Kawasaki Motors Corp., U.S.A. Hires Experienced Automobile Industry Executive To Further Strengthen The Company's Marketing And

Kawasaki Motors Corp., U.S.A. Hires Experienced Automobile Industry Executive
           To Further Strengthen The Company's Marketing And Sales

Richard N. Beattie becomes company's Chief Marketing and Sales Officer.

PR Newswire

IRVINE, Calif., May 2, 2013

IRVINE, Calif., May 2, 2013 /PRNewswire/ --Kawasaki Motors Corp., U.S.A.
(KMC) today announced the hiring of Richard N. Beattie, an experienced
automotive industry executive, to the new position of Chief Marketing and
Sales Officer, reporting directly to Tak Teranishi, KMC President. Beattie
will be responsible for marketing, sales, and product strategy for all of
Kawasaki's recreation and utility products in the United States, Central and
South America. Team leaders Bill Jenkins, Chris Brull, and Shuji Yamazaki will
report to him in his new role.

In addition to the hiring of Beattie, Jenkins was promoted from Vice
President, Sales to Executive Vice President, Sales and Kris Carter, General
Manager, Corporate Operations was promoted to Executive Vice President,
Customer Services.

Beattie was responsible for marketing and sales at Jaguar Land Rover North
America from 2002 to 2007, before taking over the position of Executive Vice
President of Marketing and Sales for Jaguar North America in 2009. He also
held the post of Chief Commercial Officer at Fisker Automotive, one of the
first production plug-in hybrid electric vehicle companies.

Prior to this, he was VP Marketing, Sales, and Service at Lincoln Mercury,
having risen through the ranks at Ford both in Europe and the United States,
including a posting as President and CEO of Mazda's North American
operations. He brings a solid management record with premium and luxury
automotive brands.

"Richard comes to our industry with credentials and experience that will build
upon the strong progress KMC has made this year in growing our brand awareness
and improving the quality of our market share," said Teranishi.

Beattie owns and rides a touring motorcycle and also is an avid private pilot
and a member of the Board of Directors of the Experimental Aircraft
Association. He formerly served as a member of the Dean's Advisory Council at
the University of California Irvine Business School.

About Kawasaki

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki
motorcyles, ATVs, Side x Sides, and personal watercraft through a network of
more than 1,200 independent retailers. KMC and its affiliates employ nearly
3,100 people in the United States, with 300 of them located at KMC's Irvine,

Kawasaki's tagline, "Let the good times roll.^™", is recognized worldwide. For
five decades, the Kawasaki brand has become synonymous with powerful, stylish
and category-leading vehicles. Information about Kawasaki's complete line of
powersports products and Kawasaki affiliates can be found on the Internet at

SOURCE Kawasaki Motors Corp., U.S.A.

Website: http://www.kawasaki.com
Contact: Freeman/McCue Public Relations, (714) 557-3663, Kawasaki Media
Relations, (949) 770-0400 ext. 2777, www.kawasaki.com
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