SOUTHEASTERN CONFERENCE, ESPN IN TV, DIGITAL PLATFORM PACT

     (The following press release from ESPN was received by e-mail. The sender 
verified the statement.) 
The Southeastern Conference and ESPN Announce new TV Network and Digital 
Platform
20-Year Agreement and Rights Extension through 2034; AT&T U-verse Will 
Distribute the Network at Launch 
The Southeastern Conference and ESPN have signed a 20-year agreement through 
2034 to create and operate a multiplatform network, which will launch in August 
2014, it was announced today by SEC Commissioner Mike Slive and ESPN President 
John Skipper. The new network and its accompanying digital platform will air 
SEC content 24/7 including more than 1,000 events in its first year. 
The network will televise approximately 45 SEC football games, more than 100 
men's basketball games, 60 women's basketball games, 75 baseball games, and 
events from across the SEC's 21 sports annually. Programming will also include 
studio shows, original content such as SEC Storied, spring football games, 
signing day and pro days coverage. Hundreds of additional live events from 
various sports will be offered exclusively on the digital platform. The network 
and its digital extensions will connect with each SEC institution and create 
opportunities for each school to produce and develop content. 
"The SEC Network will provide an unparalleled fan experience of top quality SEC 
content presented across the television network and its accompanying digital 
platforms," stated Slive. "We will increase exposure of SEC athletics programs 
at all 14 member institutions, as we showcase the incredible student-athletes 
in our league. The agreement for a network streamlines and completes an overall 
media rights package that will continue the SEC's leadership for the 
foreseeable future." 
Each weekend throughout the season, the new network will air multiple top-tier 
matchups from the strongest conference in college football. Since 2006, the SEC 
has claimed seven consecutive football national championships.  In 2011-12, SEC 
teams won eight national championships: football (Alabama), men's basketball 
(Kentucky), gymnastics (Alabama), men's indoor track and field (Florida), 
women's tennis (Florida), women's golf (Alabama), men's outdoor track and field 
(Florida), and softball (Alabama). Since 1990, the SEC has won 149 national 
team championships for an average of more than six per year. 
Skipper said, "The SEC is unmatched in its success on the field and its 
popularity with fans nationwide. The new network's top-quality SEC matchups 
across a range of sports will serve all sports enthusiasts including the most 
passionate, die-hard SEC fans. Also, it will serve the needs of our 
multichannel distributors and advertisers by providing extremely attractive 
programming options across all platforms." 
As part of the agreement, ESPN will now oversee the SEC's official Corporate 
Sponsor Program. In addition, ESPN and the SEC also agreed to extend their 
existing media rights agreement through 2034. ESPN has televised the SEC since 
1982.  ESPN's existing networks present more than 1,600 hours of SEC action 
each year. The new network will focus exclusively on the SEC and add another 
outlet to deliver sports fans more SEC content than ever. 
AT&T U-verse(r) has been secured as the network's first national distributor. 
AT&T U-verse is the fastest growing TV provider in the U.S. and their 
subscribers will have access to an unprecedented amount of SEC content across 
all platforms.  Subscribers receiving the live linear network via a 
multichannel subscription will also have access to the network on PCs, tablets, 
smartphones and select gaming devices like Xbox. Additional games and coverage 
will be available through an authenticated digital offering. Fans looking to 
learn more about how to get the SEC Network can visit 
GetSECNetwork.com<http://GetSECNetwork.com> for more information. 
"We are pleased to be involved with the SEC and ESPN at the very beginning of 
this great alliance," said Jeff Weber, President of Content and Advertising 
Sales, AT&T. "As the fastest growing and most advanced pay TV service, we want 
to bring our customers the highest value and most compelling product that we 
possibly can. Access to the SEC Network, across multiple platforms, will only 
increase the demand for U-verse." 
ESPN's Justin Connolly, formerly senior vice president, ESPN affiliate sales 
and marketing, will oversee the network's day-to-day operations. The network 
will originate from ESPN's Charlotte, N.C., offices with additional staff 
located at the company's Bristol, Conn., headquarters. Staff announcements and 
additional details will be made in the coming months. 
About the Southeastern Conference (SEC)
The Southeastern Conference was formed in 1932 and consists of 14 member 
institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole 
Miss, Mississippi State, Missouri, South Carolina, Tennessee, Texas A&M, and 
Vanderbilt. The league currently sanctions championship play in nine men's 
sports and 12 women's sports. Its headquarters has been located in Birmingham, 
Ala., since 1948. For more on the conference, visit 
www.SECDigitalNetwork.com<http://www.secdigitalnetwork.com/> 
About ESPN
ESPN, Inc., is the world's leading multinational, multimedia sports 
entertainment company featuring a portfolio of more than 50 multimedia sports 
assets. The company is comprised of eight U.S. 24-hour television networks 
(ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN 
Deportes<http://www.espnmediazone3.com/us/espn-deportes-fact-sheet/>, ESPN 
3D<http://www.espnmediazone3.com/us/media-kits/espn-3d/espn-3d-fact-sheet/> and 
Longhorn Network<http://espn.go.com/longhornnetwork/>) and five HD simulcast 
services (ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses 
include ESPN Regional 
Television<http://www.espnmediazone3.com/us/media-kits/college-sports/espn-regio
nal-television/ert-fact-sheet/>, ESPN 
International<http://espnmediazone3.com/wpmu/mexico/espn-international-fact-shee
t/> (35 networks, syndication, radio, digital), ESPN 
Radio<http://espn.go.com/espnradio/> (broadcast, satellite, digital, a growing 
category led by ScoreCenter), ESPN.com<http://espn.go.com/> (plus a variety of 
sport-, college-, and market-specific sites), ESPN The 
Magazine<http://insider.espn.go.com/insider/espn-the-magazine/>, ESPN 
Enterprises and 
espnW<http://www.espnmediazone3.com/us/wp-content/uploads/2011/04/W-At-a-Glance-PR-vSept-2011.pdf>.  Multi-screen offerings include 
WatchESPN<http://espn.go.com/watchespn/index/_/source/espn3/> (access to 
several ESPN networks online and via an app), 
ESPN3<http://espn.go.com/watchespn/index/_/source/espn3/> (live multi-screen 
network available online, on the go and via Xbox LIVE) and ESPN Mobile (mobile 
Web, mobile TV and video, apps, alerts and messaging).  Based in Bristol, 
Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary 
of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest 
in ESPN. 
Media contacts:
Keri Potts, ESPN PR, keri.a.potts@espn.com<mailto:keri.a.potts@espn.com> or 
860-766-4483
Chuck Dunlap, SEC Media Relations, cdunlap@sec.org<mailto:cdunlap@sec.org> or 
205-548-3000 
(rml) NY