MediaTek Launches the World's First Integrated Platform for Entry Smartphones
Featuring Dual-Core HSPA+ SoC with Integrated 4-in-1 Connectivity
HSINCHU, Taiwan, May 2, 2013
- MT6572, delivered in 28nm technology, also supports advanced multimedia
features, leading performance and power efficiency at affordable prices with
HSINCHU, Taiwan, May 2, 2013 /PRNewswire/ -- MediaTek Inc. , a leading
fabless semiconductor company for wireless communications and digital
multimedia solutions, today announced the launch of its next-generation,
dual-core smartphone platform-- the MT6572. MediaTek's MT6572 is the world's
first dual-core SoC with integrated Wi-Fi, FM, GPS and Bluetooth functions
targeted at the entry segment and also enables a cost-effective 4-layer PCB
design. This cost-optimized, system-level design greatly reduces the e-BOM
cost, simplifies the product development and enhances time to market.
Leveraging the technology breakthrough and market momentum of the flagship
MT6589 quad-core HSPA+ platform, the new MT6572 integrates a power-efficient
dual-core Cortex™-A7 CPU sub-system with speeds up to 1.2GHz in the leading
28nm process technology.
The mobile market continues the accelerated pace of transitioning to
smartphones, with quarterly shipments already exceeding features phones for
the first time. Most of the growth in smartphones is coming from the entry
segment-- both for emerging markets as consumers increasingly switch to entry
Android devices and also for developed markets as operators drive deeper
smartphone penetration and reduce device subsidies.
The new MT6572 also integrates MediaTek's advanced multi-mode Rel. 8
HSPA+/TD-SCDMA modem, 3D Graphics, support for up to HD 720p video playback
and record, 5MP camera and up to qHD (960x540) displays. Supporting the
leading picture quality technologies (MiraVision) inherited from MediaTek's
extensive experience in the Digital TV market, the MT6572 delivers an
innovative solution that offers the finest visual quality and outstanding user
experience desired by high-end smartphone owners.
"Smartphone adoption is rising across the globe as the price of entry-level
smartphones continues to fall. By simplifying system design, MediaTek is a key
driver of this trend," commented Linley Gwennap, principal analyst of The
Linley Group. "MediaTek's new dual-core smartphone platform brings features
and performance that were recently associated with premium smartphones to
mainstream devices. This product will accelerate the shift to dual-core
processors in entry-level smartphones."
Jeffrey Ju, GM of the smartphone business unit at MediaTek, said, "MediaTek
will continue to pioneer the democratization of smartphones and will re-define
the entry smartphone landscape with the launch of the MT6572. As smartphones
move to a baseline of dual-core processing and with worldwide operators
looking to reduce device subsidies, enabling high-performance, multi-core
platforms with easy-to-adopt reference designs will be key to enable our
customers to rapidly address the fast-moving mobile market opportunity. The
launch of the MT6572 will further expand MediaTek's highly-differentiated
product portfolio and allow our partners to offer a complete range of
smartphones targeting all segments."
The MediaTek MT6572 is being widely adopted by MediaTek's leading global
customers; consumers around the world can expect hundreds of commercial models
powered by the MT6572 beginning in June.
About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless
communications and digital multimedia solutions. The company is a market
leader and pioneer in cutting-edge SOC system solutions for wireless
communications, high-definition TV, optical storage, and DVD and Blu-ray
products. Founded in 1997 and listed on Taiwan Stock Exchange under the code
"2454", MediaTek is headquartered in Taiwan and has sales or research
subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea,
Denmark, England, Sweden and Dubai. For more information, please visit
MediaTek's website at www.mediatek.com .
Contact: Sharon Lo, firstname.lastname@example.org, +886-35670766
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