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Barnes & Noble Introduces NOOK Book™ Two-for-One Weekends: Buy One NOOK Book Get One Free, In-Store Only

  Barnes & Noble Introduces NOOK Book™ Two-for-One Weekends: Buy One NOOK Book
  Get One Free, In-Store Only

     Every Weekend Customers can Buy One NOOK Book from a Select List of
        Bestselling Titles and Instantly Get One Free at the Register

Business Wire

NEW YORK -- May 2, 2013

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading
retailer of content, digital media and educational products, today introduced
NOOK Book Two-for-One Weekends, a special, in-store only, ‘Buy One Get One
Free’ offer on a select list of popular, bestselling eBooks. Starting the
weekend of May 4-5 and running every Saturday and Sunday thereafter, customers
visiting any Barnes & Noble store can purchase one qualifying NOOK Book from a
list of 20 titles and then select another title from that list for free.
Customers can choose from a new selection of eBooks every weekend. For
additional details visit one of the nearly 700 Barnes & Noble stores
nationwide or go to www.nook.com/bogo.

This weekend’s list of bestselling NOOK Books features new and perennial
favorites including The Life of Pi by Yann Martel, Bossypants by Tina Fey, The
Silver Linings Playbook by Matthew Quick and Francona: The Red Sox Years by
Terry Francona. Also included are popular children’s books like Percy Jackson
and the Lightning Thief by Rick Riordan and Dream Big, Little Pig from Kristi
Yamaguchi, as well other great reads for adults like Along Came a Spider by
James Patterson and Killing Lincoln by Bill O’Reilly. The list changes weekly
and can be accessed at NOOK.com/bogo.

To take advantage of this special weekend offer, customers can go to any
register at a Barnes & Noble store, purchase one of the 20 qualifying
bestselling NOOK Book titles and then select another title from that list for
free. The customer’s store receipt will feature two access codes that they can
redeem for their purchased and free eBooks at BN.com/redeem. Customers may
choose to receive their access codes via email as well.

NOOK Books that are a part of this fantastic offer, along with the more than 3
million other NOOK Books available, can be read on the award-winning NOOK line
of devices, including the critically acclaimed NOOK^® HD and NOOK^® HD+, and
through NOOK^® for Web, which gives readers instant access to NOOK Books from
any web browser. NOOK Books can also be read through a range of free NOOK
reading apps, available for Windows 8, iPad™, iPhone^®, Android, Mac^® and PC,
and can be downloaded at BN.com/freenookapps.

For the very best reading and tablet experience available, customers should
check out NOOK HD and NOOK HD+, which feature millions of books, apps, movies,
TV shows, magazines and more. These 7-and 9-inch tablets are lightweight but
feature high definition screens to deliver text, graphics and video with
stunning clarity so every book, magazine, movie and app looks better than ever
before. Add new family-friendly features like NOOK Profiles™, a personalized
experience that instantly transforms the device in hand to any family member’s
very own tablet, and you have the very best reading and entertainment tablets
for the whole family to share.

For more information on NOOK Book Two-for-One Weekends, or NOOK HD and NOOK
HD+, customers can click on NOOK.com/bogo or visit the NOOK Digital Shops and
displays in any of Barnes & Noble’s nearly 700 bookstores nationwide.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 677 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
678 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is one
of only 50 U.S. companies so named. Barnes & Noble.com is ranked the number
one online retailer in customer satisfaction in the book, music and video
category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK^®, NOOK Store™, NOOK Video™, NOOK Video Apps™ are trademarks of Barnes &
Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook
(www.facebook.com/barnesandnoble) and YouTube
(www.youtube.com/barnesandnoble).

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps™ and NOOK Video apps, available at
www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at www.nook.com, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom throughwww.nook.co.ukandleading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or
www.twitter.com/nook_UK and www.facebook.com/nook.

Contact:

Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
Corporate Communications
cbrown@bn.com