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Americans Unite to Bike 20 Million Miles

                   Americans Unite to Bike 20 Million Miles

National Bike Challenge engages thousands of businesses and U.S. residents

PR Newswire

WASHINGTON, May 2, 2013

WASHINGTON, May 2, 2013 /PRNewswire/ --There is still snow on the ground in
Atlantic Mine, Michigan. But that hasn't stopped Keren Tischler and Curt Webb
from hopping on their bicycles nearly every day for trips to town, work or
just for fun.

What got this couple riding their bicycles?The National Bike Challenge.

Tischler and Webb's persistence has pedaled their tiny community of Atlantic
Mine to the top 10 list of the National Bike Challenge's warm-up period,
putting the pressure on cities of all sizes to try and catch up. They have
already logged nearly 1,000 miles between the two of them.

Now in its second year, the National Bike Challengecontinues its missionto
inspire and empower millions of Americans to ride their bikes for
transportation, recreation and better health.The friendly, online competition
-- sponsored by the League of American Bicyclists and Kimberly-Clark
Corporation --started on Wednesday, May 1, and runs until September 30, 2013.

The goal:To unite 50,000 bicyclists to ride 20 million miles in communities
across America.

The Challenge is simple, free and open to everyone in the United States.Sign
upas an individual or as a team, log your miles, share your stories and
encourage others to join you. Users can download the free,
GPS-enabledEndomondomobile app to record travel distance andautomatically
upload their miles. Riders will compete for prizes and awards from
sponsorsSierra NevadaandScott Naturalon the local and national level.

In 2012, the Challenge engaged30,000individual riders,9,000 workplaces
and500communities to ride12 millionmiles. We're already looking at
breaking those records in 2013.

Even before the official start, the Challenge has engaged thousands of
participants, like Tischler and Webb. During the warm-up period, over 10,000
residentsfrom more than2,000 communitiesnationwide registered.
Collectively, they logged more than1 million milesand burned more than37
million calories.

Tischler and Webb have helped put a dent in those mileage numbers -- despite
Atlantic Mine's notorious lake-effect snow. "The National Bike Challenge, as
you can see, has been a motivator for us, it's like having a bike buddy to
ride with in challenging conditions," Tischler said. "Our community is in the
early stages of bike friendliness. Wewant to advance the mission of the
League of American Bicyclists at the local level, so that others in our
community can feel safe making the choice to go by bike."

Not everyone can commit to logging so many miles, but The National Bike
Challenge can be a motivator for bicyclists at all levels. For example,
88-year-old Val Roemer of Menasha, Wisconsin, has been biking recreationally
for more than 70 years and is excited to be a part of the 2013 Challenge.
"Biking is wonderful exercise, plus you're getting fresh air and seeing things
you don't see from a car: birds, the colors of the trees, and flowers," Roemer
said.

The Challenge is inspiring individual riders like Tischler, Webb and Roemer,
but it's also spawning competition among communities andbusinesses, as
well.Recognizing the tremendous resource to boost employee health, more
than3,100 companies and nonprofitshave already signed up for the 2013
Challenge, includingKimberly-Clark Corp.,UPS, Target Corp., Facebook, AT&T,
Verizon,SprintandMicrosoft Corp.

The race for top community will likely not end at Atlantic Mine. Lincoln,
Neb., is leading in the largest communities' ranks, with more than 35,000
miles logged. Lincoln's third place finish last year left Challenge
participants wanting more.

"We are also lucky to have a populace that is very supportive of the Challenge
and are looking forward to ending the Challenge in September giving the rest
of the nation a real run for their miles!" saidDamon
Hershey,ofBicycLincoln.

Mette Lykke, co-founder of Endomondo, said she is once again looking forward
to the Challenge this summer.

"With our fitness tracking mobile app and social network, Endomondo is proud
to again support the National BikeChallenge in 2013 and looks forward to
making it fun for people to saddle up and pedal their way to work," Lykke
said."Transportation cycling is a very popular activity amongst our European
users and we know there's much to be gainedwhen people in the United States
bike every day, too."

Sign up atwww.nationalbikechallenge.organd join us at
facebook.com/nationalbikechallenge.

SOURCE League of American Bicyclists

Website: http://www.nationalbikechallenge.org
Contact: Elizabeth Murphy, The League of American Bicyclists,
liz@bikeleague.org, 412.508.6031
 
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