GEICO provides voice capabilities in its mobile app for customers Business Wire WASHINGTON -- May 2, 2013 GEICO has revolutionized the mobile customer experience by partnering with Nuance Communications, an industry leader in forward-thinking voice and language solutions, to introduce voice assistant technology in its GEICO App. The integration of voice technology enhances the customer experience and provides a multi-modal user interaction within the GEICO App. “With Apple’s introduction of Siri, there is no denying that interactive voice assistant technology has altered the way customers interact with their mobile devices,” said Pete Meoli, GEICO mobile & digital design director. “The voice capabilities offer our tech savvy GEICO App users a more convenient and more personable hands-free mobile experience.” Exceeding the limitations of standard voice technology, Lily is engaging and insightful as she helps GEICO App customers make an insurance payment or find answers to questions about their policy. Lily has a calming and enthusiastic demeanor and will also provide her candid opinion on the GEICO Gecko and a variety of topics if asked. “We gave Lily a lively personality to allow our mobile customers to connect with her at a deeper level,” said Meoli. “Lily’s witty and upbeat responses paired with her undeniable efficiency will change customer’s expectations of what is possible in self-service customer care.” A recent survey of GEICO App users discovered that two out of five use voice technology on their mobile devices today. Meoli said that GEICO will continue to closely examine how customers use Lily, which will allow further development of an even more exceptional virtual assistance experience across all of the company’s self-service platforms. Lily is available on the GEICO App for iPhone with plans to roll out an Android version later this year. For more information on mobile apps, please visit www.geico.com/about/mobile-apps/. About GEICO GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle). In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to www.geico.com. About Nuance Communications, Inc. Nuance Communications (NASDAQ: NUAN) is a leading provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications. For more information, please visit www.nuance.com. Contact: GEICO Communications 301-986-3271
GEICO provides voice capabilities in its mobile app for customers
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