Panasonic Recognizes Young Talent for their Vision on ‘Green

Panasonic, the global leader in innovation and technology, today awarded bright
young minds for their impressive thinking on creating a greener and better
tomorrow. The company felicitated the winners of Panasonic Ecoskool Program, in
addition to Kids Witness News and Eco Picture Diary programs. With the
philosophy of creating ‘A Better Life, A Better World', Panasonic has always
focused on its community development initiatives that contribute towards a
sustainable society for the future. The winner of the grand finale was Cambridge
International School, Amritsar with their heart-wrenching story encouraging tree
plantation. The first runner-up awards went to Holy Angels Convent School from
Muzaffarnagar while GSSS Udaipur Chamba Block School from Shimla stood third in
the competition.  
As a responsible corporate citizen, Panasonic has always been proactive and
committed towards preserving the environment and has incorporated the same in
its key business operations and procedures. Following its commitment towards
sustainable development, Panasonic engaged with children who form the future of
the world. With the Ecoskool initiative, Panasonic aims to encourage and engage
young minds to contribute towards building a greener tomorrow. With the idea of
‘catch them young', Panasonic started an educational support program called
‘Kids Witness News', which helps develop creativity and communication skills
of school children through video making. Another unique initiative, the Eco
Picture Diary contest encourages students to devise approaches for a positive
impact on the environment. In the last three years, Panasonic has positively
impacted lives of almost 1,25,000 individuals since start of its environment
initiatives in India since 2009. 
Panasonic Ecoskool is a reputed nationwide annual environment sensitization
program which is driven in over 215 different schools across 24 cities in India,
touching close to 75,000 people. Using theatre as the mode of communication,
this program imparts knowledge about the impact of global warming and climate
change and inspires students to take strong individual and collective steps
towards saving the environment. For the initiative, Panasonic collaborated with
Eco Roots Foundation - an NGO that aims at sensitizing people towards nature in
innovative ways like conducting regular workshops on climate and energy issues. 
Speaking on the occasion, Mr. Hem Pandey, Additional Secretary - MoEF (Ministry
of Environment & Forest) said, “Considering the grim ecological and
environmental conditions we face today, it has become imperative for all of us
to recognize our responsibilities towards the planet and towards the well-being
of the society. I would congratulate Panasonic for coming forward with an
initiative like the Ecoskool Program. It is only through such well-designed mass
outreach solutions that we can collectively achieve a greener planet“. 
The various fun-filled activities carried out under the Panasonic Ecoskool
program were designed to make the children think on how their modest
contribution can bring about a change for a greener earth.The programme had city
and national rounds encompassing students, teachers and parents. Theatre
personalities and environmentalists were involved in this event actively,
guiding the participants on the themes and techniques to utilize in their acts.
Workshops with children were carried out using the most powerful element of
human mind – human imagination to echo the significance of nature. 
Congratulating the winners, Mr. Manish Sharma, Managing Director, Panasonic
India, said, “The idea of striving for a better world has been a part of our
DNA since the company's inception nearly 100 year ago. World over, we contribute
to the society through our corporate citizenship activities that are based on
education and co-existence; with focus on environment and next-generation”. He
further added, “Our Ecoskool Program is yet another milestone in building a
better India by encouraging children to be environment conscious at an early
stage of their lives; and I am highly impressed by the talent demonstrated
Present at the occasion, Ms. Radhika Kalia, Head - Corporate Public Relations
and CSR, Panasonic India, said, “Complying by our management philosophy, we
concentrate on creating a sustainable society and thus view our corporate
citizenship activities as an investment in society and not mere profit
distribution”. She further added, “Panasonic's corporate responsibility
focuses on three key strategies - addressing social challenges in emerging and
developing countries; global promotion of eco learning programs; and raising
employees' innovation mindset as a global citizen. Panasonic Ecoskool concept is
one of the many remarkable initiatives under our commitment to the environment
and education”.  
About Panasonic's other school outreach activities 
Prithvi Vandana, started in 2012, is a nature empowerment program to impart
knowledge about Global Warming and Climate Change. Panasonic has reached out to
a total of 239 schools in 24 cities across India with this initiative
enlightening the participants (students of grade 6th to 12th) to take collective
steps towards saving the environment.  
Kids Witness News, initiated in 2011, aims at developing creativity and
communication skills in elementary and junior high school-aged children and
fosters their ability to work in teams through video production. The program is
targeted at students between 6th to 10thstandard from five different schools of
Delhi NCR and has seen participation from over 100 students. As a part of the
Kid Witness News Program, participants are required to research, write, act in,
produce and direct videos on topics that were relevant to the students and their
Eco Picture Diary contest kick-started in 2010 in India and is about creating
pictures, photographs or illustration on serious approaches towards eco
activities undertaken by children, their family or friends within the space
around them like their home or schools. The children participating in this age
group are from six to fifteen years. 
About Panasonic  
Panasonic Corporation is a worldwide leader in the development and engineering
of electronic technologies and solutions for customers in residential,
non-residential, mobility and personal applications. Since its founding in 1918,
the company has expanded globally and now operates over 500 consolidated
companies worldwide, recording consolidated net sales of 7.85 trillion yen for
the year ended March 31, 2012. Committed to pursuing new value through
innovation across divisional lines, the company strives to create a better life
and a better world for its customers. For more information about Panasonic,
please visit the company's website at  
About Panasonic India 
Panasonic makes available in India its wide range of consumer electronics, home
appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras,
camcorders, car audio systems, air conditioners, washing machines,
refrigerators, microwave ovens, automatic cookers, vacuum cleaners and a wide
range of system products including communication ones like Phones, High
Definition Videoconferencing, Professional Audio Video products like broadcast
cameras, Projectors and Displays, Business Solutions including Printers,
Whiteboards and Security solutions. The company currently has a workforce of
about 12,500 in India. For more information on the company and the Panasonic
brand in India, please visit  
To view the photograph, please click on the link given below: 
From Left to Right: Mr. Rakesh Khatri (Director of Eco Roots Foundation); Ms.
Radhika Kalia, Head - Corporate Public Relations and CSR, Panasonic India; Ms.
Dolly Ahluwalia-Noted Bollywood Actor; Mr. Prabhjot Sodhi- Programme
Director,Centre for Environment Education; Mr. Rahul Dev -Editor-in-Chief at
Daily Aaj Samaj and India News Magazine and the winning team Cambridge
International School, Amritsar 
Media contact details 
Nitin Shukla,
Genesis Burson-Marsteller,
+91 9873985197, 
Chitra Ghildiyal,
Genesis Burson-Marsteller,
+91 9711209241, 
Contributed via: Bloomberg Publisher WEB Service 
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-0- May/02/2013 13:06 GMT
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