GEICO Gecko's new book 'You're Only Human' offers readers a modern day guide
WASHINGTON -- May 3, 2013
Socrates, an ancient Greek, liked to point people toward good decisions using
reasoning. Now many centuries later the GEICO Gecko offers some modern day
reasoning of his own.
“Reasoning makes you human. Reasoning and laughter make you more human.
Reasoning, laughter and a tail make you a gecko.”
That's a quote from the Gecko's new book “You're Only Human” that was recently
launched in New York.
Ted Ward, GEICO vice president of marketing and a good chum of the Gecko,
recounts how it all happened. “About 18 months ago Workman Publishing
contacted The Martin Agency, our long-time advertising firm, about a book
idea. They wondered if the Gecko was ready to put his colorful Gecko-like
thoughts down on paper. If so, Workman was ready to roll the presses.
“We didn’t hesitate. Throughout all the years that the Gecko was working with
us and seeing a lot of the country, he’d also been storing up a lot of
observations. Since we couldn’t put everything into those 30-second
commercials about auto insurance, we wanted to give the Gecko his chance. And
he got right down to work.”
For a preview, Ward recommends taking a look at the trailer for the book at
The Gecko has gained a loyal following since his early days. People continue
to be entertained by his adventures whether he's trekking across the U.S. or
when he was sucked up in a pneumatic mail tube. And they're still intrigued by
his accent. U.K.? Australia? Madagascar?
Copies of his book, published by Workman Publishing are available on
Amazon.com, Barnes and Noble and from many other fine booksellers.
Let us leave you with another important quote from the Gecko's guide to life,
“Don't be a spork. The spork is part spoon, part fork, but pretty terrible at
doing either job. In other words, be 100 percent you and you'll be the best
kind of YOU you could possibly be.”
With such straight-talking good sense, is it any wonder why he's so popular.
GEICO (Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the third-largest private passenger auto
insurance company in the United States. GEICO provides millions of auto
insurance quotes to U.S. drivers annually.
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