Acer Launches New Global Advertising Campaign Featuring Superstar DJ Tiesto
Acer's Latest Advertising Campaign Follows Tiesto's Personal
Assistant, Vernon, Using His Aspire P3 to Turn Into a Superstar DJ
NEW YORK, NY -- (Marketwired) -- 05/03/13 -- Acer today announced
the launch of its latest advertising campaign featuring the world
famous Superstar DJ, Tiesto and his personal assistant Vernon.
Continuing the theme from the 2012 campaigns with Kiefer Sutherland
and Megan Fox, the new campaign looks at how our characters use their
Acer devices to explore beyond limits and to uncover a different side
"For us, advertising is a way to complement our products with a great
story that reflects what people love about them: the new experiences
they make possible," said Michael Birkin, Chief Marketing Officer.
"After last year's campaign we were convinced we were headed in the
right direction and we wanted to expand on our story-telling
approach. So we've gone a bit further this time, giving the Aspire P3
the starring role in a deeper story that encourages people to
'explore beyond limits' and gives them some new ways to interact with
The story focuses on Tiesto's personal assistant, Vernon. We follow
Vernon, who's using the new Aspire P3 Ultrabook to do both his day
job and to follow his hidden passion of becoming a DJ. His newfound
Djing skills come in handy when he has to come to Tiesto's rescue
when a live gig temporarily goes wrong.
The global campaign will touch on many people using different touch
points, from TV, Print, Out of Home, Social Networks and at retail.
Explore the advert on You Tube:
Established in 1976, Acer is an information and communication
technology company dedicated to the research, design, marketing, sale
and support of innovative products that enhance people's lives.
Acer's green supply chain delivers environmentally friendly PCs,
displays, projectors, servers, tablets and smartphones -- tools our
customers need to explore beyond limits and experience more. Ranked
No. 3 for notebooks globally.(7) Acer employs 8,000 people, and 2012
revenues reached US$14.7 billion. Please visit www.acer.com for more
Tiesto was born on 17th January 1969 in Breda, Netherlands. Real
name, Tijs Michiel Verwest, Tiesto is a musician, DJ and record
producer of electronic dance music. He is one of the most successful
and popular DJ's in the world with over 13 million likes on Facebook,
1.5 million followers on Twitter and 2 million people on Google +.
Voted as the number 2 DJ in the world by DJ Mag his celebrity extends
beyond just dance music as he sits in both the Forbes Top 100 most
Powerful Celebrities and is listed in the Billboard Top 25 Tour Acts.
Copyright 2013 Acer Inc. All rights reserved. Acer and the Acer logo
are registered trademarks of Acer Inc. Other trademarks, registered
trademarks, and/or service marks, indicated or otherwise, are the
property of their respective owners. All brands and product names
mentioned herein include trademarks of their respective companies and
are used solely to describe or identify the products.
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