BET Networks and National Action Network Launch MOTHERS ON A MISSION: AGAINST URBAN GUN VIOLENCE

BET Networks and National Action Network Launch MOTHERS ON A MISSION: AGAINST
                              URBAN GUN VIOLENCE

Cleopatra Pendleton, Mother of Slain Chicago Student Hadiya Pendleton,
Delivers Fiery Call to Action

PR Newswire

NEW YORK, May 2, 2013

NEW YORK, May 2, 2013 /PRNewswire/ -- "The day Hadiya was born my life began
and the day she died I thought it was the end of mine, until I realized it was
the beginning of my new life - as an activist," said Cleopatra Pendleton,
mother of slain15-year-old Chicago student Hadiya Pendleton, during an
emotionally charged speech at the launch of MOTHERS ON A MISSION: AGAINST

(Logo: )

Hosted by BET Networks and The National Action Network, M.O.M.: AGAINST URBAN
GUN VIOLENCE seeks to reclaim the true meaning of Mother's Day by "appealing
to women throughout the world" to unite for peace.

Pendleton noted that while Hadiya was the ". . . 42^nd child killed at the
hands of gun violence in 2013," there have been countless others after and the
numbers continue to rise. Speaking to the importance of stricter gun laws,
"I've been travelling all over to bring awareness to violence and some people
say I should sit down, but I say no. It's time for you to get up!"

to Action" for mothers during the month of May:

1. Find a local anti-violence program in your area and donate time and/or

2.Work with other mothers to petition your local community center or place of
worship to stay open during extended hours to provide conflict resolution and
anti-violence programming for youth especially during summer months.

3.Contact elected officials and make your voice heard about gun violence.

4.Work with local organizations like National Action Network on programs like
"Occupy the Corners."

5.Lend your time to mentoring youth in your local community.

Note to Editors: Photos available upon request.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's
leading provider of quality entertainment, music, news and public affairs
television programming for the African-American audience. The primary BET
channel reaches more than 90 million households and can be seen in the United
States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET
is the dominant African-American consumer brand with a diverse group of
business extensions:, a leading Internet destination for Black
entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment
network targeting the 25- to 54-year-old African-American audience; BET
Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including DVDs and
video-on-demand; BET Event Productions, a full-scale event management and
production company with festivals and live events spanning the globe; BET
Mobile, which provides ringtones, games and video content for wireless
devices; and BET International, which operates BET in the United Kingdom and
oversees the extension of BET network programming for global distribution.

About National Action Network

National Action Network is one of the leading civil rights organizations in
the Nation, with chapters throughout the U.S. Founded in 1991 by Reverend Al
Sharpton, NAN works within the spirit and tradition of Dr. Martin Luther King,
Jr. to promote a modern civil rights agenda that includes the fight for one
standard of justice, decency and equal opportunities for all people regardless
of race, religion, national origin, and gender.


Contact: Nneka Norville, BET Networks, 212-205-3025,
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