Move, Inc. Acquires Doorsteps to Expand Portfolio of Real Estate Tools
The online tool that enhances relationships between buyers, agents, lenders
and service providers complements Move's existing offerings in buying,
selling, renting, lending, and moving
SAN JOSE, Calif., May 2, 2013
SAN JOSE, Calif., May 2, 2013 /PRNewswire/ --Move, Inc. (NASDAQ: MOVE), the
leader in online real estate, today announced the acquisition of Doorsteps,
the website providing cutting edge tools and resources to consumers in their
path to home ownership. The acquisition of Doorsteps better enables Move to
connect consumers with their perfect homes and with the tools, knowledge and
professionals to achieve their home-ownership goals.
"At Move, our mission is to empower people to love where they live," said
Steve Berkowitz, chief executive officer of Move. "Central to this strategy is
our belief that consumers are at the heart of the home-buying process.
Doorsteps' human and holistic approach in providing home buyers with the
content, tools and professional advisers needed in the process aligns
perfectly with Move's vision and existing offerings."
Doorsteps is designed to solve many major issues faced by stakeholders in the
oBuyers were often forced to make decisions they didn't understand simply
because a thorough and easy-to-understand resource didn't exist. Doorsteps
educates and empowers them in a well-designed, visual and streamlined way
to equip them for home ownership from start to finish.
oAgents require help connecting with ready, qualified buyers within the new
digital landscape. Doorsteps provides a shared online workspace between
buyers and agents, resulting in smarter lead generation and matching.
oLoan officers' early involvement in the buying process ensures they can
guide clients to the best loan options and financial services to help them
— well before closing on a home. Service providers are finding it more
difficult than ever to reach the right people, in the right way and at the
right time. Doorsteps offers an in-context, transparent way to share their
products, services or points of view with a qualified consumer group.
"We founded Doorsteps to streamline and simplify the way people get prepared
to buy and own homes," said Michele Serro, Doorsteps' founder and CEO. "Our
dream is to make it easier for consumers to decide whether to buy, how to get
ready faster and then make the smartest possible choices along the way. As a
result of this partnership, our ability to do that has been magnified. Move
shares our vision and excitement and will ultimately help us serve more
Doorsteps provides agents a unique solution designed to humanize the process
of connecting professionals with their clients. Unlike traditional customer
relationship management, which focuses mainly on "lead management" and "sales
pipelines," Doorsteps uses technology to facilitate, build and enhance the
collaborative relationships between buyers, agents, lenders and service
providers. The journey-based experience — and the rich data it collects —
should translate into far-higher conversion rates than old lead-generation
tools, which typically focus on quantity over quality.
Subsequent to the acquisition, the Doorsteps team will join Move as employees,
continuing to expand the experience and integrate with existing Move
offerings. "We saw unique talent and vision in Michele and her team,"
Berkowitz said. "They are addressing the process holistically, consistent with
our belief that everyone benefits when we help agents spend less time with
technology and more time with their customers."
ABOUT MOVE, INC.
Move, Inc. (MOVE), the leader in online real estate, operates: realtor.com®,
the official website of the National Association of REALTORS®; Move.com, a
leading destination for new homes and rental listings, moving, home and
garden, and home finance; ListHub™, the leading syndicator of real estate
listings; Moving.com™; SeniorHousingNet; SocialBios; TigerLead®; and TOP
PRODUCER® Systems. Move is based in San Jose, Calif.
Doorsteps is a tool that enhances the relationship between buyers, agents,
lenders and service providers. Doorsteps helps consumers decide whether to
buy, how to get ready faster, and then make the smartest possible choices
along the way. This process produces more confident, more qualified
home-buyers. The site currently offers a solution for buyers, lenders, agents
and service providers with future plans to also serve sellers. Doorsteps was
founded in 2012 by Michele Serro, a former design consultant fascinated with
finding better, more human-centered ways to harness the internet to support
people through major life events. For more information, visit
SOURCE Move, Inc.
Contact: Alison Schwartz, +1-408-558-7209, Alison.Schwartz@Move.com, Molly
Borchers, +1-513-460-3392, Molly@ellecomm.com
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