Responsys Announces Promotion of Scott Olrich to President, Marketing and
SAN BRUNO, CA -- (Marketwired) -- 05/03/13 -- Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, today announced that effective immediately,
Scott Olrich has been promoted to President, Marketing and Platform.
Olrich previously held the title of Chief Marketing and Sales Officer
and will continue to report to Chairman and CEO Dan Springer in his
"Scott's vision and leadership over the past nine years has been
instrumental in driving Responsys' growth to becoming a leading
publicly traded marketing cloud software and services company," said
Springer. "Helping marketing organizations achieve higher quality
relationships and customer interactions at scale across email,
mobile, display, social, and the web is the driver of our success. I
am even more excited for what Scott can bring to his new role as
President, Marketing and Platform."
In his role as President, Marketing and Platform for Responsys,
Olrich will own all major marketing, product and platform functions
for the company. Jason Zintak, who recently joined Responsys as
Senior Vice President of Worldwide Sales has taken over the global
selling organization. Olrich will continue to be a member of the
executive leadership team focused on driving Responsys' strategic
direction and future growth.
"Marketing will arguably be the most important SaaS category of the
next decade and Responsys is incredibly well positioned to lead this
space," said Olrich. "I'm looking forward to building on this
momentum as a company and in the marketplace. While I've held a
variety of executive roles at Responsys over the years, the alignment
of our vision and platform has never been stronger."
Background on Scott Olrich:
-- Olrich joined Responsys in 2004 and previously served in a variety of
senior management roles including Chief Marketing Officer and Chief
Marketing and Sales Officer.
-- In 2011, Olrich was named one of The CMO Institute's Top 10 U.S. CMOs.
-- Olrich is frequently quoted in leading industry publications and
speaks regularly at industry conferences, such as Forrester's
Marketing Forum, the National Conference for Database Marketing, the
Adobe Summit and MarketingSherpa, American Marketing Association and
Direct Marketing Association events.
-- Prior to joining Responsys, Olrich held marketing, sales, product
management and strategic consulting roles at Topica, Inc. and
Accenture. Olrich holds a Bachelor of Science in Business and Finance
from San Diego State University.
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: Scott Olrich takes on new role @Responsys as
President, Marketing and Platform. Learn more: rpsys.co/Of
Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: Southwest Airlines, LinkedIn,
LEGO, Orbitz, United Airlines, Dollar Thrifty, Avis Europe, Deutsche
Lufthansa, UnitedHealthcare and American Family Mutual Insurance
Company. For more information about Responsys, visit responsys.com.
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
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