Montréal Museums Day 2013 - Sunday, May 26

The Board of Montreal Museum Directors invites everyone to turn out for the 
27(th) edition of its annual open house event, starting from the Promenade des 
Artistes in the Quartier des spectacles, on Sunday, May 26, 2013. 
MONTREAL, May 2, 2013 /CNW Telbec/ -The Board of Montreal Museum Directors is 
pleased to announce everyone's favourite annual event: Montréal Museums Day 
(MMD), on Sunday, May 26. Presented by Québecor, in collaboration with the 
Société de transport de Montréal (STM), the 27(th) MMD will kick off at the 
Promenade des Artistes in the Quartier des spectacles. From there, 
participants can hop on shuttle buses and take one of six specially designed 
routes to any of the 34 participating museums, which will be open free of 
charge all day long, from 9a.m. to 6p.m. 
A wide range of fabulous experiences at the 34 participating museums
The program for this 27(th) edition is once again overflowing with exceptional 
cultural experiences. Visitors will be able to explore art, science, 
architecture, nature, archaeology and history from all kinds of perspectives, 
as varied as the museums themselves. 
One highlight will be the new Rio Tinto Alcan Planetarium, set across from the 
Biodôme in the Space for Life. Visitors are sure to be impressed by the 
amazing architecture of its domes. 
The Board of Montreal Museum Directors is also proud to welcome a new member. 
The Museum of Costume and Textile of Québec, which recently moved from the 
South Shore to the Bonsecours Market, is taking part in MMD for the first 
time. It will be presenting its temporary exhibition, entitled Tapis rouge: 
la mode au musée, featuring the stunning creations of a number of Montréal 
designers. Welcome! 
There is cause for celebration for a number of other reasons this year. The 
Maison Saint-Gabriel is marking the 350(th) anniversary of the arrival of the 
King's Wards and describing their amazing story in its temporary exhibition 
Venture into the New World. Don't miss it! 
The Cinémathèque Québécoise is turning 50! It will be celebrating with an 
all-new permanent exhibition on special effects (Secrets et illusions, la 
magie des effets spéciaux), and special video screenings and shorts for the 
In addition to the permanent and temporary exhibitions at various museums, 
there will be a host of educational and cultural activities, both indoors and 
out, to delight visitors of all ages. Guided garden tours, art workshops, sky 
gazing, archaeological digs and lots more. Come see what's on offer! 
Fill your day with culture!
For 27 springs now, Montréal Museums Day has been an opportunity for 
exceptional discoveries and unforgettable delights, as Montrealers of all 
origins learn more about the city's museums. 
This year's theme, Montréal Museums Day: Fill your day with culture!, refers 
to our museums' openness to the world, as crossroads of culture, where 
diversity is synonymous with belonging, cultural wealth, identity and 
heritage. Fill your day with culture! salutes museums' role in preserving and 
showcasing our city's identity through the many cultures represented in 
today's Montréal. It also refers to the museums' desire, as sources of 
knowledge, to share, innovate and use new technologies and social media to 
convey their commitment and their passion. 
So it's only natural for our spokesperson, Pénélope McQuade, to be chatting 
with visitors in real time on social networks. Join us on these networks and 
other digital platforms, as you enjoy this 27(th) edition of MMD with us! 
Enter the Discover the museums of Paris with Vacances Transat contest
A lucky participant in this year's Montréal Museums Day this year will be 
winging his or her way to Paris for a week - a cultural destination if ever 
there was one, full of museums. The Board of Montreal Museum Directors is 
pleased to announce that it has partnered with Air Transat to hold the 
Discover the museums of Paris with Vacances Transat contest. 
Six bus routes
The meeting point for the free STM shuttle buses will be on the Promenade des 
Artistes, in the heart of the Quartier des spectacles. The shuttles will be 
making regular round trips from 9 a.m. to 4:30 p.m. (last departure from the 
Promenade des Artistes). Participants can get off at the museum of their 
choice and stay as long as they like. There is no obligation to visit all the 
museums on a given route. 
To change routes, they need only come back to the Promenade, where shuttle 
buses will be departing about every 20 minutes, or use the shortcut route, a 
new feature for 2013, which lets them hop from one route to another at certain 
strategic points. 
Route 1 Blue 

    --  Links up the museums in east-end Montréal, starting with the
        Château Dufresne Museum, the Biodôme, the Rio Tinto Alcan
        Planetarium and the La-Prison-des-Patriotes exhibition centre,
        and then splits off toward St. Helen's Island to visit the
        Stewart Museum and the Biosphère, before continuing to
        central-south Montréal and the Écomusée du fier monde, the
        Grande Bibliothèque and the Cinémathèque québécoise.

Route 2 Green
    --  Takes visitors all the way to Stewart Hall Art Gallery in
        Pointe-Claire, and then to the Dorval Museum of Local History
        and Heritage, before returning along the lakeshore with stops
        at the Musée de Lachine (pavillon de l'Entrepôt), the Centre
        historique des SSurs de Sainte-Anne, the Fur Trade at Lachine
        National Historic Site of Canada and the main site of the Musée
        de Lachine, ending at the Maison Nivard-De-Saint-Dizier.

Route 3 Yellow
    --  Takes visitors around downtown Montréal, to the McCord Museum,
        the Redpath Museum, the Montreal Museum of Fine Arts, the
        Canadian Centre for Architecture, the Maison Saint-Gabriel and,
        lastly, the Musée d'art contemporain de Montréal in the
        Quartier des spectacles.

Route 4 Red
    --  Runs through Old Montréal, with stops at the Centre d'histoire
        de Montréal, Pointe-à-Callière, the Montréal Museum of
        Archaeology and History, the Montréal Science Centre, Château
        Ramezay, the Marguerite Bourgeoys Museum, the Museum of Costume
        and Textile of Québec and the Sir George-Étienne Cartier House
        National Historic Site.

Route 5 Purple
    --  Heads north, starting at the Musée des Hospitalières de
        l'Hôtel-Dieu de Montréal and wending its way to the Université
        de Montréal exhibition centre, the St. Joseph's Oratory of
        Mount Royal Museum, the Montréal Holocaust Memorial Centre
        Museum, the Musée des maîtres et artisans du Québec and lastly
        Cité historia - Musée d'histoire du Sault-au-Récollet.

Route 6 Lilac
    --  The "shortcut" route starts like the others at the Promenade
        des Artistes, but makes a stop in the middle of routes 1 to 5
        to allow visitors to switch routes. More specifically it stops
        at the Montreal Museum of Fine Arts, the Montreal Holocaust
        Memorial Centre Museum, the Centre historique des SSurs de
        Sainte-Anne (the Fur Trade at Lachine National Historic Site of
        Canada), Château Ramezay (Marguerite Bourgeoys Museum, Museum
        of Costume and Textile of Québec) and the
        La-Prison-des-Patriotes exhibition centre.

Going their own way
Participants can visit museums on their own, of course, on foot, by bike or by 
public transit. The STM's "Family Outings" program lets up to five children 
under age 12 travel free with one adult with a valid ticket, throughout the 

There will also be a good deal on ferries across the St.Lawrence, with a 
reduced rate of $3.50 offered by Navettes maritimes du Saint-Laurent. It's a 
fun way to get around, whether participants want to travel between Réal 
Bouvier Pier in Longueuil and the Old Port of Montréal (Red Route) or between 
the Old Port and St.Helen's Island (Blue Route).

An accessible day
Mobility-impaired participants can visit most of the museums, since all the 
shuttles are low-floor models. Note that while most Montréal museums are 
accessible, May 27 will be a very busy day and access may be more difficult in 
some cases. The list of accessible museums is available in the MMD promotional 
material and on the BMMD site.

Information on the MMD program
A bilingual program is now available in museums, libraries and Maisons de la 
culture, and in some stores, including Archambault bookstores and Super Club 
Videotron outlets. The complete program and all logistical details (e.g. pay 
and free parking lots) are available online, at and on 
the Montréal Museums iPhone and iPod Touch applications. Tourisme Québec 
operators can also handle all questions and even make some valuable 
suggestions. Just call 1-877-BONJOUR (266-5687).

Our partners
For this 27(th) edition, the BMMD wanted to breathe new energy into the event, 
make it better known and gain new clientele for Montréal's museums. The Board 
is making a number of changes, in particular in marketing strategies that will 
offer visitors a new experience and collaboration with new partners.

Along with our major partners like Québecor and the STM, the BMMD is being 
joined for the first time by Air Transat, supporting projects that focus on 
preserving and showcasing cultural heritage, and Astral radio. Air Transat is 
contributing through a contest that will take the winner for a week of 
museum-hopping in Paris. Other partners are also associated with MMD, 
including the Entente sur le développement culturel between the Ministère de 
la Culture, des Communications et de la Condition féminine (MCCCFQ) and the 
city of Montréal, Cogeco, Destination Centre-Ville, the Quartier des 
spectacles, MP Reproduction, the Ville-Marie borough, Tourisme Montréal, the 
Conseil des arts des Montréal, Croisières AML, Tim Horton's, the Quai 
Réal-Bouvier, Vie des arts magazine, Montréal pour enfants magazine and many 

Fill your day with culture on the 27(th) Montréal Museums Day, May 26!

Social networks: @MuseesMontreal
iPhoneapplication: Musées de Montréal

SPOKESPERSON @Penelopemcquade  

Information, interviews:

Huguette Marcotte Communications Huguette Marcotte, Tel.: 514 951-0288 Pierre 
Chaurest, Tel.: 514 290-3148; 450 434-2352


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ST: Quebec

-0- May/02/2013 16:00 GMT

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