GEICO provides voice capabilities in its mobile app for customers

  GEICO provides voice capabilities in its mobile app for customers

Business Wire

WASHINGTON -- May 2, 2013

GEICO has revolutionized the mobile customer experience by partnering with
Nuance Communications, an industry leader in forward-thinking voice and
language solutions, to introduce voice assistant technology in its GEICO App.
The integration of voice technology enhances the customer experience and
provides a multi-modal user interaction within the GEICO App.

“With Apple’s introduction of Siri, there is no denying that interactive voice
assistant technology has altered the way customers interact with their mobile
devices,” said Pete Meoli, GEICO mobile & digital design director. “The voice
capabilities offer our tech savvy GEICO App users a more convenient and more
personable hands-free mobile experience.”

Exceeding the limitations of standard voice technology, Lily is engaging and
insightful as she helps GEICO App customers make an insurance payment or find
answers to questions about their policy. Lily has a calming and enthusiastic
demeanor and will also provide her candid opinion on the GEICO Gecko and a
variety of topics if asked.

“We gave Lily a lively personality to allow our mobile customers to connect
with her at a deeper level,” said Meoli. “Lily’s witty and upbeat responses
paired with her undeniable efficiency will change customer’s expectations of
what is possible in self-service customer care.”

A recent survey of GEICO App users discovered that two out of five use voice
technology on their mobile devices today. Meoli said that GEICO will continue
to closely examine how customers use Lily, which will allow further
development of an even more exceptional virtual assistance experience across
all of the company’s self-service platforms.

Lily is available on the GEICO App for iPhone with plans to roll out an
Android version later this year. For more information on mobile apps, please


GEICO (Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the third-largest private passenger auto
insurer in the United States. GEICO handles auto insurance coverage for over
11 million private passenger auto policies and insures more than 18 million
vehicles (auto & cycle).

In addition to auto insurance, GEICO offers customers insurance products for
their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes
(RVs). Coverage for boats, collector cars, life, homes and apartments is
written by non-affiliated insurance companies and is secured through the GEICO
Insurance Agency, Inc. Commercial auto insurance and personal umbrella
protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++
for financial strength by A.M. Best Company and ranks at the top of several
national customer satisfaction surveys. For more information, go to

About Nuance Communications, Inc.

Nuance Communications (NASDAQ: NUAN) is a leading provider of voice and
language solutions for businesses and consumers around the world. Its
technologies, applications and services make the user experience more
compelling by transforming the way people interact with information and how
they create, share and use documents. Every day, millions of users and
thousands of businesses experience Nuance’s proven applications. For more
information, please visit


GEICO Communications
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