Parametric Sound's Directed Sound Product to Be Installed in Additional Newly Imagined Build-A-Bear Workshop Stores

Parametric Sound's Directed Sound Product to Be Installed in Additional Newly 
Imagined Build-A-Bear Workshop Stores 
SAN DIEGO, CA -- (Marketwired) -- 05/02/13 --  Parametric Sound
Corporation (NASDAQ: PAMT), a leading innovator of audio products and
solutions, today announced that Build-A-Bear Workshop(R) will include
the Company's HyperSound(TM) product in an additional 20-25 newly
designed stores that it plans to open across North America this year.
The stores have received rave reviews since opening the first six
stores in the fall of 2012. 
"We are very excited to bring our newly imagined, interactive
bear-making process to more of our Guests," said Dave Finnegan, Chief
Information and Interactive Bear. "We have been very pleased with the
HyperSound product and look forward to continue working with
Parametric on our store expansion." 
"We are honored to have HyperSound selected for these additional
store openings," said Ken Potashner, executive chairman of Parametric
Sound. "We are optimistic about the progress we've made in all of our
pilot programs and encouraged by the high level of interest. Directed
audio appears to be a perfect solution for a broad range of
commercial and consumer applications and we look forward to servicing
this market demand." 
About Parametric Sound Corporation
 Parametric Sound Corporation is a
pioneering innovator of directed audio solutions. With a substantial
body of intellectual property, Parametric Sound is the foremost
authority in the application of acoustic technology to beam sound to
target a specific listening area without the ambient noise of
traditional speakers. Distinct from surround sound, HyperSound(TM)
immerses listeners in a robust 3D audio experience from just two
speakers. The Company's disruptive technology is being marketed to
three global market sectors: Consumer Markets -- for PCs, gaming,
TVs, home theater and handhelds, Commercial Markets -- for digital
signage, kiosks and retail stores, and Health Care -- for an
out-of-ear solution being developed for the hearing impaired. For
more information, visit 
About the Newly Imagined Build-A-Bear Workshop Stores 
Workshop, the interactive entertainment retailer of customized 
stuffed animals, has created a newly imagined store design that
merges the love of a teddy bear with the best of technology. In 2012,
the company opened six newly imaged stores in select markets across
the U.S. The newly imagined store received the Digital Signage Expo
2013 Award of the Year and a Gold Apex Award in Retail. In 2012, the
store received Retail TouchPoints Customer Engagement Award for
in-store experience and was the first brick and mortar store to
receive the WiredTrust Socially Safe Seal. By 2014, the company
expects to refresh 40 to 50 locations with either full or partial
elements of the new design format. To learn more about the newly
imagined Build-A-Bear Workshop store, take a virtual tour at  
About Build-A-Bear Workshop, Inc.
 Build-A-Bear Workshop, Inc. is the
only global company that offers an interactive make-your-own stuffed
animal retail entertainment experience. There are more than 400
Build-A-Bear Workshop stores worldwide, including company-owned
stores in the U.S., Puerto Rico, Canada, the United Kingdom and
Ireland, and franchise stores in Europe, Asia, Australia, Africa, the
Middle East, Mexico and South America. Founded in St. Louis in 1997,
Build-A-Bear Workshop is the leader in interactive retail. Brands
include make-your-own Major League Baseball(R) mascot in-stadium
locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends
its in-store interactive experience online with its award winning
virtual world and entertainment destination website at The company was named to the FORTUNE 100 Best
Companies to Work For(R) list for the fourth year in a row in 2012.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4
million in fiscal 2011. For more information, call 888.560.BEAR
(2327) or visit the company's award-winning website at 
Trademark Information: HSS is registered trademark of, and HyperSound
is a tradename of, Parametric Sound. All other trade names used
herein are either trademarks or registered trademarks of the
respective holders. 
Cautionary note on forward-looking statements
 This press release
includes forward-looking information and statements. Except for
historical information contained in this release, statements in this
release may constitute forward-looking statements regarding
assumptions, projections, expectations, targets, intentions or
beliefs about future events that are based on management's belief, as
well as assumptions made by, and information currently available to,
management. While the Company believes that expectations are based
upon reasonable assumptions, there can be no assurances that goals
and strategy will be realized. Numerous factors, including risks and
uncertainties, may affect actual results and may cause results to
differ materially from those expressed in forward-looking statements
made by the Company or on its behalf. Some of these factors include
the acceptance of existing and future products, the impact of
competitive products and pricing, general business and economic
conditions, and other factors detailed in the Company's Annual Report
on Form 10-K and other periodic reports filed with the SEC. The
Company specifically disclaims any obligation to update or revise any
forward-looking statement whether as a result of new information,
future developments or otherwise. 
Tracy Neumann
888-HSS-2150, Ext 509 
Dave Mossberg
Three Part Advisors, LLC
Jill Saunders
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