THE ROOT Presents The Chatterati, the First-Ever Digital Tool Tracking What’s Trending with Twitter’s Black Users, in Real

  THE ROOT Presents The Chatterati, the First-Ever Digital Tool Tracking
  What’s Trending with Twitter’s Black Users, in Real-Time

 Sponsored by Toyota Avalon and designed by Cainkade Digital, The Chatterati
                  can be accessed via’s homepage

Business Wire

WASHINGTON -- May 2, 2013

Today THE ROOT announced the launch of The Chatterati, a digital tool
sponsored by Toyota Avalon that presents up-to-the-minute information about
the topics trending among Twitter’s black audience. Aiming to provide a
valuable public resource, THE ROOT’s The Chatterati will offer critical
insight into the topics, storylines and hashtags the African American social
media community is tuning into, a community that indexes significantly higher
than other groups in terms of digital connectivity.

The Chatterati was created to harness the conversations among the black
community on Twitter. In a recent Pew Research Center study of Social Media
Users, 26% of black internet users surveyed said they used Twitter, compared
to 14% of white users and 19% of Hispanics. In real-time, The Chatterati will
present the top hashtags, top stories, top retweets and the most favorited
tweets among the black community on Twitter. THE ROOT will showcase social
news stories within The Chatterati, as well as highlight staff picks of
Twitter’s best photos, most inspiring and funny tweets, and more, all being
shared by black Twitter users.

“THE ROOT shines a spotlight on the wide variety of views that African
Americans bring to any subject,” said Donna Byrd, Publisher of THE ROOT. “The
Chatterati fits right in with that mission, putting into clear focus what the
black community is paying attention to on this critical social media platform.
We’re thrilled to be able to offer this important resource to our readers and
the community at large, and we’re grateful to Toyota for acknowledging the
significance of this endeavor.”

“We’re excited to sponsor The Chatterati,” said Dionne Colvin, National Media
Manager, Toyota Motor Sales, Inc. “This is an excellent example of innovative,
forward thinking and it aligns with the spirit of Toyota Avalon.”

Designed by Cainkade Digital, The Chatterati represents the next step in
innovation in THE ROOT’s reporting and it’s now live at Those interested in a daily recap from
The Chatterati can sign up for the The Chatterati e-newsletter, which will
launch in a few weeks and be powered by THE ROOT.

For more information, contact: Alissa Neil at 646/495-4000 or


The Root is the premier news, opinion and culture site for African-American
influencers. Founded in 2008, under the leadership of Dr. Henry Louis Gates
Jr., The Root provides smart, timely coverage of breaking news,
thought-provoking commentary and gives voice to a changing, more diverse
America. The Root is a subsidiary of The Slate Group which is owned by The
Washington Post Company. For more information on The Root, please visit or follow the site at


Alissa Neil, 646/495-4000
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