"Dinner Made Easy" Program is Made Easier with Text Messaging Aimed at
Families in Need
Partnership for a Healthier America and Share Our Strength Kicking Off Pilot
Program Utilizing SoundBite's Mobile Offerings
BEDFORD, Mass., May 3, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc.
(Nasdaq:SDBT), a provider of customer experience management solutions,
announces its involvement in the recently launched nutrition education texting
program, "Dinner Made Easy." Partnership for a Healthier America (PHA) and
Share Our Strength are leveraging SoundBite's text messaging platform and
mobile marketing expertise for this campaign.
The "Dinner Made Easy" program supports low-income Americans, offering parents
and families the valuable tools and information they need to make healthier
choices. The program sends text messages to subscribers' mobile devices with
cost-saving ideas and tips to make healthy food choices, links to easy
recipes, and other information to help guide their food shopping experiences.
Subscribers will receive incentives to join the program such as coupons for
healthy vegetable products and a sweepstakes for prizes.
"The opportunity to interact with and assist American families in making
healthy choices is important to us," said Partnership for a Healthier America
Chief Marketing Officer Drew Nannis. "We are passionate about making the
healthy choice the easy choice and leveraging text messaging - and SoundBite's
expertise - to reach target audiences is helping us do just that. Ending the
childhood obesity epidemic will not happen with a single solution, but with
multiple strategies working in concert - including mobile strategies."
The program leverages SoundBite's mobile marketing platform to manage
subscriber opt-ins and deliver text messages for helpful reminders, recipes
and tips, as well as facilitate SMS-based polls and survey questions.
According to data from the Pew Research Center, text messages are a promising
avenue for connecting with low-income families as households making less than
$30,000 send and receive an average of about 60 texts a day. That amount is
double the number of texts sent and received per day for households earning
more than $75,000.This important insight into one of the preferred channels
for low-income families makes text messaging a natural communications vehicle
for this program and enables more engaging communications with families
seeking healthier choices.
"SoundBite Communications is delighted to have a role in this important
educational program working with Partnership for a Healthier America," said
Mark Friedman, Executive Vice President and General Manager Mobile Services of
SoundBite Communications."Text messaging is the channel of choice for so many
marketing and customer care communications.'Dinner Made Easy' is a unique and
innovative program that leverages our mobile capabilities to assure messages
reach the broadest audiences – offering an optimal channel to connect with
The initial pilot program, which kicked off April 22, 2013, will run through
the fall of 2013.
About the Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the
private sector to ensure the health of our nation's youth by solving the
childhood obesity crisis. In 2010, PHA was created in conjunction with – but
independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a
nonpartisan nonprofit organization that is led by some of the nation's most
respected health and childhood obesity experts. PHA brings together public,
private and nonprofit leaders to broker meaningful commitments and develop
strategies to end childhood obesity. Most important, PHA ensures that
commitments made are commitments kept by working with unbiased third parties
to monitor and publicly report on the progress our partners are making. For
more information about PHA, please visit www.aHealthierAmerica.org and follow
PHA on Twitter @PHAnews.
About Share Our Strength's Cooking Matters
As part of the national No Kid Hungry campaign working to end childhood hunger
in America, Cooking Matters empowers low-income families to stretch their food
budgets so their children get healthy meals at home. In hands-on cooking
courses and interactive grocery store tours, participants learn to shop
smarter, use nutrition information to make healthier choices, and cook
delicious, affordable meals. Cooking Matters equips families with the skills
they need to stretch their food dollars and maximize the benefits they receive
through public nutrition programs like SNAP (food stamps) and WIC (Women,
Infants and Children). The ConAgra Foods® Foundation and Walmart are national
sponsors of Cooking Matters. For more, visit CookingMatters.org
About SoundBite Communications
SoundBite Communications is a customer experience management company with deep
expertise in delivering cloud-based mobile marketing, proactive customer care,
and collections/payments solutions.More than 450 global end-clients,
including nearly 50 Fortune 500 companies, leverage SoundBite's proactive
multi-channel communications and preference management platforms to power 2.5
billion personalized and compliant customer interactions annually across the
full consumer lifecycle.Visit SoundBite.com and follow us on Twitter
@SoundBiteComm for more information.
CONTACT: Company Contact
+1 781 897 2696
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