GuestLogix Secures 4-Year Agreement with Leading Asia Pacific Airline, Cathay Pacific and Subsidiary Dragonair in Major Duty

GuestLogix Secures 4-Year Agreement with Leading Asia Pacific Airline, Cathay 
Pacific and Subsidiary Dragonair in Major Duty-Free
Agreement with Inflight Sales Group Hong Kong 
Cathay Pacific to Manage Entire Onboard Retail Operations with
GuestLogix Onboard Retail Platform 
TORONTO, ONTARIO -- (Marketwired) -- 05/02/13 -- GuestLogix Inc.
(TSX:GXI), the leading global provider of onboard retail and payment
technology solutions to airlines and the passenger travel industry,
has announced an agreement to deploy its onboard retail technology
platform fleet-wide including POS handheld devices to manage Cathay
Pacific and Dragonair's onboard retail operations. The Company's
OnTouch(R) Analytics platform will also be deployed to improve
transparency and optimize onboard store performance. The deal was
made in partnership with the region's leading duty-free
concessionaire, Inflight Sales Group Hong Kong (ISG), as part of a
multi-year duty-free program agreement with Cathay Pacific. This win
with Cathay Pacific and Dragonair represents GuestLogix' fourth and
fifth airline customer agreements with channel partner ISG, having
previously deployed the technology onboard Hong Kong Airlines, Hong
Kong Express and Jet Airways. 
"This new agreement with Cathay Pacific and Dragonair is the
beginning of a tremendous shift for GuestLogix in Asia Pacific," said
Brett Proud, President & CEO of GuestLogix. "Cathay is a brand that
is a real pacesetter in the region and is often recognized for its
best-in-class onboard experience. Many other large carriers model
their onboard operations after Cathay Pacific. And with the addition
of Dragonair in this implementation, we have our first large-scale
payment processing activity in mainland China." 
Cathay Pacific and Dragonair aircraft will be equipped with
GuestLogix' PCI-compliant handheld POS devices to accept major credit
cards for the purchase of duty-free items onboard flights to nearly
80 passenger destinations in 29 countries. Implementation of the
GuestLogix platform, including OnTouch(R) Analytics, will raise the
level of functionality for Cathay Pacific and its crew, enabling
improved customer service and an enhanced onboard performance. 
"This agreement with Cathay Pacific demonstrates the value in
aligning synergies with a global leader such as GuestLogix," said
Tony Detter, ISG Managing Director. "By combining our expertise, we
are able to offer our customers the ultimate solution for their
shopping programs and onboard retailing needs. We look forward to
continued success in securing new inflight shopping deals together
with GuestLogix." 
GuestLogix' onboard retailing solution provides ISG and its customers
with POS handheld devices to accept card payments, together with
end-to-end retail software and OnTouch(R) Analytics to operate,
control and manage their in-flight retail operations. 
"We are thrilled that our focused efforts to penetrate the Asia
Pacific region have come to fruition with this major customer win,"
said Ilia Kostov, EVP Global Sales, GuestLogix. "This agreement marks
an exciting day for GuestLogix as we prepare to deploy our technology
onboard one of the most premium brands in the global airline
industry. With continued dedication and a strengthened partnership
with ISG, we are primed for further expansion within the
opportunistic Asia Pacific region." 
In 2012, Cathay Pacific carried a record number of passengers and has
reported an increase in business-class demand in January and February
of 2013. This new customer win represents more than 27 million
passenger trips for GuestLogix. 
About Inflight Sales Group 
Inflight Sales Group (ISG) is the pioneer of airline concession
operations, management and marketing, with more than 20 years of
airline duty free concession management experience. First founded by
Jean-Marcel Rouff in 1982 to supply amenity kits and as an exclusive
distributor of duty free products from the leading suppliers to
airlines in Asia and North and South America, today ISG remains the
leading concessionaire in the airline duty free business, with a
strong and loyal customer base in Asia, North Africa and the
Americas. The ISG team is renowned for its innovative marketing
programs, service culture and unparalleled success in driving sales
onboard its airline partners. More information is available at 
About Cathay Pacific 
Cathay Pacific offers daily non-stop 777-300ER service from Vancouver
to New York (JFK), 14 flights weekly non-stop from Vancouver to Hong
Kong, and 10 flights weekly non-stop from Toronto to Hong Kong, plus
a 3-time weekly freighter service between Vancouver and Hong Kong,
and Toronto and Hong Kong. The airline is a member of the
oneworld(TM) alliance and a partner in Asia Miles, a leading Travel
Reward program. For more information, visit: 
About GuestLogix 
GuestLogix Inc. (TSX:GXI), the leading global provider of onboard
store technology and merchandising solutions, brings over a decade of
expertise as a trusted onboard transaction processing partner to
airlines, rail operators and the passenger travel industry.
GuestLogix helps its customers to create, manage, and control onboard
retail environments tailored to their needs and their passengers for
a truly personalized experience. The Company is partnered with global
leaders in catering, duty-free and in-flight entertainment, offering
complete onboard retailing services to airlines and rail operators
worldwide. GuestLogix' global headquarters and centre for product
innovation is located in Toronto, with regional head offices located
in Dallas, London and Hong Kong. More information is available at 
(C) 2013 GuestLogix. All Rights Reserved. 
Forward-Looking Statements 
This news release includes certain forward-looking statements that
are based upon current expectations, which involve risks and
uncertainties associated with GuestLogix' business and the
environment in which the business operates. Any statements contained
herein that are not statements of historical facts may be deemed to
be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and
similar expressions to the extent they relate to the Company or its
management. The forward-looking statements are not historical facts,
but reflect GuestLogix' current expectations regarding future results
or events. These forward-looking statements are subject to a number
of risks and uncertainties that could cause actual results or events
to differ materially from current expectations, including the matters
discussed under "Risks and Uncertainties" in the Filing Statement
filed on October 15, 2012 with the regulatory authorities. GuestLogix
assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward-looking statements.
GuestLogix: Dan Thompson
Vice President - Marketing,
Communications & Investor Relations
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