Toyota and Discovery Education Announce Corona High School Student is Grand Prize Winner of 2013 Toyota Teen Driver Video

  Toyota and Discovery Education Announce Corona High School Student is Grand
  Prize Winner of 2013 Toyota Teen Driver Video Challenge

  Student Will Receive $15,000 Scholarship and Will Work with Discovery Film
        Crew To Produce His Teen Safe Driving Video as a TV-Ready PSA

Business Wire

SILVER SPRING, Md. -- May 02, 2013

Toyota and Discovery Education today announced that Ryan Johnston, a high
school student from Corona, California, was chosen by the public in an online
vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge.
Now in its second year, the contest challenges teens across the country to
create two-minute videos to inspire their friends to drive more safely and
avoid distractions. The contest is part ofToyota Teen Driver, a joint
education program by Toyota and Discovery Education, to help teen drivers stay
safe.

Ryan’s video, which you can view at
http://toyotateendriver.discoveryeducation.com/videos.cfm, takes a humorous
look at what driving distractions may have looked like a hundred years ago,
while also sending a serious message to teens of today about the importance of
road safety. Ryan will receive a $15,000 scholarship and will work with a
Discovery film crew to re-shoot his video as a professional, TV-ready PSA. On
May 15, his video will be featured alongside star-studded celebrity PSAs on
the web site for DoSomething.org’s Thumb Wars, an annual campaign, sponsored
by Toyota, that empowers teens to take a stand against texting while driving.

Vineeth Mohan and Harrish Ratman, a team of two from Fresno, California,
secured second place in the challenge and Miguel Arango from Miami, Florida,
came in third. These students also will work with Discovery to re-shoot their
videos.

“At Toyota, we are deeply committed to helping teen drivers stay safe so we
are so pleased to award Ryan with the grand prize in this year’s Toyota Teen
Driver Video Challenge,” said Patricia Salas Pineda, group vice president,
National Philanthropy and the Toyota USA Foundation. “We were impressed by all
the video submissions this year, but Ryan’s stood out in particular for its
humorous as well as its clever and memorable approach to educating other teens
about the seriousness of distracted driving.”

“Discovery Education is thrilled to work alongside Toyota to reward Ryan for
his outstanding video,” said Mary Rollins, Vice President of Discovery
Education. “We know the content of his video will serve to start a larger
conversation among teens, adults and educators about the overwhelming
importance of safe driving practices.”

In addition to sponsoring the Video Challenge each year,Toyota Teen
Driverprovides educators, parents and students with free online resources to
help teens to become safer drivers, including curriculum, parent coaching
guides, and take-home activities to initiate important conversations about the
life-changing choices that teens can make behind the wheel.For more
information on Toyota Teen Driver, visitwww.toyotateendriver.com.

As part of 10 years of teaching teens and parents about safe driving, Toyota
will host its national teen driving skills workshop, Toyota Driving
Expectations, in Torrance, Denver and San Antonio. The free, 2.5-hour programs
will be held at the Toyota Motor Sales, U.S.A., Inc. headquarters for teens
and their parents to learn together about defensive driving techniques,
distracted driving and good choices. Registration is full in Torrance this
weekend, but still open in Denver May 18-19 and San Antonio June 8-9 at
www.toyotadrivingexpectations.com

TheToyota Teen Driver Video Challengeand Toyota Driving Expectations are
just two of many initiatives by Toyota that are designed to help keep teens
safe on the road. TheToyota Collaborative Safety Research Center
(www.toyota.com/csrc) works with leading North American Universities,
hospitals, research institutions and agencies on research designed to better
understand teen drivers’ risks and behaviors and identify effective
recommendations to help keep them safe. Toyota also is hosting Arrive in Style
(http://arriveinstyle.teenvogue.com), a safe driving campaign with Teen Vogue
to raise awareness of the dangers of distracted driving among teenage girls
and inspire them to make a mutual commitment with their mothers to drive
safely.

About Toyota

Toyota (NYSE: TM) established operations in the United States in 1957 and
currently operates 10 manufacturing plants. Toyota directly employs over
31,000 in the United States and its investment here is currently valued at
more than $19.5 billion, including sales and manufacturing operations,
research and development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where
it does business and believes in supporting programs with long-term
sustainable results. Toyota supports numerous organizations across the
country, focusing on education, the environment and safety. To date, Toyota
has contributed nearly $700 million to philanthropic programs in the United
States.

For more information on Toyota's commitment to improving communities
nationwide, visit http://www.toyota.com/philanthropy.

About Discovery Education

Discovery Education partners with districts, states and like-minded
organizations around the world to transform teaching and learning with
innovative content and services that support educators and accelerate academic
achievement. With a presence in over half of all US schools and in 50
countries around the world, Discovery Education fuels educational
transformation with award-winningmultimedia content including digital
textbooks, professional development, assessment tools, and the largest
professional learning community of its kind. Powered by Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media
company in the world, Discovery Education is the global leader in
standards-based digital content for K-12 and community college instruction.
Explore the future of education atwww.discoveryeducation.com.

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Contact:

Toyota
Luis Rosero, 212-715-7493
Luis_Rosero@tma.toyota.com
or
Discovery Education
Lyndsey Grubbs, 240-662-2572
Lyndsey_Grubbs@discovery.com