Novelis Introduces High-Recycled Content Aluminum for Beverage Cans, Launches
World's First Recycled Content Certification Program
Novelis evercan™ enables beverage companies to offer soft drinks and beer in a
high-recycled content, low-carbon footprint container
ATLANTA, May 2, 2013
ATLANTA, May 2, 2013 /PRNewswire/ --Novelis, the world leader in aluminum
rolling and recycling, today announced the commercial availability of the
industry's first independently certified, high-recycled content aluminum
designed specifically for the beverage can market. With a minimum of 90
percent recycled aluminum, the Novelis evercan™ aluminum beverage can body
sheet will allow beverage companies to deliver soft drinks, beer and other
popular beverages in a low-carbon footprint consumer package.
"We are excited to be able to deliver yet another tangible result of our
commitment to sustainable aluminum product innovation," said Phil Martens,
Novelis President and Chief Executive Officer. "Our Novelis evercan™
high-recycled content beverage can body sheet, backed by the industry's first
independent certification program, represents tremendous progress in
sustainable consumer products packaging. As the world's leading supplier of
aluminum beverage can sheet, this is an important step toward delivering on
our ultimate vision of an aluminum can with up to 100 percent recycled
Novelis evercan™ aluminum sheet has been certified for high-recycled content
by SCS Global Services, a trusted leader in third-party environmental,
sustainability and food quality certification, auditing, testing and standards
development. Novelis is initially offering aluminum can body sheet guaranteed
to contain at least 90 percent recycled content. When combined with the can
end made of a different alloy during the can making process, the new Novelis
evercan™ will enable beverage companies to market their beverages in standard
12-ounce aluminum cans certified as made from a minimum of 70 percent recycled
content. The Novelis evercan™ aluminum beverage can body sheet is
commercially available now in North America and Europe, and will be available
worldwide later this year.
The company's efforts to increase the recycling of beverage cans is a key
component of its plan to dramatically increase the recycled content of its
products across its global operations to 80 percent by 2020. Already the
world's largest recycler of aluminum, Novelis has announced capital
investments of close to $500 million over the last two years that will double
global recycling capacity to 2.1 million metric tons by 2015. Recycling
aluminum requires 95 percent less energy, and produces 95 percent fewer
greenhouse gas emissions (GHGs), than manufacturing primary aluminum.
"This first phase of the Novelis evercan™ high-recycled content initiative
serves as a critical catalyst for Novelis to work more closely with consumer
brand customers, our supply chain partners and other community stakeholders to
increase end-of-life recycling of used beverage containers," said John
Gardner, Novelis Chief Sustainability Officer. "We encourage wide
participation from other aluminum suppliers, beverage and packaging companies,
retailers and distributors, recyclers, municipalities, environmental groups
and consumers themselves in promoting the use of more sustainable consumer
packaging through aluminum recycling."
For more information about Novelis evercan™ aluminum beverage can sheet,
including images, infographic and a video, visit novelis.com/evercan.
Quotes from Partners and Supporters:
oSCS Global Services Managing Director Stowe Hartridge-Beam
"We are pleased to have independently certified the exceptionally high
levels of recycled content in Novelis' aluminum can sheet, which
represents a new benchmark of performance in an industry that has been
long known for its recycling efforts. Novelis' proven performance is
evidence of its commitment to preserving natural resources, reducing waste
and advancing sustainability."
oStuart L. Hart, SJ Johnson Chair in Sustainable Enterprise Professor,
Cornell University and author, "Capitalism at the Crossroads"
"Novelis' launch of the evercan is an important part of its larger
strategy to de-link the production of aluminum from greenhouse-gas
intensive bauxite mining and primary aluminum production. Through their
imagination and collaboration across the supply chain, they are
reinventing the aluminum industry."
oJonathon Porritt, Founder Director, Forum for the Future
"This is a really exciting development. The benefits of using recycled
rather than prime-based aluminum are well understood, and for Novelis to
be able to guarantee 90% recycled content beverage can body sheet
represents a real breakthrough."
Novelis Inc. is the global leader in aluminum rolling and recycling. For
fiscal year 2012, the company operated in 11 countries, had more than 11,000
employees and reported revenue of $11.1 billion. Novelis supplies premium
aluminum sheet and foil products to automotive, transportation, packaging,
construction, industrial, electronics and printing markets throughout North
America, Europe, Asia and South America.Novelis is a subsidiary of Hindalco
Industries Limited (BSE: HINDALCO), one of Asia's largest integrated producers
of aluminum and a leading copper producer. Hindalco is a flagship company of
the Aditya Birla Group, a multinational conglomerate based in Mumbai, India.
For more information, visit www.novelis.comand follow us on Twitter at
Statements made in this news release which describe Novelis' intentions,
expectations or predictions may be forward-looking statements within the
meaning of securities laws. Examples of forward-looking statements in this
news release include increase in recycling capacity to be achieved through the
company's capital investments. Novelis cautions that, by their nature,
forward-looking statements involve risk and uncertainty. We do not intend, and
we disclaim any obligation, to update any forward-looking statements, whether
as a result of new information, future events or otherwise. Important risk
factors which could impact outcomes are included under the caption "Risk
Factors" in our Annual Report on Form 10-K for the year ended March 31, 2012,
and our Quarterly Report on Form 10-Q for the quarter ended December 30, 2012.
Contact: Media Contacts: Novelis: Corporate: Charles Belbin, +1 404 760 4120,
email@example.com; or Investor Contact: Novelis: Isabel Janci, +1 404
760 4164, firstname.lastname@example.org
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