Car Town, the First Game Built Around Brands, Provides Social Media Value to Universal Pictures’ Upcoming Fast & Furious 6

  Car Town, the First Game Built Around Brands, Provides Social Media Value to
  Universal Pictures’ Upcoming Fast & Furious 6

  Cie Games Partners with Universal and Regal Entertainment Group for Fast &
   Furious 6 Promotion in Popular Automotive Game on the Facebook Platform

Business Wire

LONG BEACH, Calif. -- May 03, 2013

Cie Games – the makers of Car Town, the world’s leading social
automotive-based game – has partnered again with Universal Partnerships &
Licensing on a comprehensive promotion, coinciding with the highly anticipated
theatrical release of Fast & Furious 6 on May 24, 2013.

The partnership between Cie Games and Universal will combine virtual and
real-world efforts, including significant in-game film integration with
missions inspired by the movie, a Regal Entertainment Group (NYSE: RGC) ticket
purchasing promotion and a home entertainment retail component. Cie Games is
also one of the partners providing prizing for an instant win code on a Fast &
Furious 6 co-branded NOS® Energy Drink promotion, offering consumers the
chance to win a virtual branded NOS Scion tC racecar in the Facebook game Car
Town.

Debuting today, Car Town players can purchase advance tickets to Fast &
Furious 6 after viewing the trailer at the Regal Cinemas in-game drive-in
theatre environment. The purchase will unlock another exclusive in-game item:
a virtual 2013 Dodge Charger SRT8. The offer, powered by Fandango, runs
through Thursday, June 13.

The Regal ticket promotion comes on the heels of another recent Car Town
update, which introduced a Fast & Furious Experience Hub. This Hub combines
content based on the first five movies in the franchise, including garages
where players can build cars, with popular racing locations from memorable
scenes in the movies. Coinciding with the launch of Fast & Furious 6 in
theaters, Cie Games will unveil three Fast & Furious 6 adventures in-game as
part of the Experience Hub. These three adventures will allow players to join
iconic characters from the movie on fast-paced and exciting missions.

“We’re continuing to expand our popular Facebook game Car Town beyond the
social media platform and into the real world,” said Dennis Suggs, president
and CEO, Cie Games. “At the same time we’re providing outreach into social
media for Universal Pictures and the Fast & Furious franchise. Both aspects of
this promotion speak to Cie Games’ mission to use great interactive content to
reach consumers through cross-media integration to promote brands in a fun and
unique way.”

With nearly 50 million lifetime players, Car Town is one of the leading games
on the Facebook platform, and the game’s recently launched sequel for iPhone,
iPad and iPod touch, Car Town Streets, has broken into the Top 10 Games chart
on the App Store in multiple countries.

Game logo, screenshots and press assets for Car Town can be found here:
http://gamespress.com/product.asp?c=%28T%29-%3C

About Fast & Furious 6

Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of
all-stars as the global blockbuster franchise built on speed races to its next
continent in Fast & Furious 6. Reuniting for their most high-stakes adventure
yet, fan favorites Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung
Kang, Gal Gadot, Chris “Ludacris” Bridges and Elsa Pataky are joined by badass
series newcomers Luke Evans and Gina Carano.

Since Dom (Diesel) and Brian’s (Walker) Rio heist toppled a kingpin’s empire
and left their crew with $100 million, our heroes have scattered across the
globe. But their inability to return home and living forever on the lam have
left their lives incomplete.

Meanwhile, Hobbs (Johnson) has been tracking an organization of lethally
skilled mercenary drivers across 12 countries, whose mastermind (Evans) is
aided by a ruthless second-in-command revealed to be the love Dom thought was
dead, Letty (Rodriguez). The only way to stop the criminal outfit is to
outmatch them at street level, so Hobbs asks Dom to assemble his elite team in
London. Payment? Full pardons for all of them so they can return home and make
their families whole again.

Building on the worldwide blockbuster success of Fast Five and taking the
action, stunts and narrative to even greater heights, Fast & Furious 6 sees
director Justin Lin back behind the camera for the fourth time. He is
supported by longtime producers Neal H. Moritz and Vin Diesel, who welcome
producer Clayton Townsend back to the series. www.thefastandthefurious.com

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,367 screens in 580 locations in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of March 29, 2013. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company's Web site at
www.REGmovies.com.

About Cie Games

Cie Games is a leading developer and publisher of social and mobile games. Its
popular game, Car Town, is the first Facebook game built around brands and has
attracted nearly 50 million players worldwide. The company recently released a
follow up, Car Town Streets, for iPhone, iPad and iPod touch, which is one of
the Top 10 Games on the App Store in multiple countries. Through its products,
Cie Games has developed licensing, advertising and marketing partnerships and
integrations with more than 35 major companies and brands, including NASCAR,
General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group,
and Walmart. Cie Games is based in Long Beach, California. For more
information, visit www.ciegames.com.

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home
entertainment promotions, and all corporate alliances for Universal’s
theatrical, home entertainment, theme parks and stage productions. This
dedicated division is also responsible for monetizing the Studio’s vast
library of films and characters through licensing, branding and marketing
opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world’s leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of news and
entertainment networks, a premier motion picture company, significant
television production operations, a leading television stations group and
world–renowned theme parks. NBCUniversal is owned by Comcast Corporation.

Contact:

Wonacott Communications for Cie Games
Mark Van Lommel / Chan Lim
310-477-2871 ex. 666 / 670
mvanlommel@wonacottpr.com / clim@wonacottpr.com
or
Universal Pictures
Kori Bernards
818-777-9709
kori.bernards@nbcuni.com
 
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