Jeff Fitzhugh Joins Sanuk As Vice President Of Sales For North America

    Jeff Fitzhugh Joins Sanuk As Vice President Of Sales For North America

Notable Industry Influencer Joins the Sanuk Team as Company Grows in Overall
Market Share

PR Newswire

IRVINE, Calif., May 3, 2013

IRVINE, Calif., May 3, 2013 /PRNewswire/ --Sanuk, a division of Deckers
Outdoor Corporation (NASDAQGS: DECK), today announced that Jeff Fitzhugh has
joined Sanuk as Vice President of Sales for North America. Fitzhugh, a
seasoned professional with more than two decades of experience within the
footwear and surf industries, was most recently a Senior Vice President at DC
Shoes, a division of Quiksilver, Inc. He will be an important brand leader as
Sanuk builds and expands beyond its core business in the United States.

"Jeff is a great fit for the team. He appreciates the brand culture, relates
to the surf industry, and has the DNA of the Sanuk brand in him," said Jake
Brandman, Sanuk president. "Sanuk is truly making its mark right now as a
formidable footwear industry leader. Having Jeff on board is another sign of
how the very best in the business are recognizing that and wanting to be a
part of this exciting growth period for Sanuk."

While at Quiksilver, Fitzhugh was responsible for all aspects of sales for DC
Shoes. Prior to that, he worked for major industry players such as Oakley,
Inc., and Converse, Inc. Throughout his career, Fitzhugh successfully
delivered sales growth and profit while building great brands. His decades of
experience in the retail and footwear sectors make him an established leader
in the space.

This announcement comes on the heels of Sanuk's recent grand opening of the
brand's first flagship store in Santa Monica's Third Street Promenade. Known
for its creatively inspired and distinctly designed footwear, Sanuk's
signature styles include the comfortable Sidewalk Surfers with patented sandal
construction, and Yoga Mat and Beer Cozy sandals for active men and women. The
flagship store marks a significant growth milestone since the company was
purchased by Deckers Outdoor Corporation in 2011.

For more information on Sanuk, please visit

About Sanuk
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear
Product of the Year, Sanuk makes creatively inspired and distinctively
designed footwear for the global outdoor community. Taking its name from the
Thai word for fun, the brand is best known for its Sidewalk Surfers, often
referred to as "Not-A-Shoe," for their patented sandal construction which
allows your feet to bend and flex in natural comfort. Founded by Southern
California native and surfer Jeff Kelley, Sanuk sponsors aspectrum of premier
athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock
climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in
nearly 70 countries worldwide. Smile...Pass It On!

Find Sanuk Online:
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Contact: Mikaela Liboro, 213.402.1435,
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