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Chuck E. Cheese’s Invites Guests to Enter Say “Cheese” to Win Photo Contest on Facebook

  Chuck E. Cheese’s Invites Guests to Enter Say “Cheese” to Win Photo Contest
  on Facebook

   The family entertainment leader gives away daily and weekly prizes with
                             Facebook sweepstakes

Business Wire

DALLAS -- May 2, 2013

Recently, America’s favorite mouse went high tech with the introduction of
Chuck E. Cheese’s first-ever downloadable app. Now, the family entertainment
leader is extending the fun and prizes seen in its stores to its Facebook
community and even more social audiences with Chuck E.’s Say “Cheese” to Win
Photo Contest on Facebook.

Available for free download now, Chuck E.’s Say Cheese! App makes trips to
Chuck E. Cheese’s even more fun for kids of all ages. Using augmented reality,
the app allows parents and kids to take fun photos with an animated version of
Chuck E. on any visit to the family restaurant and gaming center. As part of
connecting the new app to more families and guests everywhere, Chuck E.
Cheese’s has introduced a new social media contest with prizes for a new
winner every day! Here’s how to play:

1. Download Chuck E.’s Say Cheese! App on your iOS or Android mobile device
here.

2. Head to your favorite Chuck E. Cheese’s location and find one of the pink,
orange and blue “Say Cheese Here!” signs.

3. Have a friend or family member strike a pose next to the sign and use the
app’s augmented reality camera to take a photo with Chuck E.

4. When you’re back at home, upload the photo onto the official contest
platform. Note: the Say “Cheese” to Win Photo Contest application is only
accessible on Facebook through a desktop browser.

5. Check back to Chuck E. Cheese’s Facebook page every day to see if you’re
one of the daily winners!

Winners will be selected at random and announced on Facebook daily.
Additionally, four winners will be chosen for a larger weekly prize. The Say
“Cheese” to Win Photo Contest on Facebook will run from May 2 through June 1,
2013. For full contest rules and prize details visit
www.chuckecheese.com/saycheese.

Chuck E.’s Say Cheese! App also incorporates sharing functionality to easily
post the snapshots to other social media channels or send them to friends and
family members through email. Guests can even submit their photos to
www.chuckecheese.com through the app for a chance to see it on the Chuck E.
Cheese’s website and official Facebook, Twitter and Pinterest pages.

About CEC Entertainment, Inc. (NYSE: CEC):

For more than 30 years, CEC Entertainment has served as the nationally
recognized leader in family dining and entertainment and the place Where a Kid
can be a Kid®. The company and its franchisees operate a system of 562 Chuck
E. Cheese’s stores located in 48 states and eight foreign countries or
territories. Currently, 511 locations in the United States and Canada are
owned and operated by the company. CEC Entertainment, Inc. and its franchises
have the common goal of creating lifelong memories for families through fun,
food and play. Each Chuck E. Cheese’s features musical and comic robotic
entertainment, games, rides and play areas, as well as a variety of dining
options including pizza, sandwiches, wings, appetizers, a salad bar and
desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s
helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and
outside of its stores. In addition to providing a fun entertainment experience
for millions of families across the world, Chuck E. Cheese’s has donated more
than $7.7 million to schools through its fundraising programs. For more
information, see the company's website at www.chuckecheese.com.

Contact:

CEC Entertainment, Inc.
Michelle Chism, 972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com
or
M/C/C for Chuck E. Cheese’s
Jennifer Reeves, 972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com