Marvel's Iron Man 3 Sets Record In China With $1.8 Million Opening Day In 101 IMAX® Theatres

Marvel's Iron Man 3 Sets Record In China With $1.8 Million Opening Day In 101 
IMAX® Theatres 
Film Roundly Beats All-Time Opening Day IMAX Record in China, Previously Held 
By Titanic 
LOS ANGELES, May 2, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX: IMX) and 
Marvel Entertainment, LLC announced today that Marvel's Iron Man 3™ grossed 
an estimated $1.54 million (?9,710,312) at 101 IMAX® theatres in China during 
its first day, Wednesday, May 1. Combined with midnight screenings, the IMAX 
total box office in China for the film is now $1.8 million, shattering the 
previous opening-day record set by Titanic in 2012 by 52%. 
The film opens across North America tonight at 9 p.m. local time. 
Iron Man 3's strong first day in IMAX theatres in China also follows its 
record-breaking IMAX openings last weekend in Brazil, Taiwan, the Philippines, 
the Netherlands and many other territories. The film opened to $7.2 million in 
113 IMAX theatres internationally and grossed a stunning $198.4 million 
overall, finishing No. 1 in all 42 territories in which it premiered. 
"Hats off to Marvel and the Iron Man 3 filmmaking team for creating such a 
globally appealing film that fans are clearly seeking out in the IMAX format, 
given our strong percentage of the overall box office," said Greg Foster, 
Chairman and President of IMAX Entertainment. "We can't wait to see it 
premiere in North America this weekend." 
About IRON MAN 3™ Marvel's Iron Man 3 pits brash-but-brilliant industrialist 
Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark 
finds his personal world destroyed at his enemy's hands, he embarks on a 
harrowing quest to find those responsible. This journey, at every turn, will 
test his mettle. With his back against the wall, Stark is left to survive by 
his own devices, relying on his ingenuity and instincts to protect those 
closest to him. As he fights his way back, Stark discovers the answer to the 
question that has secretly haunted him: does the man make the suit or does the 
suit make the man? 
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca 
Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, 
Marvel's Iron Man 3 is directed by Shane Black from a screenplay by Drew 
Pearce & Shane Black and is based on Marvel's iconic super hero Iron Man, who 
first appeared in the pages of "TALES OF SUSPENSE #39" in 1963 and had his 
solo comic book debut with "THE INVINCIBLE IRON MAN #1" in May of 1968. 
Marvel's Iron Man 3 is presented by Marvel Studios in association with 
Paramount Pictures and DMG Entertainment. Marvel Studios' President Kevin 
Feige is producing and Jon Favreau, Louis D'Esposito, Charles Newirth, 
Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are 
executive producers. The film releases May 3, 2013, and is distributed by Walt 
Disney Studios Motion Pictures. You can learn more about Marvel's Iron Man 3 
by visiting Marvel's official site at 
About Marvel Entertainment Marvel Entertainment, LLC, a wholly-owned 
subsidiary of The Walt Disney Company, is one of the world's most prominent 
character-based entertainment companies, built on a proven library of over 
8,000 characters featured in a variety of media over seventy years.  Marvel 
utilizes its character franchises in entertainment, licensing and publishing.  
For more information visit 
About The Walt Disney Studios For more than 85 years, The Walt Disney Studios 
has been the foundation on which The Walt Disney Company (NYSE: DIS) was 
built. Today, the Studio brings quality movies, music and stage plays to 
consumers throughout the world. Feature films are released under four banners: 
Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar 
Animation Studios; Disneynature; Marvel; and Touchstone Pictures, which 
includes the distribution of live action films from DreamWorks Studios. 
Through the Home Entertainment division, innovative distribution methods 
provide access to creative content across multiple platforms. Original music 
and motion picture soundtracks are produced under Walt Disney Records and 
Hollywood Records, while Disney Theatrical Group produces and licenses live 
events, including Broadway theatrical productions, Disney on Ice and Disney 
LIVE!.  For more information, please visit 
About IMAX Corporation IMAX, an innovator in entertainment technology, 
combines proprietary software, architecture and equipment to create 
experiences that take you beyond the edge of your seat to a world you've never 
imagined. Top filmmakers and studios are utilizing IMAX theatres to connect 
with audiences in extraordinary ways, and, as such, IMAX's network is among 
the most important and successful theatrical distribution platforms for major 
event films around the globe. 
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in 
London, Tokyo, Shanghai and Beijing.  As of Mar. 31, 2013, there were 738 IMAX 
theatres (606 commercial multiplexes, 19 commercial destinations and 113 
institutions) in 53 countries. 
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D 
Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of 
IMAX Corporation. More information about the Company can be found at You may also connect with IMAX on Facebook 
(, Twitter ( and YouTube 
This press release contains forward looking statements that are based on IMAX 
management's assumptions and existing information and involve certain risks 
and uncertainties which could cause actual results to differ materially from 
future results expressed or implied by such forward looking statements. These 
risks and uncertainties are discussed in IMAX's most recent Annual Report on 
Form 10-K and most recent Quarterly Reports on Form 10-Q. 
For additional information please contact: 
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– New York                                                          |
|Media:                                                                                             |                    
|IMAX Corporation - New York                                                                        |Teri Loxam          
|Ann Sommerlath                                                                                     |                    
|212-821-0155                                                                                       |212-821-0110        
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|Entertainment Media:                                                                               |                    
|Principal Communications Group - Los Angeles                                                       |Business Media:     
|Melissa Zukerman/Paul Pflug                                                                        |                    
|323-658-1555                                                                                       |Sloane & Company 
– New York                                                          |
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|      |Whit Clay                                                                                  |
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PRN Photo Desk, 
SOURCE: IMAX Corporation 
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-0- May/02/2013 23:44 GMT
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