FUJIFILM Medical Systems and the National Breast Cancer Foundation Join up to Raise Awareness of Breast Cancer and the

  FUJIFILM Medical Systems and the National Breast Cancer Foundation Join up
  to Raise Awareness of Breast Cancer and the Importance of Early Detection in
  Honor of Mother’s Day

Business Wire

STAMFORD, Conn. -- May 2, 2013

FUJIFILM Medical Systems U.S.A., Inc. and the National Breast Cancer
Foundation announced today a collaboration that will extend the work of the
Images of Health campaign, aimed at educating and encouraging all women to
understand the importance of early detection of breast cancer. Images of
Health is an online community designed to provide educational resources and
support for breast cancer patients, survivors and their loved ones.

“The collaboration is a priceless venture for the 1 in 8 women who will be
diagnosed with breast cancer in their lifetime and the countless others that
will be affected by this devastating disease,” said Breast Cancer Survivor
Betty Dedon, product and marketing manager, FUJIFILM Medical Systems U.S.A.,
Inc. “The best way to fight breast cancer is to have a plan that helps detect
the disease in its early stages. Being well-informed is important for
understanding breast cancer. Images of Health provides resources – including
an early detection plan, a mammography facility locator, educational materials
and more.”

Breast cancer is one of the leading health crises for women in the United
States. Throughout the month of May, participants are invited to “Like” Images
of Health on Facebook and encouraged to share an inspirational health story
and photo regarding a woman in their life for a chance to be entered in the
Fujifilm Images of Health Mother’s Day Photo Sweepstakes. Eligible entrants
will have an opportunity to win a red FUJIFILM FinePix JZ100 camera, including
a camera case and 4GB SD card or a pink FUJIFILM INSTAX™ Mini 8 and INSTAX™
Mini Twin Film Pack, as well as a LIV® breast self-examination aid.
Approximate total value of all Sweepstakes prizes offered is $1,233.54.

“Fujifilm is committed to investing in research and developing innovative
imaging technologies that play a key role in the screening, detection and
diagnosis of breast cancer,” said NBCF founder and CEO Janelle Hail. “Their
support allows us to continue our mission - saving lives through early
detection and providing mammograms to those in need.”

A mammogram is an x-ray that allows a qualified specialist to examine the
breast tissue for any suspicious areas. Annual mammograms are typically
recommended for women over 40, or earlier for women who have a history of
breast cancer in their family. Fujifilm is dedicated to promoting the early
detection of breast cancer through advances in digital mammography and through
increased awareness. More than 9,000 worldwide facilities trust Fujifilm's
full field digital mammography solutions, making it the most popular digital
mammography system in the world.

For more information about the Images of Health campaign, and for the
Sweepstakes Entry Form, details and Official Rules, please visit:
www.facebook.com/imagesofhealth.

About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic
imaging products and medical informatics solutions to meet the needs of
healthcare facilities today and well into the future. From an unrivaled
selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and
cardiovascular products, to advanced women’s health imaging systems, Fujifilm
has products that are ideal for any size imaging environment. The Endoscopy
Division of FUJIFILM Medical Systems U.S.A., Inc., supplies high quality,
technologically advanced, FUJINON brand endoscopes to the medical market.
FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For
more information visit: www.fujimed.com and www.fujinonendoscopy.com.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and
leading-edge products to a broad spectrum of industries, including electronic
imaging, digital printing equipment, medical systems, life sciences, graphic
arts, flat panel display materials, and office products, based on a vast
portfolio of digital, optical, fine chemical and thin film coating
technologies. The company was among the top 10 companies around the world
granted U.S. patents in 2011, and in the year ended March 31, 2012, had global
revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship
and good corporate citizenship. For more information, please visit
www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

  All product and company names herein may be trademarks of their registered
                                   owners.

Contact:

Fujifilm
Lauren Geloso, 914-789-8303
lgeloso@fujifilm.com