Accenture Builds Digital Social Platform for Unilever Global Marketing in 12
Platform enhances agility of marketing teams
LONDON -- May 2, 2013
In just 12 weeks, Accenture (NYSE: ACN) has built and implemented a new
digital social platform for Unilever that will help connect its marketers,
brand managers and partners in 190 countries. The implementation – which is
built on the Salesforce Platform and leverages Salesforce Chatter, the
enterprise social networking technology – enables Unilever marketers to share
knowledge, best practices and creative assets across the network.
“The new applications boost collaboration amongst our marketers globally,
helping them to easily find people, information and conversations that they
should be a part of,” said Marc Mathieu, SVP Marketing, Unilever. “The
platform provides our team with the tools they need to develop and build our
brands in local markets, which is critical to driving our ‘Crafting Brands for
Life’ strategy. It also frees up time for our team to create more magic – that
is, to engage with consumers and create more effective marketing, which will
be key to delivering our ambition to double the size of our business while
reducing our environmental footprint and increasing our social impact.”
Unilever’s new digital social platform enhances collaboration by:
*Providing marketers with access to the latest Unilever knowledge, people
and tools, and allowing them to participate in discussions and share best
practice examples across the business.
*Enabling each Unilever brand team to create a central hub – essentially an
individual brand showcase – where marketers and partners can join in
conversations and access relevant content and assets.
*Providing a forum to support collaboration between central and local teams
and between Unilever marketers and their agencies.
“These tools really help us harness the power of the brands, the power of the
people in Unilever and our agency partners – that combination is very powerful
for us,” said Mark McClennon, CIO Consumer, Unilever. “We’ve gone from a blank
piece of paper all the way through to rolling out the first release of the
platform in about three months using Salesforce technology. This is nothing
short of a marketing and technology transformation for Unilever.”
“Accenture helped Unilever leverage digital technologies to quickly conceive
and deliver the digital social platform to meet the needs of global and local
marketers in 190 countries,” said Bernie Segal, Managing Director for
Accenture Interactive. “We built rich, innovative applications to drive
business value whilst at the same time, we kept it very simple so the
applications are very familiar, achieving rapid adoption. We believe it is one
of the most pioneering uses of Salesforce technology, delivered in an agile
manner. Our market leading software-as-a-service (Saas) implementation team,
drawn from our UK and global delivery network capabilities, built the digital
social platform to help Unilever quickly achieve global scale.”
Accenture, the leading provider on salesforce.com’s largest transformational
projects, drew upon the broad expertise of its more than 2,100 Salesforce
skilled personnel, Cloud Centers of Excellence, Accenture SaaS Delivery
Toolkit and Accenture Cloud Application Factory to deliver Unilever’s new
This service is part of Accenture Commercial Services for Consumer Goods, a
business service that helps companies increase sales and margins through an
end-to-end offering of management consulting, technology and outsourcing that
improves interactions with customers, channels and consumers through
innovative analytical, multi-channel and operational capabilities.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands drive superior
marketing performance across the full multichannel customer experience.
Working with over 4,000 Accenture professionals dedicated to serving the
marketing function, Accenture Interactive offers integrated, industrialized
and industry-driven marketing solutions and services across consulting,
technology and outsourcing powered by analytics. Follow @AccentureSocial or
visit Accenture Interactive.
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 261,000 people serving clients in more
than 120 countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world’s most successful companies, Accenture collaborates with
clients to help them become high-performance businesses and governments. The
company generated net revenues of US$27.9 billion for the fiscal year ended
Aug. 31, 2012. Its home page is www.accenture.com.
Cam Granstra, + 312 693 5992
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