TORONTO, May 2, 2013 /CNW/ - Element Financial Corporation (TSX:EFN)
("Element" or "the Company"), one of North America's leading independent
equipment finance companies, today announced that it has commenced rebranding
the operations of the recently acquired CoActiv Capital Partners under
Element's North American identity. Effective immediately, the legal name of
CoActiv Capital Partners, Inc. has been changed to Element Financial Corp.
doing business as Element Financial (USA). In conjunction with the
rebranding, Element Financial (USA) has launched its new website at
"For the past several months, we have been working to integrate our operations
to enable us to quickly deliver the benefits of this cross-border alliance to
customers in both Canada and the United States," said Don Campbell, CEO of
Element Financial (USA). "I'm very excited that our employees and customers
are already finding ways to use this broader market presence to build deeper,
stronger and more profitable relationships.
"With a well-established US origination and servicing platform as an integral
part of our offering, Element now has the geographic reach, funding capacity,
processing systems and leadership resources to support the vendor financing
needs of equipment manufacturers, dealers and distributors across a broad
range of industries throughout North America," said Bradley Nullmeyer,
President of Element Financial Corporation.
Element Financial Corporation completed its acquisition of CoActiv Capital
Partners from Marubeni America Corporation and Marubeni Corporation in
About Element Financial Corporation
With total assets of approximately $1.5 billion, Element Financial Corporation
is one of North America's leading independent equipment finance companies.
Element specializes in designing and implementing private-label sales-aid
finance programs for equipment manufacturers across North America. The
Company delivers equipment financing services through three business units -
Element Capital structures large ticket equipment financing transactions,
Element Finance serves the mid-ticket equipment finance market and Element
Fleet provides vehicle fleet leasing and management solutions through the
Company's TLS Fleet Management division.
John Sadler Senior Vice President Corporate Affairs & Investor Relations
Element Financial Corporation (416) 386-1067 ext. 313
Kathie Juliano Vice President, Marketing Element Financial (USA)
SOURCE: Element Financial Corporation
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CO: Element Financial Corporation
-0- May/02/2013 11:00 GMT
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