Disney Interactive Unveils Slate of Short-Form Programming for the Whole
New Multi-Platform Digital Shows and Key Social Milestones Announced:
500 Million Fans on Facebook and 2 Billion Views on YouTube
BURBANK, Calif. -- May 02, 2013
Serving the need for quality on-demand content viewable across multiple
platforms, Disney Interactive today announced its slate of new family-friendly
digital series, while also achieving two landmark digital milestones. This
programming slate, serving the entire family with premium, original shows,
will premiere on Disney.com and its digital network, engaging audiences with
the kind of powerful digital story-telling Disney is known for on whichever
devices and platforms they prefer.
The introduction of this high-quality original programming coincides with key
milestones that illustrate the powerful engagement that Disney’s premium
content drives with consumers. The company, which is home to the #1 online
family and parenting destination, has now drawn more than 500 million fans on
Facebook across all of its pages. Disney video content has also reached more
than 2 billion views on YouTube. Contributing to Disney’s success on YouTube
are hit digital series Swampy’s Underground Adventures, which has been viewed
more than 27 million times, and Talking Friends, Disney’s online series based
on the hugely popular Talking Friends apps, which has been viewed more than
130 million times.
“Storytelling is deeply rooted in Disney’s heritage, and at Disney
Interactive, we are carrying forward that legacy with premium, short-form
original content that meets our high bar of ‘special entertainment with
heart’,” said James Pitaro, Co-President of Disney Interactive. “We are
relentlessly focusing on a quality Disney experience that allows us, and our
advertising partners, to delight our Guests as we build out an interactive
experience that is everywhere our guests are.”
Series unveiled at the company’s Newfront presentation to advertising partners
in New York today include:
Blank: A Love Story -- In this web series based on Vinylmation, the vinyl
collectible toys based on Disney characters, a blank toy is left unpainted by
a factory machine and sets out on a dangerous journey to find the only other
toy that may hold the answer to his destiny.
Celebrity Pet Psychic -- Sonya Fitzpatrick, the most sought-afteranimal
communicatorin the world, shares her talents with animal-loving celebrities.
Citizen Kid -- In this series, we profile ordinary kids who are doing
extraordinary things with their lives and in their communities.
Unfiltered with Cole Plante -- Follow 16-year-old electronic dance deejay Cole
Plante as he prepares to take the stage at Lollapalooza, while balancing
school and teen life.
D'Fied -- A weekly show highlighting the best of Disney-inspired style. From
sneaker culture to DIY fashion to upcoming trends, it’s the latest in style
with a Disneyfied edge.
Digitales -- In this finger puppet theater series, kids bring laughter to an
ageless audience as they retell stories from classic Disney films, attractions
It's a Small World -- Based on the “It’s A Small World” theme park attraction
and successful e-book series, this series follows a magical hot-air balloon as
it befriends a group of kids and embarks on an unforgettable adventure across
Making It Up -- From crafts to baking, renowned Hollywood mom Kerri
Kenney-Silver offers how-to tips from her two-acre Malibu home.
Stunt'd -- In this mockumentary series, we follow an indie film crew as they
shoot stunt scenes that have the most unexpected and outrageous outcomes.
Swampy's Underground Adventures: Season 2 -- Based on the protagonist from the
hugely successful mobile game “Where’s My Water,” season 2 of this popular
series will continue to highlight the unpredictable adventures of Swampy the
alligator and his quest for friendship and adventure.
That’s Fresh with Helen Cavallo -- In this cooking show with Helen Cavallo,
chef and host of the Disney Junior show That’s Fresh: Recipes so Easy, You’re
Laughing, learn how to make food that the whole family will love.
ABOUT DISNEY INTERACTIVE
Disney Interactive is one of the world’s largest creators of high-quality
interactive entertainment across all current and emerging digital media
platforms. Products and content released and operated by Disney Interactive
include blockbuster mobile, social and console games, online virtual worlds,
and #1-ranked kid’s entertainment and family and parenting web
destinationsDisney.com and the Disney Interactive Family network of websites.
Disney Interactive is the interactive entertainment affiliate of The Walt
Disney Company (NYSE: DIS).
Carrie Davis, 818-931-3270
Melissa Zukerman, 323-658-1555
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