exclusive e-vite to
download a free Storia® ebook. Kids can also visit their summer reading
profile page to check their personal reading stats and their school's status,
watch book trailer videos, and enter sweepstakes for a chance to win a Harry
Potter box set, a signed copy of The False Prince and The Runaway King by
Jennifer Nielsen, and prize packs based on series like The 39 Clues  and Dear
Dumb Diary. This year, Scholastic is also introducing an online Reading Meter,
which allows kids to read their way around the world and learn more about
important landmarks. The more minutes kids read, the farther they'll travel—
from the Coliseum to the Taj Mahal to Mount Everest! With each landmark, they
can watch fun videos from Scholastic News Kid Reporters, who share interesting
facts about each place.

According to recent research, nearly half of parents say their child does not
spend enough time reading books for fun, and 92% of kids say they are more
likely to finish reading a book that they pick out themselves. To help
parents support their children's summer reading, the Scholastic Parents
Facebook page has launched a new content calendar that provides free daily
expert tips and articles, activities, discounts on books, and special Friday
giveaways. They will also host monthly Facebook chats, the first of which will
take place tonight at 9:00pm EDT. Log onto
http://www.facebook.com/scholasticparentsto join parent bloggers Amy Mascott
and Allison McDonald as they kick off the Scholastic Summer Challenge with a
conversation about summer reading. Parents can also help their kids log their
reading minutes on-the-go with the Scholastic Reading Timer, a free mobile app
that allows kids to keep track of the time they spend reading.

Through June 30, teachers can register their class for the Scholastic Summer
Challenge and enter for a chance to win a free classroom library. Once a
teacher registers his or her class, students can log their minutes and
contribute to their school's total number of minutes read. The school that
logs the most reading minutes will win a visit from Captain Underpants author
Dav Pilkey, and the top 20 schools will be listed in the 2014 Scholastic Book
of World Records. The school in each state with the most minutes read will
also receive a congratulatory plaque. Registered teachers can visit
www.scholastic.com/summer to download free printables, activities, and
age-appropriate summer reading booklists, which include titles chosen to meet
the Common Core State Standards. Teachers can then use the teacher
dashboardto track their students' reading progress throughout the summer.

"We cannot afford to have our kids lose reading time in the summer," said Pam
Allyn, Executive Director of LitWorld and the author of award-winning books on
children and reading. "As parents and teachers, we need to make the most of
the valuable time we have with our children, and be sure they are building
their lifelong 'muscles' for reading, stamina, motivation, and fluency. Let's
make this time a powerful opportunity to create excitement in our kids for
reading by giving them books they really want to read."

To support the students in their states and encourage summer reading, many of
the U.S. Governors' Spouses will sign on as "Reading Ambassadors" of the
Scholastic Summer Challenge. The Reading Ambassadors, whose names will be
announced soon, will host summer reading events at schools in their respective
states, and in exchange for their participation, Scholastic will donate 500
books to the school of their choice.

For more information about Scholastic, visit our media room. For more about
the Scholastic Summer Challenge, click here.

SOURCE Scholastic

Website: http://www.scholastic.com
Contact: Sara Sinek, Scholastic, 212-343-6899, ssinek@scholastic.com, or Nadia
Almahdi, Scholastic, 212-343-6355, nalmahdi@scholastic.com
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