CoActiv Capital Partners Rebranded as Element Financial (USA)

TORONTO, May 2, 2013 /CNW/ - Element Financial Corporation (TSX:EFN) 
("Element" or "the Company"), one of North America's leading independent 
equipment finance companies, today announced that it has commenced rebranding 
the operations of the recently acquired CoActiv Capital Partners under 
Element's North American identity. Effective immediately, the legal name of 
CoActiv Capital Partners, Inc. has been changed to Element Financial Corp. 
doing business as Element Financial (USA). In conjunction with the 
rebranding, Element Financial (USA) has launched its new website at 
"For the past several months, we have been working to integrate our operations 
to enable us to quickly deliver the benefits of this cross-border alliance to 
customers in both Canada and the United States," said Don Campbell, CEO of 
Element Financial (USA). "I'm very excited that our employees and customers 
are already finding ways to use this broader market presence to build deeper, 
stronger and more profitable relationships. 
"With a well-established US origination and servicing platform as an integral 
part of our offering, Element now has the geographic reach, funding capacity, 
processing systems and leadership resources to support the vendor financing 
needs of equipment manufacturers, dealers and distributors across a broad 
range of industries throughout North America," said Bradley Nullmeyer, 
President of Element Financial Corporation. 
Element Financial Corporation completed its acquisition of CoActiv Capital 
Partners from Marubeni America Corporation and Marubeni Corporation in 
December 2012. 
About Element Financial Corporation
With total assets of approximately $1.5 billion, Element Financial Corporation 
is one of North America's leading independent equipment finance companies. 
Element specializes in designing and implementing private-label sales-aid 
finance programs for equipment manufacturers across North America. The 
Company delivers equipment financing services through three business units - 
Element Capital structures large ticket equipment financing transactions, 
Element Finance serves the mid-ticket equipment finance market and Element 
Fleet provides vehicle fleet leasing and management solutions through the 
Company's TLS Fleet Management division. 
John Sadler Senior Vice President Corporate Affairs & Investor Relations 
Element Financial Corporation (416) 386-1067 ext. 313 
Kathie Juliano Vice President, Marketing Element Financial (USA) 
SOURCE: Element Financial Corporation 
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CO: Element Financial Corporation
ST: Ontario
-0- May/02/2013 11:00 GMT
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