Procter & Gamble Welcomes Samantha Harris and Other Savvy Moms to the New P&Geveryday™

  Procter & Gamble Welcomes Samantha Harris and Other Savvy Moms to the New

  Introducing A Unique Online Destination For Sharing And Saving, Mom Style

Business Wire

CINCINNATI -- May 2, 2013

Procter & Gamble (NYSE: PG) is proudly engaging busy and popular experts to
present a new online resource geared toward everything moms need to unlock the
extraordinary potential of their everyday. is a growing online
community of moms, offering a wealth of imaginative ideas and practical peer
advice to help make it easier for the savvy mom to cherish the magic in
everyday moments with her family. All it takes is one click to experience this
unique one-stop destination for sharing and saving, mom style—designed to help
her feel enriched and be inspired through great recipes, smart tips,
extraordinary products, new ideas and beauty trends, as well as valuable
print-at-home coupons and free samples, from brands she knows and trusts.

P&G everyday™ brims with winning content from experts, fellow moms, and
innovative brands—all of which are committed to making every day just a little
easier. In addition to the great deals that mom wants, the site features
countless resources curated by an engaged community of moms just like her,
including a new webisode series called “Mom Ambush,” with celebrity mom of two
and television personality, Samantha Harris. The series takes on the daily
challenges that moms encounter, such as stress management and fitting “me
time” into their busy schedules, and provides expert tips for how to achieve a
life full of rewarding moments.

“Even though I spend my days in front of a camera, I am always a busy mom
before, during and after my day job. With two kids at home, I am constantly on
the lookout for the same things all moms are—new, smart resources to help my
family thrive by simplifying our everyday routine,” said Samantha Harris. “P&G
everyday gives me the tools, tips and tricks (all from the brands I know and
love) to help me find the little rewards in my family’s everyday.”

To further help moms, also features delicious recipes, useful
tips for better managing the home, product news, ratings and reviews, fresh
ideas and inspiration, special coupons and free samples from the brands people
have trusted for 175 years. “P&G always strives to celebrate and support mom,
not only through products and programs, but also by giving her the tools she
needs to succeed,” said Aaron Eisel, Brand Manager US Operations at Procter &
Gamble. “The new P&G everyday™ helps mom juggle the many roles she plays
throughout the day by providing engaging and valuable content that is
relevant, easy to use and entirely focused on her daily experiences at home,
on the job and everywhere in between.”

To find out more about P&G everyday™ and the “Mom Ambush” videos, visit or

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.


Procter & Gamble
Monica Sakamoto, 513-983-9037
DeVries Global
Timothy Robinson, 212-891-0486
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