Have a question for GEICO? Just ask ‘Lily’ on GEICO’s mobile app

  Have a question for GEICO? Just ask ‘Lily’ on GEICO’s mobile app

Business Wire

WASHINGTON -- May 02, 2013

There’s a new girl in town when it comes to GEICO insurance. ‘Lily’ is now
featured on the GEICO mobile app as the interactive voice assistant, always
prepared and ready to answer policyholder questions.

GEICO designed Lily with partner Nuance Communications, an industry leader in
forward-thinking voice and language solutions, to be engaging and insightful
as she helps GEICO App customers make an insurance payment or find answers to
questions about their policy. Lily was designed to have a calming and
enthusiastic demeanor, particular helpful to people in a stressful situation.
Lily will also provide her candid opinion on the GEICO Gecko and a variety of
topics if asked.

“With Apple’s introduction of Siri, there is no denying that interactive voice
assistant technology has altered the way customers interact with their mobile
devices,” said Pete Meoli, GEICO mobile and digital design director. “The
voice capabilities offer our tech savvy GEICO App users a more convenient and
more personable hands-free mobile experience.”

“We gave Lily a lively personality to allow our mobile customers to connect
with her at a deeper level,” said Meoli. “Lily’s witty and upbeat responses
paired with her undeniable efficiency will change customers' expectations of
what is possible in self-service customer care.”

A recent survey of GEICO App users discovered that two out of five use voice
technology on their mobile devices today. Meoli said that GEICO will continue
to closely examine how customers use Lily, which will allow further
development of an even more exceptional virtual assistance experience across
all of the company’s self-service platforms.

Lily is available on the GEICO App for iPhone with plans to roll out an
Android version later this year. For more information on mobile apps, please
visit www.geico.com/about/mobile-apps/.


GEICO (Government Employees Insurance Company) is a member of the Berkshire
Hathaway family of companies and is the third-largest private passenger auto
insurer in the United States. GEICO handles auto insurance coverage for over
11 million private passenger auto policies and insures more than 18 million
vehicles (auto & cycle).

About Nuance Communications, Inc.

Nuance Communications (NASDAQ: NUAN) is a leading provider of voice and
language solutions for businesses and consumers around the world. Its
technologies, applications and services make the user experience more
compelling by transforming the way people interact with information and how
they create, share and use documents. Every day, millions of users and
thousands of businesses experience Nuance’s proven applications. For more
information, please visit www.nuance.com.

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