Wyland Foundation and Toyota Announce Five Cities as National Mayor's Challenge Winners

    Wyland Foundation and Toyota Announce Five Cities as National Mayor's
                              Challenge Winners

Residents from All 50 States Pledge to Save More than 742 Million Gallons of

PR Newswire

TORRANCE, Calif., May 3, 2013

TORRANCE, Calif., May 3, 2013 /PRNewswire/ -- Five U.S. cities were honored
today for residents' commitment to water-saving choices as part of the second
annual National Mayor's Challenge for Water Conservation. Separated into five
population categories, the winning cities are Denver; Tucson, Ariz.; West Palm
Beach, Fla.; Bremerton, Wash. and Laguna Beach, Calif. Residents in all 50
states made more than 44,000 online pledges to save water, use less energy and
reduce pollution in four categories – home, yard, community and life – with
potential cost savings of more than $30.6 million.

Presented nationally by Wyland Foundation and Toyota, the National Mayor's
Challenge had participation from 70 mayors across the U.S., including Denver
Mayor Michael B. Hancock; D.C. Mayor Vincent C. Gray; Columbus, Ohio Mayor
Michael B. Coleman; Seattle Mayor Mike McGinn; Tucson, Ariz. Mayor Jonathan
Rothschild and Santa Fe, N.M. Mayor David Coss. City leaders encouraged their
residents to participate in the online challenge, which also provided access
to regional water and energy resources along with cost-saving tips.

"This year's challenge gathered the support of an impressive list of cities,
mayors, corporations and nonprofits, all of whom shared our enthusiasm for
working toward a more sustainable future," said environmental artist Wyland,
founder of the Wyland Foundation. "Congratulations to the winning cities. The
environmental education and pledges will have an impact in bringing the
conversation about conserving resources closer to home."

At a May 10 event in Denver, Hancock will draw the grand prize winner of a new
Prius c from the pool of winning cities' participants, who are also eligible
to win hundreds of water-saving fixtures and gift certificates to Lowe's
stores. A $1,000 Lowe's Shopping Spree will also be chosen from among the
entire pool of U.S. participants. The National League of Cities, CH2M Hill
WaterMatch, Rain Bird Corporation, Lowe's home improvement stores, the U.S.
Environmental Protection Agency (EPA) WaterSense, and the U.S. Forest Service
supported the challenge too. The additional support from well-known comedians
through Comics for Conservation, a series of public service announcements,
expanded this year's environmental message. Pete Dominick, longtime SiriusXM
host, stand-up comic and CNN contributor, was the official spokesperson.

Toyota's partnership with the Wyland Foundation and the Mayor's Challenge
included a new element this year – an eight-state U.S. environmental
educational tour to schools and communities, reaching 4,000 students. The
mobile, 1,000-square foot Wyland Clean Water Mobile Learning Experience
featured interactive exhibits to demonstrate the relationships between humans
and water.

"Toyota has a deep commitment to environmental sustainability across our
operations, making our work with the Wyland Foundation a natural and rewarding
fit," said Michael Rouse, vice president of diversity, philanthropy, and
community affairs for Toyota Motor Sales, U.S.A., Inc. "By helping expand the
reach of the National Mayor's Challenge this year, we hoped to encourage more
people to learn and participate in conserving natural resources."

In addition to making water-saving pledges, challenge participants pledged to
reduce their use of single-use plastic water bottles by more than 5.4 million
bottles and eliminate 69.9 million pounds of hazardous waste from entering
watersheds. By altering daily lifestyle choices, pledges also resulted in
potentially 18.3 million fewer pounds in landfills and 2.2 million fewer
pounds of fertilizer in the waste stream. Potential savings of 67.8 million
gallons of oil and 2.7 billion pounds of carbon dioxide rounded out the final
pledge results.

To learn more about the National Mayor's Challenge, visit
www.mywaterpledge.com. For tips on how to save water every day and to learn
about water-efficient products for the home, visit www.epa.gov/watersense.

About the Wyland Foundation
Founded in 1993 by environmental artist Wyland (best known for his series of
100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit
organization, is actively engaged in teaching millions of students around the
county about our ocean, rivers, lakes streams, and wetlands. The foundation's
latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the
U.S. Forest Service, NOAA, and numerous non-profits to teach young people
about the future of our water supplies, climate, and global health.

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly employs over
31,000 in the U.S. and its investment here is currently valued at more than
$23 billion, including sales and manufacturing operations, research and
development, financial services and design. Toyota is committed to being a
good corporate citizen in the communities where it does business and believes
in supporting programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education, the
environment and safety. Since 1991, Toyota has contributed nearly 700 million
to philanthropic programs in the U.S. For more information on Toyota's
commitment to improving communities nationwide, visit

Steve Creech                      Rebecca Lee
Wyland Foundation                 GolinHarris for Toyota
(949) 436-2489                    (213) 438-8827
steve.creech@wylandfoundation.org rlee@golinharris.com

SOURCE Toyota; Wyland Foundation

Website: http://www.toyota.com
Website: http://www.wylandfoundation.org
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