Digitas and Outrigger Media Announce Exclusive Partnership to Identify
YouTube's Rising Stars
Industry-First product -- Emerging Talent Tracker -- to leverage data and
advanced logic from Outrigger's OpenSlate Platform
NEW YORK, May 2, 2013
NEW YORK, May 2, 2013 /PRNewswire/ --Digitas, a digitally led, global
integrated brand agency, today announced an exclusive partnership with
Outrigger Media to develop an industry-first measurement product that
identifies emerging creative talent on the YouTube platform.
(Logo: http://photos.prnewswire.com/prnh/20130319/PH79546LOGO-b )
The Emerging Talent Tracker will leverage data and logic from Outrigger's
OpenSlate platform to identify YouTube channels with strong positive growth
characteristics across measures of engagement, reach, and influence.
OpenSlate, a video content analytics platform, tracks data for more than
50,000 professionally produced channels on YouTube and measures each channel's
ability to attract and influence an audience. The Emerging Talent Tracker is
being made exclusively available to Digitas and its clients.
"We're thrilled to announce our partnership with Outrigger Media and the
OpenSlate platform," says John McCarus, SVP, Content Practice Lead, Digitas.
"The Emerging Talent Tracker is a game-changing predictive analytics product
that will, for the first time, allow us to identify new talents on the YouTube
platform before they break. Our brands and Hollywood partners will now have a
huge leg up on the world's most important discovery platform."
The Emerging Talent Tracker monitors audience and engagement data for more
than 25 million videos on YouTube, focusing on characteristics that are
predictive of future success at the channel level. The product will launch in
"Our partnership with Digitas is exciting because we're developing a product
that has both immediate value and long term potential," said Mike Henry,
Outrigger's CEO. "The Emerging Talent Tracker will help Digitas and their
clients find and engage content producers on a very granular level, and in a
more nascent stage of development."
DigitasLBi, the leading, "most complete" global digital agency network
partners with some of the foremost marketers and brands in the world. Also a
top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and
technology experts in 25 countries around the world.
In 2012, Digitas and LBi received a combined total of over 200 awards globally
including two Cannes Lions Grand Prix's and SXSW People's Choice Award.
Digitas was also recently named OMMA Agency of the Year 2012 and LBi UK
Digital Agency of the Year 2012 by Marketing magazine. Digitas USA operates
the brand content platform, The Third Act: producers of first and most well
renowned event on digital content, The NewFront.
With sister agencies Starcom MediaVest Group, ZenithOptimedia, Denuo and
Razorfish, DigitasLBi is a member of Publicis Groupe. Publicis Groupe [listed
on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index]
is the world's third largest communications group. With activities spanning
104 countries on five continents, Publicis Groupe offers local and
international clients a complete range of advertising services. Web site:
www.digitas.com | Twitter: @Digitas | Facebook: Digitas Fan Page | Blog:
About Outrigger Media
Outrigger Media Inc. develops products and services for the online video
ecosystem. Since launching in 2009, the company has worked across a wide range
of producers and with dozens of blue chip advertisers. The company's focus on
developing better metrics to value content in the native digital video space
led to the launch of OpenSlate, a marketplace platform connecting innovative
brands and qualified producers at scale. With OpenSlate, and its proprietary
SlateScore™, Outrigger has introduced the definitive measure for valuing
online video content. For more information, visit www.OutriggerMedia.com. To
explore more than 50,000 online video channels, visit
Contact: Digitas, Barbara Nonas, firstname.lastname@example.org, 212-699-0234; or
Outrigger Media Inc., Kate Ritchie, email@example.com, 212-660-2422
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