Bazaarvoice Strengthens Leadership Team to Support Global Growth

Bazaarvoice Strengthens Leadership Team to Support Global Growth

Expanded Leadership Team Strengthens Bazaarvoice's Ability to Reach a Greater
Number of Clients, Partners and Consumers in Current and New Geographic
Markets

AUSTIN, Texas, May 2, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV),
one of the world's largest shopper networks connecting consumers, brands,
products and retailers, today announced the addition of two executives to the
Company's executive leadership team. Gene Austin has been appointed as
president, and Marc Cannon has been appointed as executive vice president of
client services.The new appointments substantially advance Bazaarvoice's
management capabilities to drive growth in key product areas, deliver
exceptional client service and develop new business and partnership
opportunities.

"This is an extraordinarily exciting time for Bazaarvoice.We are creating
innovative technology that addresses challenges on a magnitude typical of the
world's largest search engines and social networks. Our clients see great
value in our SaaS and shopper media solutions because we not only facilitate
the acquisition of authentic word of mouth content and data at scale but also
help them leverage the highly valuable earned media assets acquired through
our network that represents an audience of hundreds of millions of shoppers,"
said Stephen Collins, chief executive officer of Bazaarvoice."Great
leadership and great people are essential to success in any business, and the
addition of Gene and Marc will significantly enhance the outstanding team of
people that serve our clients.We will continue to build our team globally to
realize our tremendous global growth opportunities, and today, we have taken a
big step forward in strengthening our leadership team."

Driving Global Growth for the Company's SaaS Solutions

Gene Austin joins Bazaarvoice's executive leadership team and will be
responsible for providing leadership and strategic direction for the Company's
SaaS operations, including worldwide sales, services, partnerships and
business development activities.In addition, Austin will provide strategic
leadership, counsel and support to the CEO and the rest of the executive
leadership team for the Company's entire global operations.Austin brings more
than 30 years of experience and most recently served as president and chief
executive officer of Convio, Inc., where he was the driving force behind the
company's success that led to an IPO and eventual sale to Blackbaud, Inc. in
May 2012.

"I have always sought opportunities to be a part of organizations that
demonstrate a commitment to innovation and market transformation," commented
Austin."Bazaarvoice not only has an extraordinary vision to reshape commerce
but has built the technology, services, team and best practices to give
businesses and consumers a strong voice in the connected economy.I'm excited
about the Company's future and look forward to working with Stephen and the
entire team to ensure Bazaarvoice's continued growth, effectiveness and
excellence."

Leading Bazaarvoice's worldwide services and support business, Marc Cannon
will be responsible for ensuring clients receive the highest level of service
and value.His direct responsibilities will include applications
implementation and moderation, technical support, customer service, field
service and technical training.With more than 20 years of global consulting
experience, Cannon most recently served as vice president of services at
Blackbaud, where he led an organization of more than 400 consultants providing
CRM strategy and implementation services for thousands of clients in the
non-profit sector.

Building the Company's Media and Global Leadership Capabilities

In addition to the new appointments to the executive leadership team,
Bazaarvoice is investing in initiatives to continue to expand its product
offerings and geographic reach.To capitalize on the momentum behind
Bazaarvoice's Media solutions business, which reaches an estimated 100 million
active consumers through its publisher partners, the Company is expanding its
sales leadership to reach a broader ecosystem of shopping-oriented online and
mobile publishing partners, brand advertisers and others that can help support
and improve the Bazaarvoice Media platform. Bazaarvoice also is scaling
global sales and business development capabilities across Europe and Asia, as
well as pursuing growth and expansion opportunities in Latin America.

"We are assembling a world-class leadership team to match our incredible
global growth opportunities and to meet the significant competitive challenges
inherent in such opportunities," said Collins."The team is committed to
delivering exceptional results for our clients and shareholders by helping to
create a more engaging and beneficial shopping experience for retailers,
brands and consumers, which promises to transform the future of commerce.
These new senior leaders bring management expertise, operational proficiency
and industry experience that will be instrumental to the growth of
Bazaarvoice. I know each of these outstanding professionals will bring energy
and dedication to their roles, along with a deep commitment to build on the
wonderful company culture that is so important for our continued to success."

About Bazaarvoice

Bazaarvoice is one of the world's largest shopper networks connecting people,
products, brands and retailers at each stage of the buying journey. For more
than 2,000 clients globally, Bazaarvoice helps channel authentic,
consumer-generated branded content into all the places thatinfluence purchase
decisions, giving our clients business insights so they canoffer consumers
more of what they want.Many of the world's largest retailers rely upon
Bazaarvoice to drive more traffic to and conversion on their ecommerce sites,
and the Bazaarvoice network helps brands participate directly in the retail
channel to influence consumers at the point of purchase.Headquartered in
Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, New York,
Paris, San Francisco, Stockholm and Sydney.For more information,
visitwww.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and
follow on Twitter atwww.twitter.com/bazaarvoice.

CONTACT: Bazaarvoice Investor Relations Contact:
         Seth Potter
         ICR, Inc. on behalf of Bazaarvoice, Inc.
         646-277-1230
         seth.potter@icrinc.com
        
         Media Contact:
         Matt Krebsbach
         Bazaarvoice, Inc.
         512-551-6612
         matt.krebsbach@bazaarvoice.com

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