MediaMind : DG MediaMind and Mi9 Partner to Enable Advertisers to Deliver
DG MediaMind and Mi9 Partner to Enable Advertisers to Deliver Personalized Ads
Mi9's big data and DG MediaMind's Smart Versioning technology integrate to
allow advertisers to serve micro-targeted ads to lift CTR results by an
average of 47 percent^
New York, NY and Sydney, Australia - May 2, 2013 - DG MediaMind, the leading
independent provider of integrated digital advertising solutions, and Mi9, one
of Australia's leading digital media companies, today announced a strategic
partnership that will allow online advertisers to automatically generate and
deliver customized ads to hundreds of audience segments based on any
combination of geographic, behavioral or demographic data.
The partnership will see Mi9's high-quality, rich data sources from an
ever-growing 14.3 million active accounts - which includes ninemsn homepage
audience data - integrated with DG MediaMind's Smart Versioning technology, to
enable advertisers to micro-target niche consumer groups on an unprecedented
scale. The integration will allow advertisers to serve micro-targeted ads to
lift standard CTR results by an average of 47 percent.
"Dynamic ads mean advertisers can now tailor creative messaging based on Mi9's
extensive dataset, resulting in an infinite number of personalised brand
executions served to the right person, at the right time," said Matt James,
Managing Director of Mi9 Media. "As the first Australian publisher to partner
with DG and offer this new technology to our clients, we're now able to
maximize ROI for our advertisers on a scale not achievable in the past."
"Smart Versioning uses self-learning algorithms to understand which message
gets the best response from each target audience and automatically optimizes
ads accordingly. By working with advertisers to develop creative with multiple
variations appropriate for multiple target audiences, the technology can
really lift results," Carolyn Bollaci, Regional Vice President of ANZ for DG
Smart Versioning allows advertisers to run ad campaigns with multiple
variants. Virtually any variable within an ad can be customized to the
consumer groups an advertiser wants to reach. The Smart Versioning tool syncs
automatically with Excel or online catalog data via an XML feed so that
product SKUs, price codes, images and more can all become variables in an ad.
Advertisers can also use Smart Versioning to re-target users who visit their
website and leave or abandon items in a shopping cart with ads that encourage
them to pick up where they left off with a discount offer or other incentives.
For more information on DG MediaMind, visit http://www.dgit.com/mediamind, and
Mi9, visit http://mi9.com.au
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers to work faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
With New York as a center of operations, DG is a global company that connects
over 14,000 advertisers and 7,400 agencies worldwide with their targeted
audiences through an expansive network of over 50,000 media destinations
across TV broadcast and digital advertising in 78 countries, managing
approximately ten percent of the world's media assets. For more information,
Mi9 is one of Australia's leading digital media companies, with the potential
to reach up to 66% of the population each month. A joint venture between
Microsoft and Nine Entertainment Co, Mi9 is an expansion of the ninemsn
business including a range of products and companies spanning publishing,
online services, data strategies, consumer insights and advertising
Smart Versioning provides a 47% lift to click-through rateswhen
benchmarked globally against non-DCO standard banners.
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.