TripAdvisor, Inc. Announces The Acquisition Of CruiseWise
NEWTON, Mass., May 2, 2013
NEWTON, Mass., May 2, 2013 /PRNewswire/ --TripAdvisor®, Inc., today announced
it has acquired key technology and talent from CruiseWise, Inc. the former
online cruise booking agency. The team and non-transactional functionality
will be integrated into the leading online cruise guide, Cruise Critic®, a
"The cruise industry continues to grow in popularity and we are delighted to
be able to further strengthen our Cruise Critic business with this move," said
Steve Kaufer, co-founder and CEO TripAdvisor, Inc. "By integrating key
elements of CruiseWise and the in-depth knowledge behind it, we will enhance
our ability to help travelers find their perfect cruise at a price that suits
them with seamless links to our booking partners."
Cruise Critic is published by The Independent Traveler, Inc., which was
acquired as a subsidiary of TripAdvisor, Inc. in 2007.
Terms of the acquisition will not be disclosed.
TripAdvisor^® is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 200 million unique monthly
visitors**, and over 100 million reviews and opinions. The sites operate in 30
countries worldwide, includingChina underdaodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.onetime.com,www.seatguru.com, www.sniqueaway.com, www.smartertravel.com,
www.tingo.com, www.travel-library.com, www.travelpod.com,
www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013
**Source: Google Analytics, worldwide data, March 2013
©2013 TripAdvisor, Inc. All rights reserved.
About Cruise Critic
Cruise Critic® is an online cruise guide, offering a comprehensive resource
for cruise travelers, from first-time cruisers to avid cruise enthusiasts. The
site features more than 100,000 cruise reviews and hosts the world's largest
online cruise community where travelers share experiences and opinions with
fellow cruisers. Cruise Critic was the first consumer cruise site on the
Internet, launched in October 1995 by The Independent Traveler, Inc., a
subsidiary of TripAdvisor, Inc. The Independent Traveler, Inc. also publishes
Family Vacation Critic and IndependentTraveler.com.
Cruise Critic and The Independent Traveler are either trademarks or registered
trademarks of The Independent Traveler, Inc. in the U.S. and/or other
countries.All other trademarks are the property of their respective owners.
© 2013 The Independent Traveler, Inc. All rights reserved.
SOURCE TripAdvisor, Inc.
Contact: Alison Croyle, (617)670-6737, email@example.com
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