Olympus Introduces World's Only Fully Rotatable HD Bronchoscopes

       Olympus Introduces World's Only Fully Rotatable HD Bronchoscopes

BF-190 bronchoscopes provide physicians and surgeons with unparalleled
maneuverability and flexibility intended to expand reach within the
endobronchial tree

PR Newswire

CENTER VALLEY, Pa., May 2, 2013

CENTER VALLEY, Pa., May 2, 2013 /PRNewswire/ --Olympus, a precision
technology leader in designing and delivering innovative Medical and Surgical
solutions, among other core businesses, announced today the commercial
availability of its 510(k) cleared BF-190 bronchoscopes.

(Photo: http://photos.prnewswire.com/prnh/20130502/PH06224 )

The new BF-190 bronchoscopes offer unparalleled maneuverability and
flexibility through the combination of their unique Rotary Function and wider
tip angulation*, which will potentially allow physicians to access areas of
the lung that may not be easily reached with current generation
bronchoscopes. The Rotary Function is estimated to reduce hand torque by up
to 82%** which may translate to a significant reduction in hand fatigue and
injury.

"Increased maneuverability is perceived to be the most notable improvement in
functionality compared to existing bronchoscopes," said Dr. Ali Musani,
Director of Interventional Pulmonology at the National Jewish Hospital.
"Translating this feature to bronchoscopes will allow for easier access to
traditionally difficult-to-reach locations and in some cases may permit
navigation into areas impossible to reach with current generation
bronchoscopes."

The BF-190 bronchoscopes are powered by Olympus' new EVIS EXERA III Universal
Platform, the only HDTV Imaging system that helps facilitate more accurate
bronchoscopic diagnosis and treatment, simplify setup and reprocessing, and
improve versatility. The HDTV image, along with other enhanced features from
the EVIS EXERA III processor and light source, will provide a clear and
detailed endoscopic image that allows for more precise observation.

The EVIS EXERA III system works seamlessly with a wide range of endoscopes
across specialties to provide easier data management and cost efficiencies.
The system is compatible with all Olympus endoscopes used in bronchoscopy,
endo-bronchial ultrasound (EBUS), gastroenterology, laparoscopic and
arthroscopic surgery, urology, anesthesiology and ENT. The flexibility of this
widespread platform helps facilities reduce their need for multiple video
systems, thereby improving asset management by meeting the needs for
endoscopic observation and minimally invasive surgery throughout the hospital.

"The BF-190s represent one of the most significant advancements in
bronchoscopes in over eight years," said Luke Calcraft, President of the
Medical Systems Group at Olympus America Inc. "We believe that the technology
provides unique functionality which, when combined with the brightest,
clearest image on the market, has the potential to transform the way
bronchoscopies are performed throughout the world."

Olympus is a pioneer in developing innovative solutions to advance the field
of bronchoscopy. According to Thomson Reuters, there were approximately
850,000 bronchoscopies performed in the U.S. in 2010. In addition, more than
220,000 people are diagnosed with lung cancer each year according to the
Centers for Disease Control and Prevention (CDC). Lung cancer takes more
lives than breast, prostate and colon cancers combined, accounting for 27% of
all cancer deaths.

The BF-190 bronchoscopes will be showcased at the American Association for
Thoracic Surgery (AATS) Annual Meeting to be held May 4-8 in Minneapolis
(booth #1730) and the American Thoracic Society (ATS) International Conference
to be held May 17-22 in Philadelphia (booth #210). Physicians and Surgeons are
invited to further explore the benefits of the BF-190 bronchoscopes.

For more information or to order the BF-190 bronchoscopes, please contact your
Olympus representative or call 800-548-5515.

*Available in BF-Q190 and BF-H190 models

**When compared to Olympus bronchoscopes (data on file)

About Olympus Medical Systems Group

Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, and early stage lung cancer evaluation and treatments, Olympus is
transforming the future of healthcare.

For more information visit Olympus at www.olympusamerica.com.

SOURCE Olympus Corporation of the Americas

Contact: Michael Levey, Olympus Corporation of the Americas, 484-896-5120,
michael.levey@olympus.com
 
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