Tyson Foods Challenges Fans to Make Better Eating Choices in Preparation For Summer with ‘Countdown to a Better You’

  Tyson Foods Challenges Fans to Make Better Eating Choices in Preparation For
  Summer with ‘Countdown to a Better You’

Join on Facebook to Stay on Track with Smart Eating Goals and to Earn Exciting
                                    Prizes

Business Wire

SPRINGDALE, Ark. -- May 2, 2013

For many people, the time between spring and summer is when positive lifestyle
changes become a priority. That time is now: May 3 signals the midpoint
between the two seasons. Tyson Foods, makers of Tyson^® Grilled & Ready^®
chicken and beef products, wants to help everyone look and feel their best
come summer through the Countdown to a Better You.

The program runs through June 21, 2013, the first official day of summer, so
whether get-healthy plans include improved eating habits or more trips to the
gym, there is still plenty of time to make this summer the best one ever.
Interested participants can visit Facebook.com/GrilledAndReady to register for
the program, and for the chance to win prizes from top online cooking, fitness
and entertainment retailers.

Deciding to make smarter food choices is the easy part; following through is
the challenge. The right motivational push like the Countdown to a Better You
can provide the confidence needed to turn selecting more wholesome foods into
a daily habit. Tyson^® Grilled & Ready products make it simply convenient with
a variety of delicious options that offer a great grilled taste that can be
enjoyed right out of the bag. Eating better and maintaining a well-balanced
diet is simpler with Tyson^® Grilled & Ready products because they’re fully
cooked, low in fat and have no preservatives.

“We’re excited to be a part of our fans’ successful summer preparations and
want to reward those who are really working to make eating better part of
their daily routine by offering a program that recognizes those pursuing their
goals,” said Alicia Mosley, senior brand manager for Tyson Foods. “Making
healthful meal choices can be difficult when you’re pressed for time, but
Tyson^® Grilled & Ready products can help overcome these meal time hurdles by
offering nutritious chicken and beef options that take minutes to prepare.”

Maintaining a wholesome diet year-round, even when faced with the temptations
of summertime cookouts, boardwalk strolls and road trips, can be better
managed with convenient chicken and beef products that are perfect as an
entrée or a snack. Simply add any chicken or beef product to your favorite
dish to serve up good-for-you, protein-rich meals in a flash. Beyond making
better food choices, there are other benefits to be enjoyed by participating
in the Countdown to a Better You by rewarding yourself with prizes.

To take advantage of these rewards, visit Facebook.com/GrilledAndReady and
click on the Countdown to a Better You tab to register. Start purchasing
Tyson® Grilled & Ready products and save the UPCs to redeem for prizes. As an
added bonus, users can enter the sweepstakes for a chance to win one of 10
grand prizes – a $500 VISA gift card.

The majority of Tyson^® Grilled & Ready chicken is 98 percent fat-free and has
no preservatives, making it a delicious and smart addition to entrée salads,
pasta dishes, sandwiches and more. Tyson^® Grilled & Ready Seasoned Steak
Strips also are available. Tyson^® Grilled & Ready frozen products are
conveniently packaged in re-sealable bags, so home cooks can use what they
need to create delicious meals in minutes, while the rest stays fresh for the
next quick-fix dish. The line also includes Chicken Breast Strips, Chicken
Breast Fillets, Fajita Chicken Breast Strips, Honey BBQ Seasoned Chicken
Breast Strips, Chicken Breast Chunks, Oven Roasted Diced Chicken Breast,
Southwestern Chicken Breast Strips and Seasoned Steak Strips.

For more information on Tyson^® Grilled & Ready products and the Countdown to
a Better You please visit: www.GrilledAndReady.com and
Facebook.com/GrilledAndReady.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is
one of the world's largest processors and marketers of chicken, beef and pork,
the second-largest food production company in the Fortune 500 and a member of
the S&P 500. The company was founded in 1935 by John W. Tyson, whose family
has continued to be involved with son Don Tyson leading the company for many
years and grandson John H. Tyson serving as the current Chairman of the Board
of Directors. Tyson Foods produces a wide variety of protein-based and
prepared food products and is the recognized market leader in the retail and
foodservice markets it serves. The company provides products and services to
customers throughout the United States and approximately 130 countries. It has
approximately 115,000 Team Members employed at more than 400 facilities and
offices in the United States and around the world. Through its Core Values,
Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate
with integrity and trust and is committed to creating value for its
shareholders, customers and Team Members. The company also strives to be
faith-friendly, provide a safe work environment and serve as stewards of the
animals, land and environment entrusted to it.

Contact:

Tyson Foods, Inc.
Worth Sparkman, 479-290-6358
worth.sparkman@tyson.com
or
DeVries Global
Jennifer Ribeiro, 646-253-0228
jribeiro@devriesglobal.com