SapientNitro Unveils Lineup of Luminary Storytellers for Third Annual iEX
James Cameron, Dame Vivienne Westwood, Steven Levitt and Heston Blumenthal to
keynote iEX 2013, join SapientNitro thought leaders in exploring the evolution
of storytelling to engage today’s always-on consumer
LONDON & BOSTON -- May 02, 2013
SapientNitro, part of Sapient (NASDAQ: SAPE), announced today that it is
gathering some of the most compelling storytellers of today—including
Oscar-winning director James Cameron, renowned designer Vivienne Westwood,
culinary innovator Heston Blumenthal, and celebrated U.S. economist Steven
Levitt—at the London Film Museum on May 29, 2013 for its third annual Idea
Exchange event (iEX). Targeting senior level business and marketing leaders
from around the globe, iEX 2013 will showcase the world of Storyscaping^SM,
SapientNitro’s approach to the evolution of storytelling.
By enabling the power and intimacy of story through a vast interconnection of
technologies and platforms, SapientNitro helps its clients foster deeper, more
rewarding relationships with today’s connected consumers. iEX attendees will
hear from leading business and behavioral thinkers, gaining exclusive access
to a new way for engaging audiences in a time when getting their attention and
meeting their expectations is more complex than ever.
“In this always-on world, consumers’ expectations have never been higher,”
said Alan Herrick, Sapient CEO and board co-chairman. “And while the art of
storytelling endures as the single most powerful means of communication, the
way we experience stories has fundamentally changed. Ultimately, companies
must embrace this shift in order to create lasting bonds with consumers. By
bringing together some of today’s leading innovators in storytelling, we are
sure to have a unique and fascinating day exploring the evolution of what is
both a cherished tradition and, for our clients, a significant source of
iEX 2013 keynotes and presenters represent a diverse range of backgrounds and
perspectives to enrich the discussion around the future of storytelling:
*James Cameron: Visionary Oscar®-winning director and film writer James
Cameron continues to blaze new trails in storytelling through uniting the
power of technology with universal truths of human experience.
*Dame Vivienne Westwood: This legendary British designer gives people a
provocative new way to express their personal stories through fashion.
*Steven Levitt: Named one of Time magazine’s “100 People Who Shape Our
World,” the economist and best-selling co-author of Freakonomics utilizes
the insights from data to help us better understand human behaviors.
*Heston Blumenthal: Three-starred Michelin chef Heston Blumenthal tells
unique stories through combining traditional gastronomy with modern
technology—fueling conversations long after the experience.
“Storyscaping encompasses a simple, yet provocative idea: unlocking the power
of a story to create a deeply personal connection with an audience, where the
recipient becomes participant and then advocate,” said Bill Kanarick, chief
marketing officer, SapientNitro. “Storytelling is an ancient art, but for its
lessons and messages to be relevant, today’s storyteller must be equally adept
at both story line and story system, combining art and science to engage
today’s elusive, always-on audience.”
Geared towards senior-level marketers, iEX is by invitation only. More
information is available on the event microsite: iex2013.com. To request an
invitation or more information, please contact firstname.lastname@example.org.
SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating integrated,
immersive stories across brand communications, digital engagement, and
omni-channel commerce. We call it Storyscaping, where art and imagination meet
the power and scale of systems thinking. SapientNitro’s unique combination of
creative, brand and technology expertise results in one global team
collaborating across disciplines, perspectives and continents to create
game-changing success for our Global 1000 clients, such as Chrysler, Citi, The
Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The
Americas, Europe and Asia-Pacific. For more information, visit
Sapient is a registered service mark of Sapient Corporation.
Jenny McLean, +1-503-887-8148
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