AUDI AG: Laying of Foundation Stone for New Plant in San Jose Chiapa, Mexico

AUDI AG: Laying of Foundation Stone for New Plant in San Jose Chiapa, Mexico 
05/04/13 -- 

--  Audi Board of Management and Mexico's Economics Minister Ildefonso
    Guajardo Villarreal give official starting signal for construction
--  Investment in Mexican automobile production to create 3,800 jobs
--  Audi CEO Stadler: "An important future element of the global Audi
    production network"

AUDI AG is strengthening its successful growth path in the North
American market with a new plant in San Jose Chiapa, Mexico. With
today's laying of the foundation stone in the federal state of
Puebla, the official starting signal has been given for construction
work on Audi's first own car factory on the American continent.
Investment of more than EUR 900 million here in the next two years
will result not only in a body shop, paint shop and assembly line,
but also in a new press shop. Starting in mid-2016, the successor
generation of the successful SUV model, Audi Q5, will drive off the
assembly lines.  
"With the production of one of our most successful models here in
Mexico, we will give significant impetus to our global growth and
supply the extremely popular Audi Q5 from here to the world market,"
states Rupert Stadler, Chairman of the Board of Management of AUDI
AG. Together with his Board of Management colleagues Frank Dreves,
Bernd Martens and Thomas Sigi, the Mexican Economics Minister,
Ildefonso Guajardo Villarreal, the Governor of the Federal State of
Puebla, Rafael Moreno Valle, and the Mayor of San Jose Chiapa,
Filogonio Vargas Torres, he gave the official starting signal at noon
today for the construction work. "By setting up a new car plant in
North America, we are establishing a presence on another continent
that is very important to us. In this way, we are strengthening our
international competitiveness and consistently pursuing the Audi
growth strategy."  
With this new plant at an altitude of 2,400 meters above sea level on
the Central Mexican Plateau, Audi is not only building its highest
factory, but also the most modern factory in the global Audi
production network. On an area of 400 hectares, as big as 400 soccer
fields, a highly efficient manufacturing and 
logistics facility will
be built by mid-2016 with an annual production capacity of up to
150,000 units. In addition, the brand with the four rings will create
3,800 direct jobs. The employment effect for the overall region
should add up to 20,000 jobs. "Our seal of quality is 'made by Audi.'
This promise applies worldwide, irrespective of where an Audi is
built," emphasizes Stadler. With a training center for the dual
system of occupational training in theory and practice, Audi's
standards for professional qualification will play an important role. 
Audi has found an ideal environment in Mexico for the establishment
of a new plant to produce SUVs, with which Audi will primarily
strengthen its position in the North American market. As a bridge
between the North and South American continents, the emerging economy
with a large number of international free-trade agreements offers the
best tax and financial conditions, a well-developed infrastructure
and the high potential of well-educated employees. "With Mexico, Audi
has made the best choice to help it develop and secure its growth,"
points out Mexican Economics Minister Ildefonso Guajardo Villarreal.
And Rafael Moreno Valle, Governor of the state of Puebla, stated:
"Our country and the new Audi location in San Jose Chiapa in Puebla
offer the best conditions for the successful development of the
entire American market. We are proud that with Audi Mexico, the first
international premium manufacturer in the automotive industry is at
home in our federal state."  
Mexico and Puebla expect the construction of the new Audi plant to
result in substantial follow-up investment. With a large supplier
congress parallel to foundation-stone ceremony, Audi started a
campaign in Puebla at the weekend to attract key suppliers to the
area. 150 internationally active companies are participating.  
Photos of the event can be downloaded on Sunday, May 5, as of 10:00
a.m. (CET) at  
The Audi Group delivered 1,455,123 cars of the Audi brand to
customers in 2012. In 2012, the company posted revenue of EUR48.8
billion and an operating profit of EUR5.4 billion. Audi produces
vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary),
Changchun (China) and Brussels (Belgium). The Audi Q7 is built in
Bratislava (Slovakia). In November 2012, CKD production of the Audi
Q7 was added to the existing Audi A4, A6 and Q5 manufacturing
operations in Aurangabad (India). At the Brussels plant, production
of the Audi A1 has been running since 2010, while production of the
new A1 Sportback began in 2012. The Audi Q3 has been built in
Martorell (Spain) since June 2011. The Company is active in more than
100 markets worldwide. AUDI AG's wholly owned subsidiaries include
AUDI HUNGARIA MOTOR Kft. (Győr, Hungary), Automobili Lamborghini
S.p.A. (Sant'Agata Bolognese, Italy), AUDI BRUSSELS S.A./N.V.
(Brussels, Belgium), quattro GmbH in Neckarsulm and the sports
motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy).
Audi currently employs more than 70,000 people worldwide, including
around 50,000 in Germany. The brand with the four rings plans to
invest a total of around EUR11 billion by 2015 -- mainly in new
products and the expansion of production capacities -- in order to
sustain the Company's technological lead embodied in its "Vorsprung
durch Technik" claim. Audi is currently expanding its site in
Győr (Hungary) and will start production in Foshan (China) in
late 2013 and in San Jose Chiapa (Mexico) in 2016.  
Communication Mexico Plant Project 
Uwe Hans Werner 
Telephone: +49 7132 31 73477 
Corporate Communications 
Press Spokeswoman Production 
Kathrin Feigl 
Telephone: +49 841 89 45751 
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