It's time to meet the man, the myth, the legend
TORONTO, May 1, 2013 /CNW/ - For the last two weeks Canadians have been asking
'Who is Kevin Wheeler?', aka @KevinWheels15. Tonight Coca-Cola Zero®
unveiled the man behind the mystery, celebrating his singular moment of sports
Kevin's story is the first film in a series being produced by Coca-Cola Zero®
to pay tribute to sports-loving devotees across the country by telling the
stories of their momentous sports events - their "Moment Zero". Moment Zero
is the moment before an epic event unfolds for a young Canadian. It's the
moment when he or she makes a decision that leads to a legendary story that is
talked about over and over again. In Kevin's case - it all began by forgetting
his hockey equipment, but every moment is different.
"Coca-Cola Zero wanted to bring to life the story of the everyday unsung
sports hero - the guy that has such an incredible sports story that it's
become folklore amongst his group of friends", said Diego Moratorio, Senior
Brand Manager, Coca-Cola Zero. "We're listening to our fans and the stories
they're telling their friends and with Moment Zero, we're having a good time
sharing them even more by creating these films."
In each film, the role of the hero is played by a sports legend that
immortalizes the character and his moment of greatness. Hockey star Jordan
Eberle, right winger for the Edmonton Oilers, plays the starring role of Kevin
Wheeler in this first film. And with the help of great Canadian hockey clubs
and a partnership with TSN (The Sports Network), Coca-Cola Zero leveraged the
film's talented actors, including star Jordan Eberle and supporting cast
members Jay Onrait and Dan O'Toole from TSN, and TSN sports personality Cabral
'Cabbie' Richards to get Canadians asking, 'Who is Kevin Wheeler?'
Cast members, including the now legendary Kevin Wheeler, were on hand tonight
for the campaign's unveil at Real Sports Bar in Toronto, where the evening's
festivities included a screening of the three-minute Moment Zero film. A
60-second trailer for the film also aired on TSN during Game 1 of the NHL
playoff series between the Vancouver Canucks and the San Jose Sharks. For
those Canadians who weren't able to catch the premiere of Kevin Wheeler's
Moment Zero film live, this truly epic hockey story that includes missing
hockey equipment, his mom and a police officer, can be viewed at
"Coca-Cola Zero really wanted to 'Make it Possible' for some of our least
expecting, but devoted fans - and with Moment Zero we've done just that,"
added Moratorio. "The Make it Possible - Moment Zero campaign embraces our
fans and makes them a part of the story; it brings Coca-Cola Zero into the
everyday lives and experiences of Canadians."
About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, employs 6,300 people in
more than 50 facilities, including seven production facilities across Canada.
We offer a wide variety of beverage brands, many of which come in no-calorie
and low-calorie options. These beverages include sparkling soft drinks, still
waters, juices and fruit beverages, sports drinks, energy drinks and
ready-to-drink teas. We're proud to offer some of the most popular brands in
Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®,
Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®.
Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and
Coca-Cola Ltd. For more information about our Company, please visit our
website at www.livepositively.ca or www.thecoca-colacompany.com.
For more information or interview requests please contact:
Shannon Denny Coca-Cola Refreshments Canada email@example.com 416-424-6373
ph 647-637-2574 cell
SOURCE: Coca-Cola Ltd.
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-0- May/02/2013 10:49 GMT
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