Starting May 5, Every Budweiser Sold Through July 4 Will Benefit Military
Folds of Honor Foundation to Receive up to $1.5 Million; Special Red, White
and Blue Summer Packaging Coming Later in May, Bowtie-Shaped Can Hits Stores
on May 6
ST. LOUIS, May 3, 2013
ST. LOUIS, May 3, 2013 /PRNewswire/ --Since 2010, Budweiser has raised more
than $5 million for the Folds of Honor Foundation and provided more than 1,000
educational scholarships to the families of soldiers killed or disabled in
In 2013, for every case of Budweiser sold from May 5 to July 4, the brand will
make a donation up to $1 million to the Folds of Honor Foundation. To kick off
the program, the Anheuser-Busch Foundation is donating an additional $500,000,
with a total of $1.5 million possible for Folds of Honor*.
"The Folds of Honor Foundation gives back, through scholarships and other
assistance, to the families of soldiers wounded or fallen while serving their
country," said Lori Shambro, director of Budweiser. "This is why Budweiser has
supported this great organization for the last several years and why, once
again, buying Budweiser will benefit military families through the Fourth of
Each Budweiser (including draught) sold between May 5 and July 4 will trigger
a donation, including some new items now hitting store shelves. These new
oBudweiser's limited-edition red, white and blue packaging. This year's
patriotic packaging will start appearing in stores later this month and
will be available in 12 oz bottles and a variety of can sizes (12 oz, 16
oz, 24 oz). The patriotic theme continues on secondary packaging for all
of the top-selling configurations, including 6-packs, 12-packs, 24-packs
and other popular sizes.
oA unique bowtie-shaped can (available in a new, not-previously-offered 8
pack) that will be available on May 6.
"No matter what the package color, shape or size: America's beer supports
America's heroes because from May to July, buying Budweiser benefits military
families," Shambro said. "Our partnership with Folds of Honor is helping to
make a difference in the lives of families whose loved ones have made the
ultimate sacrifice to protect the freedoms we all hold so dear."
This is one component in a series of activations Budweiser has in store for
its 2013 "red, white and blue summer" initiative. As part of this program,
the Budweiser Clydesdales will visit military bases across the United States
during a series of barbecues to celebrate the men and women in the U.S. armed
forces. Additional activations will be announced at a later date.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
About Folds of Honor
FHF was founded in May 2007 by Major Dan Rooney, a former F-16 Fighter Pilot
with the Oklahoma Air National Guard, PGA Professional, and USGA member. A
decorated military pilot, Maj. Rooney has served three combat tours in Iraq.
It was after his second tour, while a passenger on a commercial flight, that
Maj. Rooney witnessed an event that would profoundly change his life. As the
plane landed, the pilot announced, "Ladies and gentlemen, we have an American
hero on board – Corporal Brock Bucklin. And his twin brother, Corporal Brad
Bucklin, is accompanying him home from Iraq. As a sign of respect, please
remain seated while Cpl. Bucklin's family receives him in his final
homecoming." Maj. Rooney watched through the window of the plane as the
flag-draped casket was lowered. He saw a family waiting for Brock, and a
little four-year old boy waiting for his father. This tragic homecoming
inspired Maj. Rooney to create the Folds of Honor Foundation. To learn more
about FHF, visit www.foldsofhonor.org.
* Budweiser and the Anheuser-Busch Foundation will donate 2 cents per case of
Budweiser sold, May 5 - July 4, 2013, with a maximum donation of $1.5 million
to the Folds of Honor Foundation.
For more information, contact:
Joe Muehlenkamp, 314-577-7528
Jen Crichton, 314-552-6788
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