Acer Defines Touch and Type Experience With New Aspire R7

Acer Defines Touch and Type Experience With New Aspire R7 
Designed to Create the Best Touch and Type Experience, the R7
Features a Repositioned Keyboard and a High-Definition Touchscreen
Mounted on a Revolutionary "Ezel Hinge" That Allows It to Flip,
Reverse, Lie Flat or Float 
NEW YORK, NY -- (Marketwired) -- 05/03/13 --  At a press event held
today in New York, Acer unveiled the Aspire R7, a revolutionary
15.6-inch notebook that will redefine the touch and type computing
experience. Featuring a Full HD 1920x1080 touch screen, the Acer R7
was made for the new computing lifestyle, which increasingly combines
touching and typing. With a repositioned keyboard and a revolutionary
"Ezel Hinge" that moves the display forward and into different
positions, the R7 makes the combination of touching the screen and
using the keyboard more intuitive and natural. Its ergonomic design
allows users to explore and determine their own preferred way to
interact with technology. 
"With the Aspire R7, Acer has redesigned the laptop with an approach
that's based on how people interact with their notebooks and other
devices," said Sumit Agnihotry, vice president, product marketing,
Acer America. "Its progressive design redefines the computing
experience, so whether consumers are touching or typing, the R7
adapts to allow consumers to create, browse and share content in ways
they never have before." 
The Acer Aspire R7 was introduced today with other new products,
including the Acer Aspire P3 Ultrabook, Acer Aspire V Series touch
notebooks and Acer Iconia Android tablets. The new line of Acer
mobile products highlights the company's focus on redefining the
computing experience through progressive design. #AcerTouch. 
As Acer's Exclusive Retail Partner, Best Buy Customers who Pre-Order
Will Receive the new STAR TREK: THE VIDEO GAME for PC for Free. 
Available May 17th, consumers who place pre-orders with Best Buy
between May 3 and May 16, 2013 will also receive a free download of
STAR TREK: THE VIDEO GAME for PC as part of Acer's marketing
partnership campaign with Paramount for the upcoming film, "Star Trek
Into Darkness," opening on May 17, 2013. 
"Best Buy has always been known for bringing innovative products
exclusively to our customers, like the Aspire R7," said Jason Bonfig,
vice president of computing at Best Buy. "Partnering with Acer to
develop and launch this product is a perfect example of how we're
working closer with our vendor partners to innovate and produce new
and exciting technology for our customers, as part of our Renew Blue
transformation strategy." 
Four-in-One Design Lets Users Have it Their Way
 "Acer believes touch
will be crucial to the new computing experience," said Agnihotry.
"There is nothing on the market so powerful and versatile which
enables such easy video and picture editing or enjoying a movie on a
big display. As a powerful full-featured 15.6-inch notebook the Acer
R7 enables a unique functionality in a design that makes more sense
for a human, touch-enabled, world." 
The Acer Aspire R7 lets consumers transform their notebook into the
shape that best delivers an immersive content experience based on
their usage needs. With four modes of operation, the R7 can easily be
used as a traditional notebook, a table top pad, a display, or
switched into "Ezel" mode, allowing the screen to float over the
keyboard at various angles. This allows users to work where they want
and how they want -- seated or standing, at a desk or with it on
their lap. The Ezel Hinge makes it easy to switch the display around,
to touch or type while creating, browsing or sharing content. Dual
hinge technology allows for single-hand switching between modes and
keeps the display rock-steady when touched. 
1. Ezel Mode - Reach out and pull the display closer, eliminating the
need to reach across the palm rest and keyboard to use the touch
screen. Just pull it up and out where it can be positioned in front
of the keyboard, or float over it. By pulling the display close,
switching between touchscreen, keyboard and touchpad is seamless.  
2. Notebook mode - Slide the display back behind the keyboard, and
you have a powerful, full featured Windows 8 notebook computer with a
15.6-inch Full HD(1) 1920x1080 touchscreen display, an Intel Core i5
processor, 6GB of memory, a 500GB hard drive(2), a 24GB SSD(3) and a
full-size backlit keyboard. It also includes a volume control button,
HDMI port, SD card reader, audio jacks, three USB ports, WiFi,
Bluetooth and a convenient converter port supporting VGA, RJ45 and
 3. Display Mode - Flip the screen over and it's positioned
perfectly for watching a movie, showing photos or giving a
presentation. Sharing and collaborating is simple, enjoyable and
straightforward. With Acer's proven dual-torque design, the screen
flips easily yet remains rigid when touched. 
 4. Pad Mode - Simply
pull down the touchscreen and lay it on top of the keyboard with the
face up, and the Aspire R7 morphs into a pad, without giving up the
robust performance of a notebook. The ergonomic 4-degree tilting
angle makes it perfect for browsing, writing or drawing. It's ideal
for pure touch interactions like casual gaming, browsing, drawing,
annotating and more.  
Premium Sound
 Offering a superior audio visual experience, the R7's
powerful features and high-definition display are complemented by a
premium sound system with Dolby Home Theater v4 and four 8 watt
speakers. Because of its transformative design, the audio channels
automatically reverse when switching modes, so sound is always
In addition, Acer also relocated the placement of the dual
microphones from the traditional notebook layout. Instead of
positioning them on the LCD bezel near the webcam, they are placed
along the front of the notebook, just under the spacebar. This
provides for the best voice sound quality, and enhances the
aesthetics of the touchscreen by eliminating the need for holes in
the bezel. 
Premium Design
 In a manner befitting its revolutionary design, the
Aspire R7 includes a unibody aluminum chassis, a beautiful brushed
metal hinge, and an arched cover with very subtle curves and lines.
The bottom features a soft touch finish for a secure grip, making it
easy to grasp and carry. 
Even the keyboard placement was reconsidered in the new design.
Repositioning it closer to the body in front of the chassis makes
typing more comfortable and as efficient and as fluid as possible.
The keys fall naturally under the fingers, eliminating the need to
hold the arms out and over the palm rest and touch pad in order to
type. The travel of the keys was also considered in the design,
ensuring it is deep enough to provide a perceptible tactile response
when typing, so that using the keyboard is just as enjoyable as
touching the screen. 
Red Dot Design Award
 The Acer Aspire R7 has already been awarded
with the Red Dot, one of the world's most sought-after quality marks
for excellence in product design. The award is presented annually in
the international competition by a jury of 37 design experts for the
Design Zentrum Nordrhein Westfalen of Germany. Design guru Jimmy Choo
joined as a member of the jury for the first time in this year's
competition, which received 4,662 entries in 19 categories. The
Aspire R7 was selected in the "computers and information technology"
Availability and Pricing
 Best Buy is Acer's exclusive retail
partner. The R7-571-6858 has a Manufacturer's Suggested Retail Price
of of $999.99 USD(4). It will be available in stores and online for
shipping on May 17th. Pre-orders can be placed now at Additional models and specifications will be
announced in the following weeks. 
About Acer 
 Established in 1976, Acer is an information and
communication technology company dedicated to the research, design,
marketing, sale and support of innovative products that enhance
people's lives. Acer's green supply chain delivers environmentally
friendly PCs, displays, projectors, servers, tablets and smartphones
-- tools our customers need to explore beyond limits and experience
more. Ranked No. 3 for notebooks globally (IDC 2012), Acer employs
8,000 people, and 2012 revenues reached US$14.7 billion. Please visit for more information. 
Copyright 2013 Acer America Corporation. All rights reserved. Acer
and the Acer logo are registered trademarks of Acer Inc. Other
trademarks, registered trademarks, and/or service marks, indicated or
otherwise, are the property of their respective owners. 
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