BOLDFACE Group, Inc. Signs Licensing Agreement with UGLYDOLL

SANTA MONICA, Calif., May 3, 2013 /CNW/ - BOLDFACE Group, Inc. (BLBK), a 
celebrity beauty licensing company (the "Company" or "Boldface") founded by 
beauty industry veterans focused on top tier celebrity and designer brands for 
opportunities in the beauty, home care and fragrance markets, today announced 
that the Company has entered into a licensing agreement with Pretty Ugly, LLC, 
the creators of the popular UGLYDOLL brand, to expand the category of Beauty 
and Personal Care line of products. 
The husband and wife artist team of David Horvath and Sun-Min Kim created the 
UGLYDOLL characters in 2001, and since then, the franchise has become a 
worldwide success with an extensive line of licensed products and publishing. 
Since its inception the UGLYDOLL brand has been somewhat of a retail anomaly; 
showcased at Barneys, MoMA, Giant Robot, Colette Paris, as well as, Barnes & 
Noble and Toys R Us.  Its customer base is equally varied from young children 
to design sophisticates. 
Boldface intends to build a range of products and accessories that will speak 
to the unique personality of the UGLYDOLL brand and its devoted followers of 
all ages, and entice new followers along the way. Products will include Bath, 
Soap, Shower and Body Care products and Lip Balms, Fragrance, Bath 
Accessories, and more. 
"We are committed to the positive message that UGLY is the new beautiful.  The 
brand's specific, unisex attitude and whimsical edge will be conveyed through 
design, packaging, unique scents and the use of quality ingredients with 
result driven formulas. We will make products that will make us feel good 
inside and out," said Ms. Ostoya, Boldface's CEO. 
In January 2013, Universal Partnerships & Licensing announced it had entered 
into an agreement to expand the digital category of the imaginative UGLYDOLL 
world, or "UGLYVERSE", by launching interactive and wireless content, such as 
apps, games, widgets and virtual goods. A feature film based on the UGLYDOLL 
characters is currently in development at Illumination Entertainment, 
Universal Pictures' main supplier of family and animated films. The film will 
be produced by Illumination founder Christopher Meledandri (Despicable Me, 
Hop, Dr. Seuss' the Lorax), and distributed worldwide by Universal. 
This added recognition factor, to an already beloved brand, bodes well for the 
launch of the BOLDFACE-UGLYDOLL platform. Product merchandising tie-ins will 
be explored as available. Further, strong brand partnerships with other 
UGLYDOLL licensees will be explored for potential store-in store brand 
exposure. 
Pretty Ugly's Chief Brand Officer Alita Friedman stated: "We are ecstatic to 
work with BOLDFACE.  Nicole and Robin bring such enthusiasm, design and 
creativity to the entire Beauty category.  BOLDFACE is sure to bring our 
lovable and colorful characters to life in a really big bold way!" 
Initial products are expected to launch in late 2013. 
About BOLDFACE 
BOLDFACE is a Santa Monica, California based celebrity beauty licensing 
company founded beauty industry veterans Nicole Ostoya and Robin Coe Hutshing. 
BOLDFACE also sells the cosmetics/beauty brand by Kourtney, Kim and Khloe 
Kardashian as well as the fragrance by Mario Lopez.  Please visit 
www.boldfacegroup.com for further information. 
About Pretty Ugly, LLC/UGLYDOLL 
David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 
2001. Since the inception of the first character, Wage™, who David drew on a 
love letter to Sun-Min, UGLYDOLL has grown into an entire universe of 
characters, stories, and products for all ages.  The UGLYDOLL brand was 
launched in 2002 by Pretty Ugly, LLC of Green Brook, NJ. 
The property is distinguished by David & Sun-Min's unique aesthetic and voice 
defining, "ugly" as distinctive and unique. The award-winning UGLYDOLL 
characters appear in a variety of toys, books, apparel, and other licensed 
products that are available in thousands of stores, worldwide. For more 
information, please visit www.uglydolls.com. 
Safe Harbor Statement 
Any statements contained in this press release that do not describe historical 
facts may constitute forward-looking statements as that term is defined in the 
Private Securities Litigation Reform Act of 1995. Any forward-looking 
statements contained herein are based on current expectations, but are subject 
to a number of risks and uncertainties. The factors that could cause actual 
future results to differ materially from current expectations include, but are 
not limited to, risks and uncertainties relating to the availability of 
additional funding; and the Company's business, product development, marketing 
and distribution plans and strategies. These and other factors are identified 
and described in more detail in the Company's filings with the U.S. Securities 
and Exchange Commission, including the Company's Current Reports on Form 8-K. 
The Company does not undertake to update these forward-looking statements. 
Website: http://www.boldfacegroup.com 
Investor Relations, Booke and Company, Inc., admin@bookeandco.com 
http://www.boldfacegroup.com 
SOURCE: BOLDFACE Group, Inc. 
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CO: BOLDFACE Group, Inc.
ST: California
NI: ADV RET HOU PUB ENT ORDER  
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