Dangdang to Launch Flash Sales Channel

                    Dangdang to Launch Flash Sales Channel

PR Newswire

BEIJING, May 3, 2013

BEIJING, May 3, 2013 /PRNewswire/ -- E-Commerce China Dangdang Inc.
("Dangdang" or the "Company") (NYSE: DANG), a leading business-to-consumer
e-commerce company in China, today announced the launch of a Flash Sales
Channel on May 7th, 2013.

Named Weipinhui, the Flash Sales Channel is designated to sell products from
famous brands to fulfill the needs of Dangdang's customer base, which has
relatively better education and higher disposable income.

A limited selection of 'deal-of-the-day' products will be featured on the
Flash Sales Channel and updated daily at 10:00 a.m. Customers will enjoy deep
discounts if they finish payment within 20 minutes after placing order and on
a first-come-first-serve basis. At present, Weipinhui will mainly focus on
apparel, with the possibility of extending to categories such as books, home
and life style products in the future.

"Dangdang's marketplace enjoys rapid growth momentum and is an important
driver to help transition our brand to an integrated online shopping mall. The
Flash Sales Channel is our latest initiative in further enhancing Dangdang's
open platform to attract more merchants, especially well-known brands, to our
marketplace," said Ms. Peggy Yu Yu, Dangdang's Executive Chairwoman.

About Dangdang

E-Commerce China Dangdang Inc. ("Dangdang" or the "Company") (NYSE: DANG) is a
leading business-to-consumer e-commerce company in China. On its website
dangdang.com, the Company offers more than 900,000 books and other media
products as well as selected general merchandise products including beauty and
personal care products, home and lifestyle products, baby, children and
maternity products, apparel, digital and electronics products. It also
operates the dangdang.com marketplace program, which allows third-party
merchants to sell their products alongside products sourced by the Company.
Dangdang's nationwide fulfillment and delivery capabilities, high-quality
customer service support, and scalable technology infrastructure enable it to
provide a compelling online shopping experience to customers.

For investor and media inquiries, please contact:

Allie Du
Investor Relations Department
E-commerce China Dangdang Inc.

Caroline Straathof
IR Inside

SOURCE E-commerce China Dangdang Inc.
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