TripAdvisor selects TomTom’s Global Geocoder Services

  TripAdvisor selects TomTom’s Global Geocoder Services

 Partnership delivers enhanced location-based data to TripAdvisor’s traveller
                       community of millions worldwide

Business Wire

AMSTERDAM -- May 3, 2013

TomTom today announces that TripAdvisor® the world’s largest travel site*, has
licensed TomTom’s new Global Geocoder Services to integrate highly accurate
location-based intelligence into its websites and applications. This will
provide TripAdvisor’s 200 million unique monthly visitors** with pinpoint
location data for every hotel or restaurant when posting or reading reviews.

Via TomTom’s Global Geocoding Service, the location of all hotels,
accommodation, restaurants and bars that feature on the TripAdvisor website
will be extremely accurate. Rather than using a postcode to show location, all
addresses are now automatically converted into exact map coordinates, making
locations precise and easier to find.

Nathan Clapton, Vice President mobile partnerships, TripAdvisor said: “With
over 100 million reviews and opinions posted onto the TripAdvisor website, we
believe it is important that all users are able to access the most accurate
location-data for the reviews they are posting or reading. By working with
TomTom’s Global Geocoding Services, we are confident that this is the case and
the location-based data offered via the TripAdvisor site can therefore be
fully relied upon by our users.”

The TomTom Geocoding Service supports house number, address point, street or
postal level identification in over 50 countries, providing TripAdvisor with
almost worldwide coverage of highly accurate location data that its users can
rely on.

Charles Cautley, Managing Director of TomTom Automotive & Licensing said: “We
are thrilled that TripAdvisor has selected TomTom’s Global Geocoding Services
for its global website. Geocoding literally puts addresses on the map and is
the backbone of the growing Location Based Services market, in addition to
being the main source of location intelligence.”

TomTom is one of the world's leading companies with an advanced cloud-based
Location Based Services Platform environment that allows developers easy
access to TomTom’s map content and software services. With this new Location
Based Services Platform developers are equipped with the content and tools to
create location-enabled applications for various markets, including consumer,
enterprises and governmental. As a pioneer in the growing Location Based
Services market, TomTom offers a Global Geocoder web service that offers batch
geocoding in 52 countries.

For further information, visit


About TomTom

Founded in 1991, TomTom (TOM2) is a leading provider of navigation and
location-based products and services. TomTom maps, traffic information and
navigation technology power automotive in-dash systems, mobile devices, web
based applications and government and business solutions.

TomTom also designs and manufactures its own location-based products including
portable navigation devices and fleet management solutions, as well as
GPS-enabled sports watches.

Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its
products in over 35 countries.

For further information, please visit

About TripAdvisor

TripAdvisor is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands:,,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor


Global Communications Manager
Cem Cohen
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